My brother the devil
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My brother the devil






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    My brother the devil My brother the devil Presentation Transcript

    • My brother the devil (indie film) To know facts for this film in order to use it has indie case study in exam
    • trailer • UK: • US:
    • website • • This is another teacher’s website on the film (has various info) • I got this website from the training day I went on in March 
    • director • Sally El Hosaini • Has won many awards for the film (main ones in red) • • • • • Won Best European Film at Berlinale Won Best Cinematography at Sundance Film Festival Won CBA Worldview Sundance Impact Award at Sundance London Won Best Newcomer - Sally El Hosaini at BFI London Film Festival Won Most Promising Newcomer - Sally El Hosaini at Evening Standard Film Awards Won Grand Jury Award at LA Outfest Won Audience Award - Annonay Film Festival, France Won BIFA for Best Newcomer - James Floyd at British Independent Film Awards Won Best Actor - James Floyd at Milan Film Festival Won New Vision Award for Cinematography - Manaki Brothers Film Festival, Macedonia Honorable Mention Outstanding First Feature, Frameline Film Festival Nominated Grand Jury Prize at Sundance Film Festival Nominated BIFA Douglas Hickox award for Best Debut Film - Sally El Hosaini at British Independent Film Awards Nominated Sutherland Trophy (Best First Film) - Sally El Hosaini at BFI London Film Festival Nominated Most Promising Newcomer - James Floyd at Evening Standard Film Awards Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival • • • • • • • • • • • •
    • owners • Production (multiple indie companies): – Rocks Nest Entertainment, Wild Horses Film Company • Distribution (also indie companies): – UK: Verve Pictures (they have website for film!) – North America: 108 media • They are not vertically or horizontally integrated….just indie and the film needed 2 different companies – (similar to skyfall – EON PRODUCTIONS + SONY + MGM – Different as these are massive conglomerates who are vertically and horizontally integrated (have parent and subsidiaries who released all the other stuff associated with film) • Relatively small budget and didn’t make very much……unlike skyfall!
    • Release (exhibition) • Cinema: nov 2012 – Shown in CURZON (arthouse cinema in london) (for niche audiences) – Ritzy in Brixton • DVD: march 2013 • Budget: £650,000 • Only released in UK & north america = English speaking & small film
    • audiences • For local audiences (esp east london people who could relate to the film) (but how will they watch if not mainstream?) • For niche audiences: specific/niche subject – arabs brothers in east london • Some global – it made $10,000 in america (they could know about it on facebook page or being an arthouse film lover) – Only really appealing for north American audiences (english speaking) – not distr
    • Reception (how audiences felt about it) • It has been critically acclaimed with rave reviews, including: • • • • • • • • The Hollywood Reporter called it "A crackling debut...Slick, muscular, entertaining and emotionally satisfying.“ [2]Empire named it "a compelling gangland saga...crisp, cool and consistently street-smart." [3]Variety wrote 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.' [4]The Independent praised it as 'gritty and gripping‘ [5]The Daily Telegraph called it their 'favourite narrative feature' at Sundance [6]Total Film gave it film of the day and placed it in its Top 3 Films at Sundance [7]Screen International named it 'a luminous event' [8]It currently holds a 90% fresh rating on Rotten Tomatoes[9]
    • Production & post production • Filmed on alexi arri camera (digital) • Filmed in 2 locations: london & hackney • Fairly short production time (digital made it faster/more efficient – (no waiting for prints/dailies! Director can see what film will look like whilst filming (they can’t afford to make mistakes (like refilming)… to make ‘realism’ come to life quickly and easily! • Post-production……(rented and liaised with other companies for editing) – HireWorks (HD Avid equipment rental) – Point1Post (sound re-recording) – Sapex Scripts (post production script services)
    • marketing • Very limited above the line as small indie film – a few posters in local arthouse cinemas and in local areas (unlike skyfall) • No website but have facebook & twitter page • Was in many film festivals and won loads of awards
    • Technology digital technology, proliferation, technological convergence • Shot on digital alexa arri (same as skyfall!)……indie films being able to shoot on same cameras as big films (proliferation) – crisp, clear and portrays realism (the director (cost about £90,000) • Trailer on youtube & vimeo (online) • Can buy on DVD (but not as many or as much marketing or in as many shops as skyfall……in niche shops/cinemas (curzon sells the DVD) • Can buy on itunes (easy for audience and convergence)
    • Online competition (filmbeat)!
    • Uh oh…..pirated (exchange) • Because of digital technology, (which is proliferation of hardware)…..and technological convergence….. (the internet and smart techy audiences know how and will do this (because its pretty easy) • Remember they don’t money to protect against piracy (like big films have expensive strategies)
    • Exhibition/exchange • Exhibition = showing to audience (cinema & DVD) • Exchange = exchange from institution to audience Exhibition (Cinema) Exhibition (DVD) Exchange Institution to audience Institution to audience Audience to audience -Curzon & Brixton Ritsy = digital projection -this was funded by the Digital Screen Network (BFI)! (able to get quality and indie to audiences!!!) DVD & blu ray can get at….. Piracy online (movie 2K) 1) Indie shops (curzon shop) 2) Asda! 3) Online – amazon, verve website, etc 4) Rent/buy on Itunes
    • Synergy/ cross-media convergence • There isn’t really (no money – investors/businesses wouldn’t get any money as such small audiences) any but….. (unlike skyfall who had loads….In and out of sony!) • The song? (local artist in east london) – used film to promote his song? • This is example of very small – he might have even done for free to promote himself/song?