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Social Media Strategy: How/Where To Start in 6 Steps
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Social Media Strategy: How/Where To Start in 6 Steps

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A presentation for the AMP Lunch 'n Learn session on social media strategies on January 7th, 2010. This is a first draft of the presentation.

A presentation for the AMP Lunch 'n Learn session on social media strategies on January 7th, 2010. This is a first draft of the presentation.

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Social Media Strategy: How/Where To Start in 6 Steps Social Media Strategy: How/Where To Start in 6 Steps Presentation Transcript

  • Social Media Strategy with Lynn Morton Manager, Marketing Technologies American Academy of Physician Assistants How/Where to Start in 6 Steps
  • First Step
    • Listening
    • Find out what people are saying and where they are saying it
    • How are they engaging?
    • Are they asking for anything?
  • Second Step
    • Objectives
    • What are you trying to accomplish?
    • How do these goals align with & support the overall goals of your Association?
    • What role do social media initiatives play in all of this?
  • Third Step
    • Develop an Internal Policy on Engagement
    • Who are you engaging?
    • How are you going to engage?
    • How do members WANT you to engage?
    • How do you handle negative comments?
  • Fourth Step
    • Strategies
    • What will success look like?
    • How will relationships with your members or potential members change?
  • Fifth Step
    • Tools/Tactics
    • What platforms will you use?
    • How will you use them?
    • Who is responsible for posting & content generation?
  • Things to…
    • Consider
    • Who will be speaking for the organization?
    • Any tech requirements?
    • How much are you willing to invest besides staff time?
    • How are you going to integrate your social media channels with “traditional” channels?
    • Remember
    • Strategies & tools help define measurements
    • You will incur unanticipated costs to support your initiatives, budget ahead
    • Have a personality, everything does not have to be “corporate speak”
    • It takes time to build a successful presence
  • Contact Info Lynn Morton Email: lmorton@aapa.org Twitter: @MissLynn13 or @AAPALynn LinkedIn: http://www.linkedin.com/in/lynnmorton Facebook: http://www.facebook.com/lynn.morton Blog: http://snapblogger.wordpress.com Skype: MissLynn13 A copy of this presentation can be found at: http://www.slideshare.net/misslynn13