Learning ObjectivesBy the end of the lesson you should be able to:1. Describe and present the components of marketing plans for larger businesses and the internal and external influences.2. Discuss the issues of implementing marketing plans.
Marketing PlansWhat is a marketing Corporate Goalsplans?The marketing plan puts Marketing Objectivesthe company’s marketingstrategy into action! Analysis of the marketIt will include some of thefollowing: The marketing objectives The marketing strategy Marketing strategy The marketing budget The marketing activities Marketing Plan
What is included in the marketing plan?Strategies and Tactics Situational Analysis Budgets Marketing ObjectivesSales Forecast
Your challenge! You will be become a marketing plan specialist. Produce a poster to explain your given section.Create a CHALLENGING question to test your peers.
What are the benefits of a marketing plan?Allows coordination of activitiesCan review progressForces managers to think aheadGives staff a sense of directionCan give managers andemployees an area to focus on
What are the drawbacks of a marketing plan?Market conditions changeTime consumingMay be inaccurate
Apple launches ultra-thin laptop Read the case study based on Apple.
Homework Complete the questions based on marketing plans. Due: Next Lesson
FinallyIdentify and explainthree key words fromtodays lesson.
Re-cap Learning ObjectivesYou should now be able to:1. Describe and present the components of marketing plans for larger businesses and the internal and external influences.2. Discuss the issues of implementing marketing plans.