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3.9   selecting marketing strategies (part 2) - moodle
 

3.9 selecting marketing strategies (part 2) - moodle

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A2 Business Studies Resources

A2 Business Studies Resources

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  • Increased market share/ size.Access to new markets and profit.E-commerce has enabled small to medium sized organisations to do this.

3.9   selecting marketing strategies (part 2) - moodle 3.9 selecting marketing strategies (part 2) - moodle Presentation Transcript

  • Do NowWhat do you remember from what we have covered so far in Marketing Strategies….
  • Do Now What is a marketing strategy?The plan for how the marketing objectives are going to be achieved.
  • Do Now What is meant by a ‘low cost’ strategy?Goes for the cheaper end of the market and offers prices lower than competitors.
  • Do Now What is meant by ‘differentiation’? Aim is to make one product appear differentand somehow superior to others on the market.
  • Do Now What is the ‘Ansoff Matrix’?A way of classifying marketing strategies in terms of existing and new products.Risk is an important element of the analysis.
  • Do NowWhat is the ‘riskiest’ strategy according to the Ansoff Matrix? Diversification
  • Do Now Which part of the matrix?“Aims to increase the sales of current products to current customers” Market Penetration
  • Do Now Which part of the matrix?“Attracting new customer groups to existing products” Market Development
  • Do Now Which part of the matrix?“Selling new products to existing customers” Product Development
  • Do NowWhich part of the matrix would you find the following Coca-Cola product? Diversification
  • Do NowWhich part of the matrix would you find the following Coca-Cola product? Product Development
  • Selecting Marketing Strategies (Part 2)
  • Learning ObjectivesBy the end of the lesson you should be able to:1. Evaluate the method, benefits and drawbacks of entering international markets.
  • National or international?When considering marketingstrategies, why is itincreasing likely that firmswill have an internationalaspect to their plans?What are the benefits ofoperating on an internationalscale?
  • Carry out research on‘Entering InternationalMarkets’ and look at thebenefits and drawbacks to different methods.Prepare to feedback to the rest of the group.
  • Learning ObjectivesYou should now be able to:1. Evaluate the method, benefits and drawbacks of entering international markets.