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2. Miri's off-page SEO Crash-Course
 

2. Miri's off-page SEO Crash-Course

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    2. Miri's off-page SEO Crash-Course 2. Miri's off-page SEO Crash-Course Presentation Transcript

    • Miri‘s off-page SEO and SMM Crash Course
    • Website quality factor: Page Rank
      • Measures website "quality“ and decides which website is ranked higher in case of competition
      • Page Rank-Scale: 1-10
      • (0 bad, 10 very good)
      • Factors which influence Page Rank:
        • How many other websites are linking to my site?
        • How high is their Page Rank?
        • To how many other Website do they link besides yours?
      1. Off Page SEO basics
    • What kind of links are relevant for SE?
      • Direct links (no links which come from an adserver)
      • If a site which links to another site is indexed by Google
      • If the link isn’t defined by “no follow attribute” (if you have duplicated content and you don’t want the SE to index this content, you define the Html attribute “no follow”)
      2. Off Page SEO : Links
    • Link-Analysis-Tools
      • Yahoo domain analysis :
        • linkdomain:domain.de  shows all entering links of one domain
        • link:http://domain.de  shows all entering links of one specific URL
      • Google Webmaster Tool
      2. Off Page SEO : Links
    • Analyze Link Quality
      • That’s good:
      • If the website contains a lot of links from e.g. other blogs or websites.
      • Important question: Does the other website rank to the same keywords we want to be optimized with?
      • Google has the answer: By just googling a specific keyword, you’ll find top-ranked websites which could boost your traffic, if they linked to you.
      • Not so good:
      • If a website just has a few links but a really high Page Rank (Probably the links were bought and aren’t permanently steady).
      2. Off Page SEO : Links
    • Link acquisition strategy
      • Linkbaiting: Produce good content and emphasize that this content is meant to be shared.
      • Social Media Optimization: Platforms like digg.com or delicious.com can bring a lot of traffic + backlinks.
      • Exchange links with website partner without any relevancy (very old fashioned, Google doesn’t like this very much)
      • Be aware of “bad neighborhood”: Websites with dubious , low quality content or more links than anything else, shouldn’t link to our website.
      2. Off Page SEO : Links
    • Link concentration should look natural
      • To really boost your website traffic you should have:
      • high traffic links e.g. from a university site or public site
      • Many links from relevant blogs/websites with less traffic (PR 1-4)
      • Keywords in Link text: Increases keyword ranking of landing page
      • Deeplinks: Try also to get links to under pages (not just front page)
      2. Off Page SEO : Links
    • SEO Tools
      • Off-Page SEO:
      • SEO Quake
      • SEO Firefox Plugin
      • Google Trends/Insight
      • Yahoo Site Explorer
      3. SEO Tools
    • Why should we additionally concentrate on SM (Social Media)?
      • It’s free
      • We can increase traffic
      • We get backlinks (good for Page Rank)
      • Google starts searching in social media content results e.g. in twitter live streams (good for SEO)
      • Brand Suitelife.es (positioning as an expert in a specific niche “Barcelona life Guide”)
      • Networking
      • Finding followers/ fans/ subscribers
      • Building a community
      4. SMM