Miss Lori Media Training Workshop for Pitch Conference

A.C.T.I.O.N. Media training and vlogging tips for the digital inﬂuencer Twitter:@MissLori #MissLoriTV Instagram/Pinterest:@MissLoriTV

A APPEARANCE video“A positive on camera appearance is not just about the clothes you wear but the personality that you project.” #MissLoriTV

WHAT DOES YOUR BRAND LOOK LIKE?Will people recognize your content?Will people recognize your “voice”?Will people recognize YOU? @MissLori #MissLoriTV

CLOTHINGNO BlackNO Big PatternsNO White“What you wear reﬂects your brand, so it needs to reﬂect up onto your face.” #MissLoriTV

C CLARITY video“If you have clarity of purpose on video your audience will have clarity about your call to action.” #MissLoriTV

Interview Yourself Who are you? What is your brand? Why are speaking here and now? “If you don’t know who you are how will anyone else.” #MissLoriTV

YOU NEED A CLEAR... Thought Intention Objective “Marry your inner intent with your outward projection.” #MissLoriTV

T TIMING video“Your on-camera timing depends greatly on your internal sense of pace.” #MissLoriTV

VLOG TIMING Grab your audience in the first 3-4 seconds Keep your total video under 2 minutes“If you ask for time from your audience you darn well better do something with it.” #MissLoriTV

Interview Timing Know how long the final segment will be Speak in sound bites whenever possible Don’t talk over the interviewer Longwinded answers are for friends. Be succinct for interviewers “it’s better to speak in edits than to be edited.” #MissLoritv

I EYE “I” CONTACT video“If you want to show your audience your heart give them your eyes.” #MissLoriTV

I SEE YOU Make Eye contact through the lens Talk directly to your “Friends”“Look past the camera into the eyes of your audience. If you believe it, they will feel your gaze.” #MissLoriTV

LISTEN WITH YOUR EYES “Just because you can’t hear your audience doesn’t mean they aren’t talking to you.” #MissLoriTV

O CIRCLE BACK video“Good media training prepares you to circle back to home plate no matter what ﬁeld a question may come from.” #MissLoriTV

CIRCLE BACK TO: Your intention Your brand messaging Your call to action “If it’s worth saying it bears repeating.” #MissLoriTV

N NAIL IT SHUT video “Put a period on your video. Use your call toaction, your contact info or your tagline to nail it shut.” #MissLoriTV

YOU’VE GOT THIS Repeat your message Convey it Own it Live it“If you know why you are there your audience will know why they came.” #MissLoriTV

Lights... Camera ...A.C.T.I.O.N Time to get to work!

Let’s Bounce Put some light in your eyes Use white poster board to reflect light up onto your face. Catch some rays from a window to put a twinkle in your eyes Sit near or above a reflective surface to brighten your scene“Bring your ideas out of the shadows. put some light in your eyes.” #MissLoriTV

Hold your gaze Make friends with your mirror. Make friends with your camera. Make friends with your FACE!“if you can’t look at your own image how can you expect your audience to?” #Missloritv

REHEARSE REHEARSE REHEARSE • Practice in your mirror • Practice with a friend • Practice Videotaping yourself “Practice may not make perfect but it deﬁnitely makes you productive.” #MissLoriTV

TEAM UP!Find a partner or a two.One of you will be the interviewer the other be the guest.The interviewer should ask the guest three questions:“Who are you?”, “Why are you here?”, and the thirdquestion is... @MissLori #MissLoriTV

Question #3The third question should be about something fromcurrent events that has absolutely nothing to do with theguest or their brand.The guest’s job is to answer the question and thenCIRCLE BACK to their super-objective, (theirbrand and their mission), seamlessly. @MissLori #MissLoriTV

YOU DID IT! SMILE On!

YOU ARE NOT ALONE! $25 off a thirty minute Skype media training and video critique session. (retail $75) OR$100 off a three hour media training package. (retail $400) Mention promo code “MLTVPitch” “I’m getting media savvy with @MissLori! using promo code #MLTVPITCH” #MissLoriTV

Media Training Coaching Speaker Ideation Entertainer Brand Consultation Spokesperson info@thecampusinc.com 312-528-0520 @MissLori

MissLorisCAMPUS.com TM MissLori.TV TM @MissLori

Miss Lori Media Training Workshop for Pitch Conference

by Miss Lori HN on Sep 22, 2012

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Miss Lori Media Training Workshop for Pitch Conference Presentation Transcript

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