Fundraising strategy-1221670081241190-9

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Fundraising strategy-1221670081241190-9

  1. 1. Fundraising Strategy Actually making it!
  2. 2. Defining Strategy A Strategy is a long term plan of action designed to achieve a particular goal
  3. 3. Fundraising Strategy Fundraising Strategy is a long term plan of action designed to achieve a particular fundraising goal
  4. 4. Steps in Fundraising Strategy 1. 2. 3. 4. 5. Knowing the fundraising goal Who all can give? Broadly how can we reach them? Who will fundraise? What are the timelines?
  5. 5. 1. Knowing the fundraising goal Strengths Weakness • Experienced Outreach team • Lack of additional resources (INR 15,00,000) Opportunities Threats • 5,000 beneficiaries need coverage • Half the beneficiaries could die within next 5 years
  6. 6. 2. Who all can give? • Government- bilateral, central, state, local (INR 500,000) • Institutions- multilateral agencies, funding agencies, foundations, other NGOs, networks, clubs, corporations (INR 500,000) • Individuals- Major donors, Group of individuals, Small donors (INR 500,000)
  7. 7. 3.1 Broadly How Can We Reach Them? • Government & Institutional (INR 700,000) – – – – – – Search request for proposals Apply for grants Presentation & Project Visit Answer queries Implementation Reporting
  8. 8. 3.2 Broadly How Can We Reach Them? • Corporations- Sponsorship & Cause Related Marketing options (INR 300,000) • Individuals – – – – – Direct Mail (INR100,000) Telephone (INR100,000) Face to Face (INR100,000) Direct Response Advertising (INR 50,000) New Media (INR 50,000) & Events (INR 100,000)
  9. 9. 4. Who will fundraise? • • • • • • Trustees (INR 300,000) Top Management (INR 200,000) Programme Staff (INR 100,000) Fundraising Team (INR 500,000) Consultants (INR 300,000) Volunteers (INR 100,000)
  10. 10. 5. What are the timelines? • INR 15,00,000 by end of year 5 – – – – • • • • • INR 100,000 (Y1) INR 400,000 (Y2) INR 800,000 (Y3) INR 12,00,000 (Y4) Fundraising Core Group- first 2 months Fundraising team in place- first 6 months Institutional fundraising start - within first qtr Individual fundraising- Year 2 beginning Event- Mid term
  11. 11. Do we really need this paper? • • • • • Provides a long-term blue-print Provides a monitoring frame work Defines roles Involves all stake-holders A flexible plan that can be revisited
  12. 12. Fundraising Strategy Document Helps Write one soon!

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