Repetition• The normalization and acceptance of an idea by showing it over and over.• Example: – The repetition of Saddam Hussein’s name in conjunction with the 9/11 attacks made 41% of poll-takers in 2007 believe he was in fact responsible.
Bandwagon• Persuasive technique that gets everyone to join in• Similar to peer pressure
Doublespeak/Euphemism• Doublespeak: unclear language (see right)• Euphemism: a milder term used for a negative idea – “wardrobe malfunction” – “vertically challenged” “Euphemism harmless and sometimes entertaining. By contrast, doublespeak is dishonest and dangerous." Julian Burnside, Word Watching
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