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Keep It Sane: Social Product Disclosures

by Sr. Social Marketing Manager at R2integrated on Jul 21, 2012

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Every product and brand has announcements they fear their customers won’t like, but how to do you keep your cool and be prepared for the worst, while hoping for the best? Microsoft’s SQL Server ...

Every product and brand has announcements they fear their customers won’t like, but how to do you keep your cool and be prepared for the worst, while hoping for the best? Microsoft’s SQL Server Marketing Team was faced with this challenge when new pricing and licensing information was about to be disclosed.

These challenges included: no prior tribal knowledge, socially engaged customer base, followed highly visible announcements from VMware & Netflix, required a scalable & flexible solution with 24/7 monitoring, and mobilizing an entire organization to field customer comments/queries.

Learn how they implemented an Online Listening & Engagement (OLE) Plan to mitigate customer dissatisfaction and maintain positive sentiment through a potentially catastrophic announcement for their brand.

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Keep It Sane: Social Product Disclosures Keep It Sane: Social Product Disclosures Presentation Transcript