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3.7 understanding marketing objectives - moodle

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A2 Business Resource

A2 Business Resource

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  • Year 1 112,000Year 2 114,000Year 3 118,000Year 4 122,000 466,000Year 5 127,000 593,000550,000 – 466,000 (Year 4) = 84,00084,000127,000 (Year 5) x 12 = 7.934 years and 8 monthsMachine A (3 years and 8 months)/ Machine B (2 years 8/9 months)

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  • 1. What do you remember from your study of marketing at AS?
  • 2. Understanding Marketing Objectives
  • 3. Learning ObjectivesBy the end of the lesson you should be able to:1. Describe a range of marketing objectives typically set by larger organisations.2. Explain and analyse how internal and external factors can influence marketing objectives.
  • 4. What are marketing objectives? The goal of the marketing function which come from, and are designed to help achieve, the corporate objective. The planning process should follow: Corporate objectives Marketing objectives Market and marketing analysis Marketing strategies Marketing plans
  • 5. Marketing Objectives60 second challenge…. Write down examples of possible marketing objectives.
  • 6. Marketing Objectives
  • 7. What’s the significance?Jonathan Ross leaves theBBC, but where is hegoing?July 2010 he moved to ITV.Some TV companies willuse presenters to try andincrease market share.
  • 8. What are some of the internalinfluences on marketing objectives? Corporate Objectives Operational Marketing issues Finance Objectives Human Resources
  • 9. What are some of the externalinfluences on marketing objectives? Competitor Actions Marketing Objectives Technological Market Change Factors
  • 10. One correct answer = one chocolate!You have 16 questionsto complete based oninternal and externalfactors that affectmarketing objectives.
  • 11. Summary QuestionsUsing your textbook(page 53), complete thefollowing questions:
  • 12. Finally….What have youremembered from thislesson?Catch to find out….
  • 13. Re-cap Learning ObjectivesYou should now be able to:1. Describe a range of marketing objectives typically set by larger organisations.2. Explain and analyse how internal and external factors can influence marketing objectives.