Miris SEO Crash Course
<ul><li>Google is a text-based search engine </li></ul><ul><li>What is important to Google is content ! </li></ul><ul><li>...
Fundamental Terms SEO Basics
Fundamental Terms SEO Basics
Fundamental Terms SEO Basics
Where should I find my main keywords  on a website? On Page SEO
<ul><li>Each URL will be optimized for one Keyword/Keyword-Combination </li></ul><ul><li>It doesn’t matter if you write: <...
<head>:  Where to put my Keywords?  Title-Tag  (Very important!) 2. On Page SEO
<head>:  Where to put my Keywords?  Title-Tag  (Very important!) <ul><li>Is the  header of a site </li></ul><ul><li>Max. 6...
Where to put my Keywords?  Headlines <ul><li>H or Header tags work if you prioritise correctly along with good use of ALT ...
<head>:  Where to put my Keywords?  Meta-Description <ul><li>100 to 150 characters </li></ul><ul><li>Individual summary of...
<head>:  Where to put my Keywords?  ALT-Tag for Images <ul><li>Put descriptive ALT- tags on images </li></ul><ul><li>It de...
<ul><li>Search engines favor keywords and phrases appearing right at the top of the page (the top 25%) </li></ul><ul><li>A...
<ul><li>generally aim for at least 250-300 words per page </li></ul><ul><li>Keyword concentration of one article  4 -7  % ...
<ul><li>Support the text with images, videos or presentations </li></ul><ul><li>You can use: </li></ul><ul><ul><li>Picture...
Internal Linking <ul><li>Link new articles to old articles  </li></ul><ul><li>never use &quot;see here&quot; as link-text,...
Be honest to Google <ul><li>Don't duplicate content e.g. publish an article on  </li></ul><ul><ul><li>http://www.site.de/n...
Checklist on page SEO  2. On Page SEO
SEO Tools <ul><li>On-Page SEO: </li></ul><ul><li>Website Grader </li></ul><ul><li>Google Analytics </li></ul><ul><li>Googl...
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1. miri's on page seo crash-course

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1. miri's on page seo crash-course

  1. 1. Miris SEO Crash Course
  2. 2. <ul><li>Google is a text-based search engine </li></ul><ul><li>What is important to Google is content ! </li></ul><ul><li>Till today, Google understands pictures, videos or music just with the help of text descriptions </li></ul><ul><li>We want to make it easy and relevant for Google to read (scrawl) our website and rank it high </li></ul><ul><li>If people find what they are looking for on our website, Google will like our site as well </li></ul>What is SEO (Search Engine Optimization)? 1. SEO Basics
  3. 3. Fundamental Terms SEO Basics
  4. 4. Fundamental Terms SEO Basics
  5. 5. Fundamental Terms SEO Basics
  6. 6. Where should I find my main keywords on a website? On Page SEO
  7. 7. <ul><li>Each URL will be optimized for one Keyword/Keyword-Combination </li></ul><ul><li>It doesn’t matter if you write: </li></ul><ul><ul><li>http://news.de/Aktuelles/ B ritney- S pears- p regnant </li></ul></ul><ul><ul><li>http://news.de/aktuelles/ b ritney- s pears- p regnant </li></ul></ul><ul><ul><li>(people tend to click more on the first link) </li></ul></ul><ul><li>Use speaking URLs: </li></ul><ul><ul><li>Instead of: http://shoeshop.de/products/article45587383?session=hreuh4jh3hbbhw </li></ul></ul><ul><ul><li>Use: http://shoeshop.de/ Shoes / sale </li></ul></ul><ul><li>Use / and – instead of underlines_ in URL </li></ul>Clean Structure and URLs 2. On Page SEO
  8. 8. <head>: Where to put my Keywords? Title-Tag (Very important!) 2. On Page SEO
  9. 9. <head>: Where to put my Keywords? Title-Tag (Very important!) <ul><li>Is the header of a site </li></ul><ul><li>Max. 60 characters for title tag </li></ul><ul><li>e.g. Start Page : Barcelona Flats Apartments for Rent Long Term Real Estate | www.SuiteLife.es </li></ul><ul><li>e.g. Category Page : Barcelona Life Guide I www.SuiteLife.es </li></ul><ul><li>e.g. Article Page: How to find the best Barcelona clothes shops and hairdressers in Barcelona I www.SuiteLife.es </li></ul>2. On Page SEO
  10. 10. Where to put my Keywords? Headlines <ul><li>H or Header tags work if you prioritise correctly along with good use of ALT tags on your images </li></ul><ul><li>Use <h1> for post title e.g. </li></ul><ul><ul><li>“ How to find the best Barcelona clothes shops and hairdressers in Barcelona“ </li></ul></ul><ul><ul><li><h2> for Subtitle e.g. </li></ul></ul><ul><ul><li>“ Check out the best clothes shops in hot spot shopping areas in Barcelona” </li></ul></ul><ul><ul><ul><li><h3> … </li></ul></ul></ul>2. On Page SEO
  11. 11. <head>: Where to put my Keywords? Meta-Description <ul><li>100 to 150 characters </li></ul><ul><li>Individual summary of the page (a sales message, a teaser, a call to action…) </li></ul><ul><li>Should contain keywords </li></ul><ul><li>Important factor for the click rate </li></ul>2. On Page SEO snippet Meta-description or first few sentences of text
  12. 12. <head>: Where to put my Keywords? ALT-Tag for Images <ul><li>Put descriptive ALT- tags on images </li></ul><ul><li>It describes your image to search engines and when a user searches for a certain image this is a key determining factor for a match </li></ul><ul><li>More important for crawlers than Title-tag for Images </li></ul><ul><li>Internet Explorer  It appears by hovering over an image </li></ul><ul><li>Also important for blind and sight-impaired people </li></ul><ul><li>Title-Tag for Images </li></ul><ul><li>Title-Tag for images should provide additional information: Relevant, short, cachy and concise </li></ul><ul><li>FireFox and Opera  It appears by hovering over an image </li></ul>2. On Page SEO Include your main keywords in both of them but keep them different
  13. 13. <ul><li>Search engines favor keywords and phrases appearing right at the top of the page (the top 25%) </li></ul><ul><li>A definite statement that summarizes what is contained on that page </li></ul><ul><li>Rich in keywords and phrases, direct, clear and constantly calling the user to action </li></ul><ul><li>The first sentence/paragraph is of extraordinary importance to Google (try a long sentence with keywords) </li></ul><body>: How to write SEO-optimized 2. On Page SEO
  14. 14. <ul><li>generally aim for at least 250-300 words per page </li></ul><ul><li>Keyword concentration of one article 4 -7 % (for every one hundred words, you should mention your keyword four to seven times) </li></ul><ul><li>Use keyword synonyms, plural forms, word variations </li></ul><ul><li>Use keywords in bold or strong tags or underlined </li></ul><ul><li>End the article with a question, try to engage the reader </li></ul><ul><li>e.g. So what is your favorite bar in Barcelona? Any suggestions we haven’t mentioned yet? </li></ul><body>: How to write SEO-optimized 2. On Page SEO
  15. 15. <ul><li>Support the text with images, videos or presentations </li></ul><ul><li>You can use: </li></ul><ul><ul><li>Pictures owned by SuiteLife </li></ul></ul><ul><ul><li>Flickr pictures under “Creative Commons” license </li></ul></ul><ul><ul><li>Videos owned by Suitelife </li></ul></ul><ul><ul><li>Videos on Youtube.com, vimeo.com, …. </li></ul></ul><ul><ul><li>Presentations on Slideshare.net,…. </li></ul></ul><ul><li>Use keywords in image file names </li></ul><ul><li>Use keywords in image alt attributes </li></ul><body>: Images/Videos 2. On Page SEO
  16. 16. Internal Linking <ul><li>Link new articles to old articles </li></ul><ul><li>never use &quot;see here&quot; as link-text, use a description which the reader will find behind the link </li></ul><ul><li>You can also link via a picture (reader likes clicking on pictures) </li></ul><ul><li>Article proposals at the end of each article (we use a plugin which automates this) </li></ul><ul><li>Always check links (no broken links) !!! </li></ul>2. On Page SEO
  17. 17. Be honest to Google <ul><li>Don't duplicate content e.g. publish an article on </li></ul><ul><ul><li>http://www.site.de/nachrichten/article 573622 </li></ul></ul><ul><ul><li>and the same one on </li></ul></ul><ul><ul><li>http://www.site.de/nachrichten/article 573622/?view=print </li></ul></ul><ul><li>never change the URL of a published article! </li></ul><ul><li>Don't use e.g. white text on a white background </li></ul>2. On Page SEO
  18. 18. Checklist on page SEO 2. On Page SEO
  19. 19. SEO Tools <ul><li>On-Page SEO: </li></ul><ul><li>Website Grader </li></ul><ul><li>Google Analytics </li></ul><ul><li>Google Webmaster Tools </li></ul><ul><li>Keyword analysis: Google Keyword Tool </li></ul><ul><li>Off-Page SEO: </li></ul><ul><li>SEO Quake </li></ul><ul><li>SEO Firefox Plugin </li></ul><ul><li>Google Trends/Insight </li></ul><ul><li>Yahoo Site Explorer </li></ul>2. On Page SEO

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