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The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
The ME in New MEdia
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The ME in New MEdia

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Miss Lori of Misslori.TV presented a keynote on branding that took attendees to task at #SheCon12 at Disney. Her presentation drove home the importance of clarity about your brand. Reminding everyone …

Miss Lori of Misslori.TV presented a keynote on branding that took attendees to task at #SheCon12 at Disney. Her presentation drove home the importance of clarity about your brand. Reminding everyone that this is a business.

Published in: Business, Technology
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  • Transcript

    • 1. The ME inNew MEdia @MissLori#SoFabColor #SheCon12
    • 2. • New Media is the great equalizer. For the first time individual entrepreneurs have the same footing as big brands. It all comes down to effort. @MissLori #SoFabColor #SheCon12
    • 3. Who do you think you are?Who do you want your community to know you are? @MissLori #SoFabColor #SheCon12
    • 4. • If you know who you are you can envision where you are going. @MissLori #SoFabColor #SheCon12
    • 5. • Life is messy, but your brand can’t be or you will confuse your audience. @MissLori #SoFabColor #SheCon12
    • 6. • Labels are a necessary evil.• If there isn’t a word for what you do, make it up. Own Your destiny.• I am a #MARKETAINER! @MissLori #SoFabColor #SheCon12
    • 7. • Cultivate your brand like a politician. Once you get established you can expand your platform and do a little flip flopping. @MissLori #SoFabColor #SheCon12
    • 8. Evolving to this from this was a
    • 9. • Your brand isn’t a hobby it’s a business. You need a plan.• Write it down; goals-objectives. Create intention and purpose. @MissLori #SoFabColor #SheCon12
    • 10. • Stay steadfast and true to your brand ideals. They are your moral and professional compass. @MissLori #SoFabColor #SheCon12
    • 11. •If you don’t recognize yourself how can you expect anyone else to. @MissLori #SoFabColor #SheCon12
    • 12. • You don’t have to blog completely naked. It’s okay to cover your private parts. @MissLori #SoFabColor #SheCon12
    • 13. • Just because you keep some things personal doesn’t make you any less authentic. @MissLori #SoFabColor #SheCon12
    • 14. • “The social in social media is the moment of truth and we are driving it.” via Sammy Haroon @GlobalCognition #SOBcon @MissLori #SoFabColor #SheCon12
    • 15. •My role in social media helped me to heal by giving me a platform to speak up and out for others, and ultimately myself. @MissLori #SoFabColor #SheCon12
    • 16. •My role in social media helped me discover my real beauty. @MissLori #SoFabColor #SheCon12
    • 17. My role in Social Media gave me the courage to reveal myself. @MissLori #SoFabColor #SheCon12
    • 18. •BlogherVoices ofthe year2012 @MissLori #SoFabColor #SheCon12
    • 19. • Just because I stand up for me doesn’t mean I am stepping on you. #ReflectURself @MissLori #SoFabColor #SheCon12
    • 20. • “There is no weak position, just weak positioning.” via @Turoczy #SOBCon• Evaluate your position from every angle. There is always a way forward, it doesn’t have to be straight though. @MissLori #SoFabColor #SheCon12
    • 21. • Close your eyes and keep moving. You don’t have to see the light to reach it. @MissLori #SoFabColor #SheCon12
    • 22. • Empower*Embolden*Enlighten*Engage @MissLori #SoFabColor #SheCon12
    • 23. • CALL TO ACTION: If you publish a video or blog post about how this presentation affected you, and what your plan is going forward by June 9, 2012, I will send you my CD! @MissLori #SoFabColor #SheCon12
    • 24. Let Your SMILE Shine On! @MissLori #SoFabColor #SheCon12

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