3.10 developing marketing plans - moodle

521
-1

Published on

A2 Business Studies Resources

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
521
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • P80
  • P80
  • 3.10 developing marketing plans - moodle

    1. 1. Developing Marketing Plans
    2. 2. Learning ObjectivesBy the end of the lesson you should be able to:1. Describe and present the components of marketing plans for larger businesses and the internal and external influences.2. Discuss the issues of implementing marketing plans.
    3. 3. Marketing PlansWhat is a marketing Corporate Goalsplans?The marketing plan puts Marketing Objectivesthe company’s marketingstrategy into action! Analysis of the marketIt will include some of thefollowing: The marketing objectives The marketing strategy Marketing strategy The marketing budget The marketing activities Marketing Plan
    4. 4. What is included in the marketing plan?Strategies and Tactics Situational Analysis Budgets Marketing ObjectivesSales Forecast
    5. 5. Your challenge! You will be become a marketing plan specialist. Produce a poster to explain your given section.Create a CHALLENGING question to test your peers.
    6. 6. Share your marketing plan knowledge
    7. 7. What are the benefits of a marketing plan?Allows coordination of activitiesCan review progressForces managers to think aheadGives staff a sense of directionCan give managers andemployees an area to focus on
    8. 8. What are the drawbacks of a marketing plan?Market conditions changeTime consumingMay be inaccurate
    9. 9. Apple launches ultra-thin laptop Read the case study based on Apple.
    10. 10. Homework Complete the questions based on marketing plans. Due: Next Lesson
    11. 11. FinallyIdentify and explainthree key words fromtodays lesson.
    12. 12. Re-cap Learning ObjectivesYou should now be able to:1. Describe and present the components of marketing plans for larger businesses and the internal and external influences.2. Discuss the issues of implementing marketing plans.

    ×