Emma Nolan, Amy Burton, Stacey Clement
Situation analysis        •   850,000        •   Diabetes        •   Type 2        •   Prediabetes        •   ChangeSource...
Aims & ObjectivesAim:Increase knowledge and awarenessObjective:Increase traffic to the website by 30%
Target Audiences Adults & Children •Pre-diabetics •Lifestyle/ Age •Change 4 Life
Adults Media StrategySource: Brad insight, RAJAR
Childrens Media Strategy      Awareness & understanding      Schools      Cubs and BrowniesSource: Brad insight, RAJAR
Expenditures      Medium                          Cost             Schedule                 Total                         ...
Gantt Chart          Sep   Oct   Nov   Dec   Jan   Feb   Mar   Apr   May   Jun   Jul   AugOut ofHouseSocialMedia Radio  In...
You asked us to make a change and that is how we plan on doing it!
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CIM Pitch 2012 - #RedRoses University of Central Lancashire Team

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This presentation which Myself, Emman Nolan and Stacey Clement presented in the CIM PItch Final at the Diabetes Uk 2012 Conference in Glasgow on 8th March.

The idea involved using the Micheal Jackson - Man in the Mirror to provoke people to Make a Change to their lifestyle. The campaign focused on informing children about diabetes through scout/brownie badges and school packs to help explain the difference between type 1 and type 2. For adults it was key that they looked at themselves to see how they could improve their lifestyle choices and understand the symptoms/risks of diabetes.

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CIM Pitch 2012 - #RedRoses University of Central Lancashire Team

  1. 1. Emma Nolan, Amy Burton, Stacey Clement
  2. 2. Situation analysis • 850,000 • Diabetes • Type 2 • Prediabetes • ChangeSource: Diabetes UK Website
  3. 3. Aims & ObjectivesAim:Increase knowledge and awarenessObjective:Increase traffic to the website by 30%
  4. 4. Target Audiences Adults & Children •Pre-diabetics •Lifestyle/ Age •Change 4 Life
  5. 5. Adults Media StrategySource: Brad insight, RAJAR
  6. 6. Childrens Media Strategy Awareness & understanding Schools Cubs and BrowniesSource: Brad insight, RAJAR
  7. 7. Expenditures Medium Cost Schedule Total (inc production/logistics)Out of House £360 Month- Alternating £2,160,000(Adshels) (x1000)Social Media £90,000 Month 1-12 £90,000(Twitter) (worldwide trending)Radio £7,500 Month 4-12 £67,500(National Package) (£2.50 average CPT)Information Packs £3200 Month 1-12 £44,000(Schools/Scouts/Brownies) (Online/Badges/Print)Ambient Media £96,548 Month 1-12 -£253,452(Mirrors) (500,000 mirrors) (500,000 mirrors @ £1 each)Ambient Media £6520 Month 1-6 £39,120(Location Mirrors/Booths) (4000 transfers @ 63p)Total: £2,147,168
  8. 8. Gantt Chart Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul AugOut ofHouseSocialMedia Radio Info PacksAmbient MediaPocketMirrors
  9. 9. You asked us to make a change and that is how we plan on doing it!

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