E-REPUTATION MANAGER an exclusive analytic tool for your online reputation                  by Mission-Systole
WHAT ?                                                                                                       ‣ How can you...
SOME KEY FIGURES        “If you make your                                                                        “Today, a...
SOME KEY FIGURES                                                                                                          ...
E-REPUTATION ?                                                                                          ‣ Confidence that y...
101 waysto get agood...                                                                                  ...or a very     ...
MISSION-SYSTOLE OFFER AN EXCLUSIVE TOOL: "E-REPUTATION MANAGER"‣ We’ve developed an exclusive  methodology for analysis an...
BENEFITS FROM MONITORING YOUR    E-REPUTATION                                                                             ...
THE METHODOLOGY OF THEE-REPUTATION MANAGER IN 4 STEPS‣ 1. Preparation  • analysis of your expectations and needs  • define ...
THE METHODOLOGY OF THEE-REPUTATION MANAGER IN 4 STEPS‣ 3. Evaluation and recommendations  •   development of a strategy of...
IGNORING YOUR E-REPUTATION ?                                                                                  ‣ Some conse...
It’s real !Center         Media Command                         Gatorade’s Social                                         ...
E Reputation ManagerThe dashboard tracking your on-line reputation    and sentiments in different languages  (FR / NL / EN...
THE E-REPUTATION MANAGER TEAM   Patrick Gaulon          Christian Chatelle           Désiré Dupas           Aurore Van de ...
ABOUT MISSION-SYSTOLE‣ Cross-Media communicators | Strategic-Centric marketing & communication agency • We analyze, plan, ...
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e-Reputation Manager (by Mission-Systole, Cross Media Communicators)

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How can you know who’s talking about you and in what terms they are doing so ?

How do you handle comments ?

How do you use these comments in order for them to become assets to your image and your reputation ?
How do you transform them into opportunities to find new product ideas or to improve your range ?


We’ve developed an exclusive methodology for analysis and management of your e-reputation.
It is based on a scientific method that has proved its worth in the world of scientific research.
Thanks to our E-Reputation Manager, we will help you to know these barriers and to build a relationship of trust with this specific audience.


THE METHODOLOGY OF THE
E-REPUTATION MANAGER in 4 STEPS

1/ Preaparation
2/ Diagnostics
3/Evaluation and recommendations
4/ Follow-up

E Reputation Manager : tracking your on-line reputation and sentiments in different languages 
(FR / NL / EN / etc. ) all across the world, including your competitors

Across 100 millions blogs sites, 20.000 medias sources and social medias 
(Facebook, Twitter, LinkedIn, etc.)

E-reputation contributes to your success
* Awareness of new trends
* Monitor the competitors
* Search for rumours about the company
* Understand consumers
* Follow up the reputation
* Detection of the early signs of a crisis

More informations : http://mission-systole.be/EN/e-reputation-manager/

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e-Reputation Manager (by Mission-Systole, Cross Media Communicators)

  1. 1. E-REPUTATION MANAGER an exclusive analytic tool for your online reputation by Mission-Systole
  2. 2. WHAT ? ‣ How can you know who’s talking about you and in what terms they are doing so? ‣ How do you handle comments? ‣ How do you use these comments in order for them to become assets to your image and your reputation? ‣ How do you transform them into opportunities to find new product ideas or to improve your range?Image source : Nationaal Archief - Flickr : http://www.flickr.com/photos/nationaalarchief/3281460444/
  3. 3. SOME KEY FIGURES “If you make your “Today, anyone customers angry [...], they with a camera or an may talk to each of their 6 internet link can cause friends. On the Internet, your a lot of damage.”unhappy customers can talk to each 6000 friends.” - Patrick Doyle, President Domino’s Pizza “Only 15% of - Jeff Bezos, Amazon CEO “74% of surveyed leaders are currently employees think it is easy concerned about the to damage the reputation of reputation in social a company on social medias” networks although 58% - Portail des PME , Caroline consider the subject Chanlon : http://portail-des- important.” pme.fr - Deloitte Study
  4. 4. SOME KEY FIGURES Original Image source : Thoth, God of Knowledge- Flickr : http://www.flickr.com/photos/thoth-god/4166624839/ “82% of surfers considering the purchase of a product take into account the opinion of surfers on social media.” “73% of consumers think the notes and consumer opinions are useful in their online buying process.” “70% trust the opinions of other surfers.” - Nielsen, Performics social highlights 3, The State of Social Commerce Infographie, Booz & Company
  5. 5. E-REPUTATION ? ‣ Confidence that your surroundings gives you, is measured by the so-called reputation. The word "reputation" comes from the Latin "reputatio" which means "evaluation". ‣ Reputation is therefore a social assessment, or simply the opinion of one or more persons over another. An opinion is a value judgment. It has a subjective dimension.Image source : Wikimedia Commons : http://commons.wikimedia.org/wiki/File:SteveJobs.jpg ‣ Sometimes it is based on observable facts and undeniable truth. But most often the opinion expressed is in the most negative of the term; it comes to rumor, prejudice, or statements of lies to destroy a rival.
  6. 6. 101 waysto get agood... ...or a very bad online reputation The Conversation Prism by Brian Solis - http://www.theconversationprism.com
  7. 7. MISSION-SYSTOLE OFFER AN EXCLUSIVE TOOL: "E-REPUTATION MANAGER"‣ We’ve developed an exclusive methodology for analysis and management of your e-reputation.‣ It is based on a scientific method that has proved its worth in the world of scientific research.‣ Thanks to our E-Reputation Manager, we will help you to know these barriers and to build a relationship of trust with this specific audience. Image source : The Library of Virginia - Flickr : http://www.flickr.com/photos/library_of_virginia/2898490491
  8. 8. BENEFITS FROM MONITORING YOUR E-REPUTATION ‣ E-reputation contributes to your success. • Awareness of new trends • Monitor the competitors • Search for rumors and “urban legends” about the company • Understand consumers • Follow-up the reputation • Detection of the early signs of a crisisImage source : Marion Doss - Flickr : http://www.flickr.com/photos/ooocha/3085441605
  9. 9. THE METHODOLOGY OF THEE-REPUTATION MANAGER IN 4 STEPS‣ 1. Preparation • analysis of your expectations and needs • define the type of strategic recommendations and the type of documents expected‣ 2. Diagnostics • put in place the monitoring and the opinion analysis. It has two parts: • 1) a part on the narrative of the audience to identify the places where the opinions, stereotypes, controversies regarding your brand, competitors, sector of activities are created, developed and distributed. Image source : Wikimedia Commons : http://commons.wikimedia.org/wiki/File:PDCA-Cycle.png • 2) a part on the “official” comments of the organization (e.g. communication campaigns, press releases, posts on social networks…) to evaluate them in order to better understand their impact or to change the communication strategy.
  10. 10. THE METHODOLOGY OF THEE-REPUTATION MANAGER IN 4 STEPS‣ 3. Evaluation and recommendations • development of a strategy of actions based on the evaluation of the negative impact the both narratives have had or could have on your organization, brand or product, the consequences and the possible attitudes you could adopt in order to better manage them. • Clearly inform your audience • Be discrete • Find out who is responsible • Conduct symbolic actions • Use these criticism to use them in your advantage • Use legal responses‣ 4. Follow-up Image source : Wikimedia Commons : http://commons.wikimedia.org/wiki/File:PDCA-Cycle.png • monitor the evolution of the unofficial narratives and the perception of your brand, your product or your organization in order to make the necessary strategic adjustments.
  11. 11. IGNORING YOUR E-REPUTATION ? ‣ Some consequences : bad buzz examples • The Kryponite Company sells high quality padlock for two wheels. She had a negative buzz that caused catastrophic loss for the company of about $ 10 million. A video posted on Youtube was showing how to blow easily padlocks that are supposed to be inviolable. • HSBC Bank had a negative buzz after increasing the rate of student loans by taking advantage of a holiday period. A Facebook campaign has forced it to backtrack. • Apple has seen its share price collapse after the well known american blog Engadget published an announcement of a delay in the release of its new products: the iPhone and Leopard operating system. [Post which is also proved erroneous] • The Dior brand has been significantly affected by the case Galliano. A video was posted on Youtube showing him drunk and uttering serious antisemitic. We note in particular the passage in which he says he loves Hitler ... John Galliano was suspended from his post as director of home after this "incident".Image source : Plagal - Flickr : http://www.flickr.com/photos/plagal/2590756108/
  12. 12. It’s real !Center Media Command Gatorade’s Social Images source : Mashable : http://mashable.com/2010/06/15/gatorade-social-media-mission-control/
  13. 13. E Reputation ManagerThe dashboard tracking your on-line reputation and sentiments in different languages (FR / NL / EN / etc. ) all across the world, including your competitorsAcross 100 millions blogs sites, 20.000 medias sources and social medias (Facebook, Twitter, LinkedIn, etc.)
  14. 14. THE E-REPUTATION MANAGER TEAM Patrick Gaulon Christian Chatelle Désiré Dupas Aurore Van de Winkel Didier Aerlebout PhD in communication and CEO Managing Director E-reputation analyst Creative Director informationStrategic consultant in Strategic consultant in Consultant in e-reputation Strategy and creative marketing and marketing and Social media specialist and rumour management development communication communication Scientific researcher at the B2B - B2C Healthcare Institute of Language and Institutions Community Manager Branding B2B Communication of the Retail UCL
  15. 15. ABOUT MISSION-SYSTOLE‣ Cross-Media communicators | Strategic-Centric marketing & communication agency • We analyze, plan, deploy and execute complex campaigns involving traditional, digital and social media • From a simple mission to complex campaigns through traditional, digital and social media Contact Tel +32 (0)2 761 23 00 E-mail info@mission-systole.be Fax +32 (0)2 761 23 09 Address Place de lAlma, 3 B-1200, Woluwe-Saint-Lambert URL http://www.mission-systole.be LinkedIn http://www.linkedin.com/company/mission-systole/

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