My Personal Brand Plan
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My Personal Brand Plan

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    My Personal Brand Plan My Personal Brand Plan Presentation Transcript

    • My Personal Brand Plan
      By Christine Baczynski
    • Key Messages
      To have an effective personal brand, use several tools that you have at your disposal (ie. Social media, word of mouth, etc.)
      Personal branding is a process and doesn’t happen overnight. Keep building it and eventually you will see it develop
      Personal brand is as much how you project yourself as it is how others interpret how you project yourself
    • Key Messages...
    • Position Myself As:
      Someone who has opinions on many topics
      Someone who is a good writer – you NEED me to write for your company!
      A PR professional who is friendly, funny and easy to talk to
      Concerned and informed about current issues
    • Channels
    • Good Communicator
      Fierce
      Well-travelled
      Spontaneous
      Genuine
      Who Am I???
      Innovative
      Determined
      Editor
      Passionate
      Go-Getter
      Eloquent
      Writer
      Witty
      Creative
      Humanist
    • Personal SWOT Analysis
      Strengths – experience working in a PR setting (Chamber of Commerce), writing articles and copy-editing for a newspaper, strong writing, spelling and grammatical skills
      Weaknesses – no experience with social media to such a high degree, small amount of PR contacts
      Opportunities – those who are successful in PR must have superior writing skills, I bring a spontaneous and edgy personality to the field
      Threats – competition is fierce
    • Strategy
      Increase my online presence and come to be known as someone with valid opinions
      Share content that is important to me and reflects my values
      “Sell” myself while still maintaining a personal life free from public exposure
      Take advantage of networking opportunities and build a reputation in public relations
    • Tactics
      Increase active presence on Twitter and make posts more often
      Share content and opinions on my personal blog on blogspot.com
      Attend IABC and CPRS networking events advertised by professors at Humber
      Take advantage of volunteer opportunities advertised for PR students at Humber
    • Measurable Objectives/Critical Path
      To increase my following on Twitter to 15 followers (who are not classmates) by the end of the semester
      To make a minimum of one blog post per week on my personal blog that either shares content or gives opinion (or both)
      To make contact with at least 5 PR professionals who can help me develop my brand by the end of the semester
    • Measureable Objectives/Critical Path continued...
      To create a LinkedIn account and make contact with PR professionals throughout the course of the rest of the semester
    • Ultimate Goal
      To market myself as a PR professional who is well-known, passionate and opinionated, while still managing to keep a separate personal life that doesn’t interfere with my work life
    • Fin