CONV1011: Leading Edge Practices Presented by: Brooke Nagle
“Leading Edge”• The foremost position in a trend or movement In an industry that is ever-evolving, there is increasing global demand for innovative tourism experiences.
What: Sustainable TourismPracticesSustainable tourism is attempting to make as low impact on the environment and local culture as possible, while helping to ensure that development brings a positive experience for local people, tourism industries and the tourists themselves.The Caribbean Tourism Organization (CTO) is the official tourism business site of the Caribbean, and with sustainability at its core the CTO is truly a leader in the sustainable tourism movement.
What: Sustainable TourismPracticesCaribbean Tourism Organization (CTO)• Mission: “The CTOs mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people” http://www.caribbeantravel.com/ http://www.onecaribbean.org/
The CTO is unique because it is comprised of 40 differentcountries. This unique network provides for a large group ofparticipants to help promote and develop sustainable tourism practices and products.
Why: A Leader inSustainable TourismCaribbean Tourism Organization (CTO)• The CTO recognizes the need for sustainability and has therefore built it directly into their mission and vision. This formalizes their obligations as top priority.• The Caribbean Regional Sustainable Tourism Development Programme (CRSTDP) was developed by the CTO to help contribute to economic growth through increased sustainability of the Caribbean tourism sector.
Why: A Leader inSustainable TourismCaribbean Tourism Organization (CTO)• Every year the CTO hosts a regional sustainability conference offering exhibitions, workshops, and networking opportunities.• The CTO also participates in a number of international certification programs and networks that help to promote and support sustainable tourism practices. – Sustainable Tourism Certification Network of the Americas – Green Globe Certification – Earth Check Certification – Blue Flag Programme
How: Environmental Link toFuturists Futurists have noted a number of environmental predictions that are linked to sustainable tourism practices including:• Water shortages (Cetron)• loss of biodiversity (Cetron)• Loor air quality due to aviation emissions (Dixon)• Using a greener-approach to tourism as a marketing tool (Hiemstra)
How: Impact on Careers• Sustainable Tourism is designed to benefit communities and generate/retain income in those communities; therefore, tourism should provide quality employment to community residents.• Sustainable tourism is a new and evolving industry. With new developments come new opportunities that would allow you to put green-conscious ideas into action through assessment, education, and communications. As more tourism industries become aware of the impacts and requirements for sustainable forms of tourism, more jobs will be created to meet these demands.
How: Impact on Careers• With an increase in technology helping move towards sustainability, the use of electronic tools is creating job losses in some tourism industries. In particular, travel agencies and positions in hotels and airlines are going out of business due to the ease and availability of online booking.• Technology can also help to create jobs in other tourism industries including marketing, communications and even space travel.
Application: For SustainableTourism in Festivals & Events Festivals and events provide benefits not only for the business themselves, but for the community and the tourism industry as a whole.• When festivals and events are partnered with sustainable practices, it unites communities with conservation and promotes sustainability as a way of life.• Towns, cities and organizations like the CTO are eager to share their culture and environment with visitors through the promotion of sustainable events.• Maintaining sustainable events within local communities will help to improve the local economy as local and regional events can increase visitation and expenditure, help lessen seasonality, encourage repeat visitation and heighten destination awareness.
Questions?• Check out the resources/websites on the following slides.
Websites:• Blue Flag Programme www.blueflag.org• Caribbean Tourism Organization (CTO) www.caribbeantravel.com www.onecaribbean.org• Caribbean Water and Wastewater Association (CWWA) www.cwwa.net
Websites:• CTO Sustainable Tourism Conference www.caribbeanstc.com• Convention on International Trade in Endangered Species (CITES) www.cites.org• Community Tourism Foundation (CTF) www.ctfonline.com• EarthCheck Certification www.earthcheck.org
Websites:• Green Globe Certification www.greenglobe.com• International Air Transport Association (IATA) www.iata.org• Sustainable Tourism Certification Network of the Americas (STCNA)