D:\Users\Sgalli\Desktop\Blog Her Proposal For Samsung Home Appliances 2010 3 8 10

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  • 1. Sponsor: Samsung Home Appliances 2010 Campaign Duration: 4/5/10-12/31/10 Total Cost: $75,000 Total Impressions: 8,323,900 CPM: $9.01 Agency: MediaVest Agency Contact: Stephanie Galli Agency Contact email: Stephanie.Galli@mediavestww.com Agency Contact phone: 646-557-7330 BlogHer.com Size Flight Run of BlogHer.com 160x600 4/5/10-12/31/10 Run of BlogHer.com 300x250 4/5/10-12/31/10 Run of BlogHer.com 728x90 4/5/10-12/31/10 Parenting Blogs Size Flight Targeted to Parenting Blogs 160x600 4/5/10-12/31/10 Targeted to Parenting Blogs 300x250 4/5/10-12/31/10 Targeted to Parenting Blogs 728x90 4/5/10-12/31/10 Food Blogs Size Flight Targeted to Food Blogs 160x600 4/5/10-12/31/10 Targeted to Food Blogs 300x250 4/5/10-12/31/10 Targeted to Food Blogs 728x90 4/5/10-12/31/10 Media TOTAL Program Total Custom programs (Review Programs, Sponsored Discussions, Share Your Story, Sweepstakes etc) are non-cancellable. An addendum BlogHer.com will be redesigned Q1 of 2010 Inventory and Pricing will expire 30 days after proposal is submitted ** A change/delay in contracted flight or a delay in getting products to bloggers can lead to a delay in getting reviews or different bl
  • 2. Impressions CPM Cost 1,300,000 $9.00 $11,700 1,000,000 $9.10 $9,100 900,000 $8.70 $7,830 Impressions CPM Cost 1,100,000 $9.10 $10,010 975,000 $9.20 $8,970 725,000 $8.80 $6,380 Impressions CPM Cost 900,000 $9.10 $8,190 723,900 $9.20 $6,660 700,000 $8.80 $6,160 8,323,900 $9.01 $75,000 8,323,900 $9.01 75,000 e non-cancellable. An addendum reflecting this will be attached with your IO. n getting reviews or different blogger participation
  • 3. BlogHer Sales Rep: Megan Sullivan Phone: 516-946-4714 email: Megan@blogher.com BlogHer Sales Planner: Heather Friedman Phone: 212-404-3276 email: Heather.Friedman@blogher.com Notes Targeted media impressions across the BlogHer Network Targeted media impressions across the BlogHer Network Targeted media impressions across the BlogHer Network Notes Targeted media impressions across the BlogHer Parenting Network Targeted media impressions across the BlogHer Network Targeted media impressions across the BlogHer Network Notes Targeted media impressions across the BlogHer Food Network Targeted media impressions across the BlogHer Network Targeted media impressions across the BlogHer Network be attached with your IO.
  • 4. Sponsor: Samsung Home Appliances 2010 Campaign Duration: 4/5/10-12/31/10 Total Cost: $75,000 Total Impressions: 4,575,900 CPM: $16.39 Agency: MediaVest Agency Contact: Stephanie Galli Agency Contact email: Stephanie.Galli@mediavestww.com Agency Contact phone: 646-557-7330 Roadblocks/Takeovers Size Flight OPA Pushdown unit across BlogHer Network 970x66 pushdown to 970x418 2 days during flight BlogHer.com Size Flight BlogHer.com half page Ad 300x600 4/5/10-12/31/10 Run of BlogHer.com 160x600 4/5/10-12/31/10 Run of BlogHer.com 300x250 4/5/10-12/31/10 Run of BlogHer.com 728x90 4/5/10-12/31/10 Media TOTAL Program Total Custom programs (Review Programs, Sponsored Discussions, Share Your Story, Sweepstakes etc) are non-cancellable. An addendum BlogHer.com will be redesigned Q1 of 2010 Inventory and Pricing will expire 30 days after proposal is submitted ** A change/delay in contracted flight or a delay in getting products to bloggers can lead to a delay in getting reviews or different bl
  • 5. Impressions CPM Cost 800,000 $45.00 $36,000 Impressions CPM Cost 400,000 $22.00 $8,800 1,300,000 $9.00 $11,700 1,100,000 $9.10 $10,010 975,900 $8.70 $8,490 4,575,900 $16.39 $75,000 4,575,900 $16.39 75,000 e non-cancellable. An addendum reflecting this will be attached with your IO. n getting reviews or different blogger participation
  • 6. BlogHer Sales Rep: Megan Sullivan Phone: 516-946-4714 email: Megan@blogher.com BlogHer Sales Planner: Heather Friedman Phone: 212-404-3276 email: Heather.Friedman@blogher.com Notes Sold as Run of Network on a daily basis. Ad is capped at the contracted impression level. Notes Targeted media impressions on BlogHer.com Targeted media impressions across the BlogHer Network Targeted media impressions across the BlogHer Network Targeted media impressions across the BlogHer Network be attached with your IO.
  • 7. Sponsor: Samsung Home Appliances 2010 BlogHer Sales Rep: Megan Sullivan Campaign Duration: 4/5/10-12/31/10 Phone: 516-946-4714 Total Cost: $150,000 email: Megan@blogher.com Total Impressions: 15,537,600 BlogHer Sales Planner: Heather Friedman Phone: 212-404-3276 email: Heather.Friedman@blogher.com Agency: MediaVest Agency Contact: Stephanie Galli Agency Contact email: Stephanie.Galli@mediavestww.com Agency Contact phone: 646-557-7330 Custom Program Size Flight Impressions CPM Cost Details BlogHer will start a custom sponsored discussion and ask the community to "Share your home remodeling fantasy" which involves bloggers and the community and creates a contextually relevant environment for Samsung Home Appliances to reach Program Name: Samsung Home Appliance and engage. The Sponsored Discussion will be promoted in the Special Offers pull- Sponsored Discussion Program down from the main navigation bar that appears on every page of BlogHer.com. Great word of mouth potential when winners blog, twitter and spread the word of One Month during their win! flight One Month during 6,735,000 9.50 $64,000 Production flight One Month during $10,000 Fixed Ad on Round-Up Page 160x600 flight BlogHer will produce custom banners to drive traffic to the Samsung Home Appliance Special Offer Page and encourage bloggers to participate in the conversation and go Custom Banners/ Widgets to the Samsung website to check out the products.*Please Note: These 160x600 1x1 Tracking Pixel (Combination of One Month during banners will be site-served by BlogHer and will need a 3rd-party 1x1 tracking pixel in 160x600 and 300x250) flight One Month during order to be tracked by Agency Sweepstakes flight $1,000 TOTAL 6,735,000 $75,000 ROS ` Flight Impressions CPM Cost Notes Targeted to entire BlogHer Network 160x600 4/5/10-12/31/10 1,350,000 $8.50 $11,475 Targeted media impressions across the BlogHer Network Targeted to entire BlogHer Network 300x250 4/5/10-12/31/10 1,100,000 $8.60 $9,460 Targeted media impressions across the BlogHer Network Targeted to entire BlogHer Network 728x90 4/5/10-12/31/10 907,000 $8.20 $7,437 Targeted media impressions across the BlogHer Network Parenting Blogs Size Flight Impressions CPM Cost Notes Targeted to Parenting Blogs 160x600 4/5/10-12/31/10 1,150,000 $8.60 $9,890 Targeted media impressions across the BlogHer Parenting Vertical Targeted to Parenting Blogs 300x250 4/5/10-12/31/10 925,000 $8.75 $8,094 Targeted media impressions across the BlogHer Parenting Vertical Targeted to Parenting Blogs 728x90 4/5/10-12/31/10 820,600 $8.30 $6,811 Targeted media impressions across the BlogHer Parenting Vertical Food Blogs ` Flight Impressions CPM Cost Notes Targeted to Food Blogs 160x600 4/5/10-12/31/10 950,000 $8.60 $8,170 Targeted media impressions across the BlogHer Food Vertical Targeted to Food Blogs 300x250 4/5/10-12/31/10 850,000 $8.75 $7,438 Targeted media impressions across the BlogHer Food Vertical Targeted to Food Blogs 728x90 4/5/10-12/31/10 750,000 $8.30 $6,225 Targeted media impressions across the BlogHer Food Vertical Media TOTAL 8,802,600 $8.52 $75,000 Program Total 15,537,600 9.65 150,000 Custom programs (Review Programs, Sponsored Discussions, Share Your Story, Sweepstakes etc) are non-cancellable. An addendum reflecting this will be attached with your IO. BlogHer.com will be redesigned Q1 of 2010 Inventory and Pricing will expire 30 days after proposal is submitted ** A change/delay in contracted flight or a delay in getting products to bloggers can lead to a delay in getting reviews or different blogger participation
  • 8. Sponsor: Samsung Home Appliances 2010 Campaign Duration: 4/5/10-12/31/10 Total Cost: $150,000 Total Impressions: 10,122,800 CPM: $14.82 Agency: MediaVest Agency Contact: Stephanie Galli Agency Contact email: Stephanie.Galli@mediavestww.com Agency Contact phone: 646-557-7330 Roadblocks/Takeovers Size Flight OPA Pushdown unit across BlogHer Network 970x66 pushdown to 970x418 4 days during flight BlogHer.com Size Flight BlogHer.com half page Ad 300x600 4/5/10-12/31/10 Run of BlogHer.com 160x600 4/5/10-12/31/10 Run of BlogHer.com 300x250 4/5/10-12/31/10 Run of BlogHer.com 728x90 4/5/10-12/31/10 Parenting Blogs Size Flight Targeted to Parenting Blogs 160x600 4/5/10-12/31/10 Targeted to Parenting Blogs 300x250 4/5/10-12/31/10 Targeted to Parenting Blogs 728x90 4/5/10-12/31/10 Food Blogs Size Flight Targeted to Food Blogs 160x600 4/5/10-12/31/10 Targeted to Food Blogs 300x250 4/5/10-12/31/10 Targeted to Food Blogs 728x90 4/5/10-12/31/10 Media TOTAL Program Total Custom programs (Review Programs, Sponsored Discussions, Share Your Story, Sweepstakes etc) are non-cancellable. An addendum BlogHer.com will be redesigned Q1 of 2010 Inventory and Pricing will expire 30 days after proposal is submitted ** A change/delay in contracted flight or a delay in getting products to bloggers can lead to a delay in getting reviews or different bl
  • 9. Impressions CPM Cost 1,600,000 $45.00 $72,000 Impressions CPM Cost 400,000 $22.00 $8,800 1,200,000 $8.50 $10,200 1,000,000 $8.60 $8,600 900,000 $8.20 $7,380 Impressions CPM Cost 1,072,800 $8.60 $9,226 975,000 $8.75 $8,531 725,000 $8.30 $6,018 Impressions CPM Cost 850,000 $8.60 $7,310 700,000 $8.75 $6,125 700,000 $8.30 $5,810 10,122,800 $14.82 $150,000 10,122,800 $14.82 150,000 e non-cancellable. An addendum reflecting this will be attached with your IO. n getting reviews or different blogger participation
  • 10. BlogHer Sales Rep: Megan Sullivan Phone: 516-946-4714 email: Megan@blogher.com BlogHer Sales Planner: Heather Friedman Phone: 212-404-3276 email: Heather.Friedman@blogher.com Notes Sold as Run of Network on a daily basis. Ad is capped at the contracted impression level. Notes Targeted media impressions on BlogHer.com Targeted media impressions across the BlogHer Network Targeted media impressions across the BlogHer Network Targeted media impressions across the BlogHer Network Notes Targeted media impressions across the BlogHer Parenting Network Targeted media impressions across the BlogHer Network Targeted media impressions across the BlogHer Network Notes Targeted media impressions across the BlogHer Food Network Targeted media impressions across the BlogHer Network Targeted media impressions across the BlogHer Network be attached with your IO.