Learning ObjectivesBy the end of the lesson you should be able to:1. Describe a range of marketing objectives typically set by larger organisations.2. Explain and analyse how internal and external factors can influence marketing objectives.
What are marketing objectives? The goal of the marketing function which come from, and are designed to help achieve, the corporate objective. The planning process should follow: Corporate objectives Marketing objectives Market and marketing analysis Marketing strategies Marketing plans
Marketing Objectives60 second challenge…. Write down examples of possible marketing objectives.
What’s the significance?Jonathan Ross leaves theBBC, but where is hegoing?July 2010 he moved to ITV.Some TV companies willuse presenters to try andincrease market share.
What are some of the internalinfluences on marketing objectives? Corporate Objectives Operational Marketing issues Finance Objectives Human Resources
What are some of the externalinfluences on marketing objectives? Competitor Actions Marketing Objectives Technological Market Change Factors
One correct answer = one chocolate!You have 16 questionsto complete based oninternal and externalfactors that affectmarketing objectives.
Summary QuestionsUsing your textbook(page 53), complete thefollowing questions:
Finally….What have youremembered from thislesson?Catch to find out….
Re-cap Learning ObjectivesYou should now be able to:1. Describe a range of marketing objectives typically set by larger organisations.2. Explain and analyse how internal and external factors can influence marketing objectives.