Empire case study<br />Production and <br />Distribution<br />
Reminder of the Magazine Topics<br />Cross-Media Convergence (Magazine, Website, Social Media, Video/Film)<br />Ownership ...
Production and Distribution of Empire Magazine<br />Hard copy<br />Shop bought<br />Subscriptions – Exclusive covers<br />...
Magazine - £3.99<br />Monthly publication<br />Traditional method of production and distribution<br />Magazine has existed...
website<br />Content is more ‘on demand’ for the<br />	target audience<br />Appeals to the key ABC1 demographic of digital...
iPad edition - £3.99<br />The magazine is converging<br />Bauer Media’s first iPad version of a <br />	magazine across its...
iPhone app - £2.99<br />Contains over 9,000 film reviews <br />Regularly updated<br />Movie information on the go<br />Ide...
January 2009 Question<br />Discuss the ways in which media products are produced and distributed to audiences, within a me...
Empire Case Study<br />How Global Ownership targets a UK National Audience<br />
UK-based Publishing House which is part of Bauer Media Group (founded in Germany, 1875)<br />Publishes over 300 magazines ...
Global Brand, Global Interest<br />Due to global success, Empire attracts exclusive features and high-profile contributors...
Tron World Exclusive, Aug 2010<br />
Pirates 4, on Stranger Tides – On-set exclusive, feb 2011<br />
	      Magazine of the Year 2010<br />The PPA Awards are the most coveted awards in the magazine industry, showcasing exce...
Global brand, British Talent<br />Show-cases rising British Talent<br />Actors – Felicity Jones, Emily Blunt<br />Director...
Global Brand, British Talent – Olly Moss’ film poster re-designs<br />
January 2010<br />“Media production is dominated by global institutions which sell their products and services to national...
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Empire Production Distribution Ownership

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Empire Production Distribution Ownership

  1. 1. Empire case study<br />Production and <br />Distribution<br />
  2. 2. Reminder of the Magazine Topics<br />Cross-Media Convergence (Magazine, Website, Social Media, Video/Film)<br />Ownership (Global vs. National Institutions)<br />Technological Convergence (Mobile, Computer, Print)<br />Distribution and Production<br />Development of Digital Media Technology <br />Catch Of The D-Day<br />Yes, this is the best acronym I could come up with(!)<br />
  3. 3. Production and Distribution of Empire Magazine<br />Hard copy<br />Shop bought<br />Subscriptions – Exclusive covers<br />iPad edition – Synergy with Apple<br />Same content as the hard copy<br />Exclusive video footage and interactive articles<br />iPhone App<br />Movie reviews<br />Website www.empireonline.com<br />Reviews<br />Movie News<br />Forums, Quizzes, Articles<br /> YouTube channel<br />Interviews<br />Each of these points can be elaborated upon to create different paragraphs of an answer<br />
  4. 4. Magazine - £3.99<br />Monthly publication<br />Traditional method of production and distribution<br />Magazine has existed since 1989<br />Increasing circulation figures (ABC)<br />Subscriptions<br />A reliable source of revenue for Empire<br />Consumers pay for a 12 month subscription and are encouraged to this commitment with a 36% discount from the retail price<br />Consumers also persuaded with exclusive covers without copy, acting almost like a film poster<br />
  5. 5. website<br />Content is more ‘on demand’ for the<br /> target audience<br />Appeals to the key ABC1 demographic of digital media consumers<br />Updated daily with movie news, exclusive video and pictures<br />Encourages consumers to participate in the production of content, engaging the audience in forum discussions, competitions and entertainment – daily quizzes and features<br />Recently held a webchat with Nick Frost and Simon Pegg<br />Reviews of films appear on the website before being published in the magazine<br />
  6. 6. iPad edition - £3.99<br />The magazine is converging<br />Bauer Media’s first iPad version of a <br /> magazine across its portfolio<br />Great example of Synergy<br />Empire’s contract with another global brand<br /> and institution – Apple<br />It has also obtained a 2-year contract with Jameson and 20th Century Fox<br />Richard Philips, head of digital sales and trading at Bauer Media, said: "We want fewer advertisers, to allow for more in-depth advertising and integration with editorial.“ (Source: web article on mediaweek.co.uk)<br />Ensures optimum distribution amongst the target audience who Bauer Media describe as ‘tech-savvy’ and are ‘always up for trying new products’ (Source: Empire Media Pack 2010)<br />Contains a complete copy of the magazine, plus exclusive interactive articles along with video footage <br />E.g. The regular ‘Classic Scene’ feature on the back page will contain the video as well as the transcript of the screenplay as usual (February edition: Raging Bull)<br />
  7. 7. iPhone app - £2.99<br />Contains over 9,000 film reviews <br />Regularly updated<br />Movie information on the go<br />Ideal for cinema-goers<br />No internet connection<br /> required<br />Another method of the magazine content to be distributed to Empire’s consumers – and gain revenue/sales<br />
  8. 8. January 2009 Question<br />Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied.<br />Using your case study, research into the methods that your magazine is distributed to their target audiences<br />
  9. 9. Empire Case Study<br />How Global Ownership targets a UK National Audience<br />
  10. 10. UK-based Publishing House which is part of Bauer Media Group (founded in Germany, 1875)<br />Publishes over 300 magazines in 15 countries<br />Its UK branch publishes over 80 magazines<br />Prides itself as being compiled of ‘The UK’s most influential brands’ such as Empire, Q, Mojo, Kerrang, Grazia, Heat, and FHM<br />Dominates the UK film market with 70% of the circulation share of film magazines<br />Globally, Empire outsells its rivals by an average of 2 to 1<br />Information taken from Empire’s Media Pack and www.bauermedia.co.uk<br />
  11. 11. Global Brand, Global Interest<br />Due to global success, Empire attracts exclusive features and high-profile contributors and interviews<br />20th Anniversary edition (June 2009) was guest-edited by Steven Spielberg <br />“Empire is the<br />best movie magazine<br />in the world. Bar none.<br />Quite simply, it’s<br />peerless.”<br />Steven Spielberg<br />
  12. 12. Tron World Exclusive, Aug 2010<br />
  13. 13. Pirates 4, on Stranger Tides – On-set exclusive, feb 2011<br />
  14. 14. Magazine of the Year 2010<br />The PPA Awards are the most coveted awards in the magazine industry, showcasing excellence, rewarding innovation, and providing the benchmark by which the UK magazine industry judges itself.<br />PPA  <br />Periodical <br />Publishers <br />Association<br />
  15. 15. Global brand, British Talent<br />Show-cases rising British Talent<br />Actors – Felicity Jones, Emily Blunt<br />Directors – Richard Ayoade (Moss from IT Crowd)<br />Established figures within the UK Film Industry<br />Ridley Scott’s new Alien prequel, Prometheus <br />Ken Loach <br />Graham Kin, CEO and founder of GK Films (winning Best Picture Oscar for The Departed)<br />
  16. 16. Global Brand, British Talent – Olly Moss’ film poster re-designs<br />
  17. 17. January 2010<br />“Media production is dominated by global institutions which sell their products and services to national audiences” To what extent do you agree?<br />

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