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2010 Mirren Conference Zimmerman
 

2010 Mirren Conference Zimmerman

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As CMO of Zimmerman, Goldberg has played a leading role in guiding the agency through significant growth and diversification over the past decade. The agency has transformed itself from a regional ...

As CMO of Zimmerman, Goldberg has played a leading role in guiding the agency through significant growth and diversification over the past decade. The agency has transformed itself from a regional automotive agency to one of the largest retail agencies in the country. In fact, the agency has more than tripled itself to over $2.5 Billion in billings with offices throughout the country.

In his career, Goldberg has won 124 out of 134 pitch finals. In this session, he will share the new business core competencies that he's used to create an unfair fight in a pitch. Goldberg will discuss the power of specializing, the importance of knowing where you are not special, how to leverage the agency’s innate culture, along with sharing important tools should you find yourself up against Zimmerman anytime soon.

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    2010 Mirren Conference Zimmerman 2010 Mirren Conference Zimmerman Presentation Transcript

    • 1
    • 126-135 2
    • Prepare to fight brace for impact 3
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    • 2003 2004 2005 2006 2007 2008 2009 2010 5
    • ZNA DIVERSIFICATION RETAIL LEADERSHIP 6
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    • “If you’re up against Zimmerman for a retail client, they will eat you.” - Bob Weisner 8
    • How we make juice 9
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