Cultural Identity Vs. Globalization - Transmodern Tourism

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The global understanding of the cultural identity and the acceptance of local experiences, offer the sense of belonging, unity and nationality.The transmodern travelers share new experiences under the influence of the global economical growth. They understand the positive and negative influences, which the participation in the local community in tourism brings along, but also the importance of the self-sustaining buisness in tourism.

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Cultural Identity Vs. Globalization - Transmodern Tourism

  1. 1. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – THE EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013Cultural Identity vs. Globalization, Transmodern Cultural Tourism Authors: Univ. Spec. Oec. Jesenka Ricl President of Croatian Association of Cultural Tourism, Osijek Prof.Dr.Sc. Mirna Leko – Simic Faculty of Economics, Osijek
  2. 2. Cultural Identity And Cultural Diversity Multiplied By Globalization Process? “common heritage of humanity” Universal Declaration on Cultural Diversity adopted by UNESCO in 2001. “the way a given community looks at itself and presents itself to outsiders” INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  3. 3. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  4. 4. Coexisting of sometimesdifferentcontrary valuesand diversities INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  5. 5. SubjectiveFreeCreativeConcernedConnected INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  6. 6. Global understanding of cultural identity enhancessense of belonging, collectiveness and nationality INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  7. 7. Culture Concerned SocietyWho are we? What do we own? Where are we going? INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  8. 8. Global Interactive Heritage Economic role of heritage How does it affect process of heritage controlling and safeguarding ? Globalization Stimulates Needs And Trends Development Laws And Legislation Versus Needs Of Local CommunitiesINTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  9. 9. Impact of globalization: Be aware of:•Awareness •Loss of Mother Tongue•Appreciation •Extinction of Rituals•Affiliation•Data Analysis and Classification When Cultural Heritage is Involved… INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  10. 10. Inseparable Cultural HeritageTangible and Intangible Cultural Heritage INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  11. 11. Intangible Cultural Heritage - Transmitted throughgenerations and constantly recreated, It provides humanitywith a sense of identity and continuity.INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  12. 12. .Transmodernity – “a planetary vision in which humans arebeginning to realize that we are all (including plants andanimals) connected into one system, which makes us allinterdependent, vulnerable and responsible for the Earth as anindivisible living community” Ghisi 2008.INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  13. 13. . . Never Ending Economical Growth Material Wealth ObsessionINTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  14. 14. Quality Life Concept As Criteria For Prosperity. Tourism Is A Key Factor Showing Global Change In Human Consciousness.INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  15. 15. . Travel MotivationGlobal Traditions And Customs INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  16. 16. Transmodern Traveler Is Awake, Alert And Aware Of How He/She Affects Local Receptive Community . INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  17. 17. Croatia a Cultural Tourism Destination? .Transmodern? Sustainable? INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  18. 18. Percentage of Cultural Tourism Visitors accordingto Croatia Cultural Tourism Development Strategy 8% cultural tourism others 92%INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  19. 19. Cultural Tourism Development Strategy INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  20. 20. The natural and cultural heritage, diversities andliving cultures are major tourism attraction. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  21. 21. Cultural Tourism Benefits INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  22. 22. Heritage Management In CroatiaThe relationship between Heritage Places and Tourism is dynamicand may involve conflicting values. It should be managed in asustainable way for present and future generations. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  23. 23. Cultural Tourism ManagementDeveloping Strategy For Cultural Heritage Management Based OnMarketing, Touristic And Scientific Utilization.Cultural Tourism Development must take In consideration: Understanding the links Defining tourism products Identifying stakeholders and establishing participation mechanisms Maintaining authenticity Creating partnerships Setting limits of acceptable change Balancing education and entertainment Seeking short-term rather than long-term gain Ensuring cultural dynamism Need for research and monitoring systems INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  24. 24. Social Media has become #1 activityWorld Wide Web on the web Information Hiper – Segmentation Offer Hiper – Diversification INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  25. 25. Potential Customer Communication Development Cultural identity and cultural diversity emphasisINTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  26. 26. Communication Channel Distribution ChannelTransmodern Age Transaction Channel INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  27. 27. Source: Google Chrome Tanjore CommercialA Dying Indian Art Form, Brought Back To Life INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  28. 28. Direct Marketing Approach Cultural Heritage Management and Safeguarding Unique Destination Image Creation Satisfied Transmodern Tourist/Traveler Promoter Of Tourism ProductINTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  29. 29. “a tool to turn culture to fourth pillar of sustainabledevelopment” ENVIRONMENT CULTURE SUSTAINABLE SOCIAL DEVELOPMENT INCLUSION ECONOMICSINTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.
  30. 30. Thank You For Your Attention Questions? Feel free to contact us. Univ.Spec.Oec. Jesenka Ricl Croatian Association of Cultural Tourism Kralja P. Svacica 62, 31000 Osijek, Croatia E-mail: jesenkaricl@gmail.com Prof.Dr.Sc. Mirna Leko – Simic Faculty of Economics Gajev trg 7, 31000 Osijek, Croatia E-mail: lekom@efos.hrINTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

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