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Assign 23: Target Audience
Purpose: to show evidence of your
understanding audience and evidence
that you have thought abo...
Audience is……
• Provide a basic definition
Audience Expectation of Genre
• Generally, the audience expect the following
from our chosen genre :
–…
–…
–…
–…
–…
–…
Audience Expectation of opening
sequence and genre
• Generally, the audience expect the following
in ________ opening sequ...
Institution:
Blockbuster or Independent?
• We were mostly inspired by _________ films such as:
• Our opening sequence woul...
Mass or Niche?
• It is targeted at a ________ audience because:
–…
–…
–…

If niche, specify:
What is a target and secondary
audience?
TARGET AUDIENCE

SECONDARY AUDIENCE

Target
audience

Secondary
audience
Target Audience Details
Description

Explanation (why)

Gender
Age

Don’t say 15+ (too wide)

Location
If not specific exp...
Secondary Audience Details
Description

Explanation (why)

Gender
Age

Don’t say 15+ (too wide)

Location
If not specific ...
How are does your opening sequence
appeal to your audience?
Story/Plot/Theme

Forms

Conventions

Forms = aspects which ca...
BBFC
Rating

Choose of Rating for your
opening sequence

Comments from guidelines
(what you can / can’t show)

U

PG
12A
1...
Applying Audience theory
Altman
‘A set of pleasures’

McQuail

‘Uses & Gratifications Theory: Reasons why people seek
the ...
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Transcript of "Assign 23 target audience new"

  1. 1. Assign 23: Target Audience Purpose: to show evidence of your understanding audience and evidence that you have thought about target audience
  2. 2. Audience is…… • Provide a basic definition
  3. 3. Audience Expectation of Genre • Generally, the audience expect the following from our chosen genre : –… –… –… –… –… –…
  4. 4. Audience Expectation of opening sequence and genre • Generally, the audience expect the following in ________ opening sequences : –… –… –… –… –… –…
  5. 5. Institution: Blockbuster or Independent? • We were mostly inspired by _________ films such as: • Our opening sequence would be a _________ film because…. • Release: local or global? Why? • Exhibition: Because the film would be a ________ film it would therefore be exhibited in the following ways: • … • … • … (example, cinema, online, DVD……
  6. 6. Mass or Niche? • It is targeted at a ________ audience because: –… –… –… If niche, specify:
  7. 7. What is a target and secondary audience? TARGET AUDIENCE SECONDARY AUDIENCE Target audience Secondary audience
  8. 8. Target Audience Details Description Explanation (why) Gender Age Don’t say 15+ (too wide) Location If not specific explain why appealing to all Ethnicity Social class Group ___ (1-8? – can be more than 1) Explanation: Interests/ hobbies Social group Profession /Role Sexuality If not specific explain why appealing to all
  9. 9. Secondary Audience Details Description Explanation (why) Gender Age Don’t say 15+ (too wide) Location If not specific explain why appealing to all Ethnicity Social class Group ___ (1-8? – can be more than 1) Explanation: Interests/ hobbies Social group Profession /Role Sexuality If not specific explain why appealing to all
  10. 10. How are does your opening sequence appeal to your audience? Story/Plot/Theme Forms Conventions Forms = aspects which can be constructed (music / editing, camera shots etc) Conventions = expected/familiar/recognizable elements
  11. 11. BBFC Rating Choose of Rating for your opening sequence Comments from guidelines (what you can / can’t show) U PG 12A 12 15 18 x Choose only 1 and explain 1
  12. 12. Applying Audience theory Altman ‘A set of pleasures’ McQuail ‘Uses & Gratifications Theory: Reasons why people seek the media’ What ‘pleasures’ are you providing the audience? How? Why? Information Personal Identity Integration & social Interaction Entertainment
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