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3. miri's smm crash course
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3. miri's smm crash course


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  • 1. 3. Miri’s SM Crash-Course
  • 2. So many ways to interact: Social Media Landscape 1. SMM basics
  • 3.
            • Increase website traffic
    • --> address the mass through Social Media
            • increase cooperation partners
            • increase affiliate partners
    • --> individual negotiations are necessary
    Our Main Social Media Goal 1. SMM basics
  • 4. Focus: Communicate, Inform, Advertise 1. SMM basics platforms
  • 5. Why do we use facebook as one of our main strategic platforms?
    • “ Facebook has achieved near total penetration of the college
    • market, with more than eight out of ten college students
    • registered. Older Americans are also flocking to the site.
    • It draws 250,000 new members every day…. In the end, social networking sites are wildly popular precisely because they disseminate information so effectively.” – The Nation
    2. SL Social Media Strategy
  • 6. Why do we use twitter as one of our main strategic platforms?
    • To extend the reach of your thought leadership – blog posts and other content
    • To promote your products and services directly to a target audience and communicate with potential clients
    • To connect and network with others in your industry and others who share your views
    • To get instant access to what’s being said, this minute, about Suitelife
    • To get a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest
    2. SL Social Media Strategy
  • 7. Social Media Marketing Strategy Matrix 1. SMM basics
  • 8. Developing SuiteLife’s Social Media Strategy
    • 8 strategic questions:
    • WHAT do people want to be informed about?
    • WHAT do people want to watch/ want to see?
    • WHAT do people want to talk about?
      • WHAT do people (other publishers) want to share? / What kind of content may get viral?
    • HOW do we get people to interact with SL?
    • HOW do we give people an added value?
    • HOW do we get people to subscribe (how do we track conversions?)
    • HOW do we get people to recommend SL?
    2. SL Social Media Strategy
  • 9. SL Brainstorming Doc Sheet
    • Please check Doc Sheet: “Site Content” Tab: “Brainstorming_Blog-Features” and contribute!
    2. SL Social Media Strategy
  • 10. SL Traffic Social Media Loop 2. SL Social Media Strategy
  • 11. Don't forget Social Media Monitoring If we listen to what others are saying about us, we can constantly improve our strategy and discover new ideas !   3. SM Monitoring
    • There are a lot of different tools to use, eg.:
      • Addict-o-matic
      • Twitter (advanced) Search
      • Other twitter search tools: OneRiot,Topsy, crowdeye
      • Google Alerts
      • Etc.