[Insert client name here] [Insert a one to two sentence description about WHAT the business does here] 9/21/11 CAPS Student: xxxxxx xxxxx 1 Change the slide theme so match either the CAPS logo and colors or one of your personal brands (so mentors can give input about your personal brands as well) Insert date of this presentation, your names, and the slide number on the bottom of each page
Agenda Who we are [ Verbal/visual introductions of who you are and your majors] Who does what [Verbal/visual introduction of who is in charge of what element of the project] Details about our client’s requests [Explanation of who your client is and what their objective, target audience new message is how your strategies (such as website, logos, etc.) plan to serve them] 9/22/11 CAPS Student: xxxxxx xxxxx 2 Here is a sample agenda (you can change it if you do not follow it exactly)
Agenda Our timeline [timeline of deliverable projects (so everything gets done by end of semester)] Competitor Research [Research about competitors and competing products] Samples of work [Examples of work you have developed thus far] How we beat our competition How we get things done efficiently Our client pitch Client Approval 9/22/11 CAPS Student: xxxxxx xxxxx 3 Here is a sample agenda (you can change it if you do not follow it exactly)
Your Business 9/22/11 CAPS Student: xxxxxx xxxxx 4 Insert picture of how you envision helping the client here Insert picture of your target audience here Insert picture of past problem/barrier for business or how business exists now here Where you going with this? What List what you will do to help appeal to this target audience here now for your client
Describe how business exits now here Who? List Target audiences here for your client
Client Objective(s) 9/22/11 CAPS Student: xxxxxx xxxxx 5 You should only list as many actual objectives/goals as your clients have (this is just an example). You can reduce the number of parts in this pie))
List of Deliverables [Insert list of deliverables for client here]( example below)-logo -website -social media (Facebook, Twitter, Linkedin, Hootsuite) 9/22/11 CAPS Student: xxxxxx xxxxx 6
Requirements & Assumptions Requirements Assumptions 9/21/11 CAPS Student: xxxxxx xxxxx 7 List what strategies you plan to use with your client here (add pictures/sketches) List what you know the client hopes to accomplish using these strategies (add photos)
Project Plan/Timeline 9/21/11 CAPS Student: xxxxxx xxxxx 8 List what work needs to be done by very specific dates (include day/month/year). I will expect you to stick to this guideline and get ALL of these projects done by the end of the semester (NO EXCEPTIONS)
Competitor Research 9/21/11 CAPS Student: xxxxxx xxxxx 9 List the research you have done on competitors in the area here (and nationwide). Include words, screenshots, photos, links to outside urls, etc.
What this accomplishes Our Plan List words and pictures to explain what your plan and what your work looks like on this page (eg. screen shots, sketches, url links, etc.) Tractor Supply Company 9/21/11 CAPS Student: xxxxxx xxxxx 10
How we beat the competition A B 9/21/11 CAPS Student: xxxxxx xxxxx 11 On this page show why your plan will outshine all of the competitors to help bring customers and money to your client. (Use words, pictures, sketches, screenshots, links, etc.)
What we will do first to get started 9/21/11 CAPS Student: xxxxxx xxxxx 12 Describe here what you plan to do now that your research is complete and your are ready to begin. Explain how you will pitch this new work to the client (so they buy your ideas). Sketches and/or digital work is required here.
Client Pitch [Insert description in pictures and words how you will present these new ideas to the client so they will confident with your decisions and research] 9/22/11 CAPS Student: xxxxxx xxxxx 13
Client Approval [Insert description of how you will document client approval of your decisions and permission to move ahead with your plans] 9/22/11 CAPS Student: xxxxxx xxxxx 14