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# 1.6 understanding markets (part 2) - moodle

## by MissHowardHA on Jan 03, 2013

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• Video (Part 1) 10.38 mins
• Students to complete the worksheet based on Stationers.
• P40

## 1.6 understanding markets (part 2) - moodlePresentation Transcript

• Do Now!Define marketsegmentation.List the three maincategories for marketsegmentation andtheir meaning.
• Market SegmentsWhere the market is broken down into smaller sections with similar characteristics.
• Understanding Markets
• Learning ObjectivesBy the end of this lesson you should be able to:1. Understand and use numerical techniques to analyse data.2. Use numerical techniques to analyse market conditions.
• Proportions of a total market share Soft Drink Market Share Market share – the proportion of a total market accounted for by Sprite one product or company. 14% Market size – the measurement Fanta Coca- Cola 40% of the size of a whole market. 17% Expressed as value of sales (currency) or volume of sales (units). Pepsi 29% Market share Total in a market x 100
• Market Share What is the market share for each Market share of the following Businesses? Total in a market x 100Company Sales Market ShareTopshop 400,000 41%Oasis 250,000 26%Warehouse 200,000 21%New Look 125,000 13%Total 975,000 100%
• Changes in market share Suppose a business had sales of last year of £300,000 and this year sales where £425,000. How do we calculate?How much has the value changed? (£425,000 - £300,000)New value of sales – old value of sales £125,000Original value x 100 £300,000 x 100 = 41.67% Market growth – measurement of a the change in market size, usually expressed as a percentage.
• HendersonsComplete questions 1and 2 - P40.Prepare to share youranswers.
• Re-cap Learning ObjectivesBy the end of this lesson you should be able to:1. Understand and use numerical techniques to analyse data.2. Use numerical techniques to analyse market conditions.
• FinallyWrite down anddefine fourkeywords from thisthis lesson.