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Transcript

  • 1. Developing Marketing Plans
  • 2. Learning ObjectivesBy the end of the lesson you should be able to:1. Describe and present the components of marketing plans for larger businesses and the internal and external influences.2. Discuss the issues of implementing marketing plans.
  • 3. Marketing PlansWhat is a marketing Corporate Goalsplans?The marketing plan puts Marketing Objectivesthe company’s marketingstrategy into action! Analysis of the marketIt will include some of thefollowing: The marketing objectives The marketing strategy Marketing strategy The marketing budget The marketing activities Marketing Plan
  • 4. What is included in the marketing plan?Strategies and Tactics Situational Analysis Budgets Marketing ObjectivesSales Forecast
  • 5. Your challenge! You will be become a marketing plan specialist. Produce a poster to explain your given section.Create a CHALLENGING question to test your peers.
  • 6. Share your marketing plan knowledge
  • 7. What are the benefits of a marketing plan?Allows coordination of activitiesCan review progressForces managers to think aheadGives staff a sense of directionCan give managers andemployees an area to focus on
  • 8. What are the drawbacks of a marketing plan?Market conditions changeTime consumingMay be inaccurate
  • 9. Apple launches ultra-thin laptop Read the case study based on Apple.
  • 10. Homework Complete the questions based on marketing plans. Due: Next Lesson
  • 11. FinallyIdentify and explainthree key words fromtodays lesson.
  • 12. Re-cap Learning ObjectivesYou should now be able to:1. Describe and present the components of marketing plans for larger businesses and the internal and external influences.2. Discuss the issues of implementing marketing plans.