Fundraising 130619104918-phpapp02

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Fundraising 130619104918-phpapp02

  1. 1. FUNDRAISING TheFamily This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. This work is protected by copyright and/or other applicable law. Any use of this work other than as authorized under this license or copyright law is prohibited. By exercising any rights to the work provided here, you accept and agree to be bound by the terms of this license. To the extent this license may be considered to be a contract, the licensor grants you the rights contained here in consideration of your acceptance of such terms and conditions.
  2. 2. WHY? • Fundraising is a catalyst • It’s a consequence of having traction, not an objective • It’s hard, very hard... • ... EVERYWHERE! Silicon Valley is not an exception FUNDRAISING
  3. 3. REASONS TO RAISE FUNDS THERE ARE ONLY 5 FUNDRAISING
  4. 4. TEAM exit with at least one FUNDRAISING
  5. 5. PRODUCT DUDE, THIS IS AWESOME FUNDRAISING
  6. 6. TECHNOLOGY Google nothing less FUNDRAISING
  7. 7. SOCIAL PROOF Do you know Justin? FUNDRAISING
  8. 8. TRACTION The king choice, Indisputable FUNDRAISING
  9. 9. IF (TEAM) THEN FUNDRAISE HIGH & ASAP FUNDRAISING
  10. 10. IF (PRODUCT OR TECHNO) THEN FUNDRAISE WHEN IT IS READY FUNDRAISING
  11. 11. Social proof is not a strategy it’s just an opportunity, if you get it - leverage it FUNDRAISING
  12. 12. But be realistic traction is still the king EASIER TO HAVE A GOOD TERM SHEET if you have traction FUNDRAISING
  13. 13. Yes! valuation... ...it’s a non-problem FUNDRAISING
  14. 14. valuation it’s a negotiation tool FUNDRAISING
  15. 15. the Term Sheet a pact with the devil (wake up! it’s technical) FUNDRAISING
  16. 16. valuation • Stock price x nbr of stock = valuation • Liquidation preference • Anti-dilution • Vesting (bad leaver / good leaver) • Employee Pool FUNDRAISING
  17. 17. control Special Rights Board Drag-along / Tag-along FUNDRAISING
  18. 18. other clauses • Dividends • Preconditions • Milestones • Information Rights (don’t be casual) • Preferred stock • Exclusivity FUNDRAISING
  19. 19. Les acteurs de l’investissement Angels Fonds Seed VC VC FUNDRAISING
  20. 20. negotiation tactics NEGOTIATE the unimportant stuff AND CONCEDE in order to get what’s really important FUNDRAISING
  21. 21. if YOU’re not desirable IT’S JUST A WASTE OF TIME! FUNDRAISING
  22. 22. your lawyer • ATTENTION! A bad lawyer is harmful • You are always going to pay the investors’ lawyers so MAX CAP • It’s like that, don’t even try to change this practice • What is a good lawyer? With Serge Vatine FUNDRAISING
  23. 23. You are Welcome to Join the Adventure hey@thefamily.co

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