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This presentation which Myself, Emman Nolan and Stacey Clement presented in the CIM PItch Final at the Diabetes Uk 2012 Conference in Glasgow on 8th March.
The idea involved using the Micheal Jackson - Man in the Mirror to provoke people to Make a Change to their lifestyle. The campaign focused on informing children about diabetes through scout/brownie badges and school packs to help explain the difference between type 1 and type 2. For adults it was key that they looked at themselves to see how they could improve their lifestyle choices and understand the symptoms/risks of diabetes.