Making your Marketing Matter - Creating a Marketing Plan

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Working in marketing without a comprehensive marketing plan equals driving a car without a license. A detailed marketing plan is - besides a marketing strategy - the second most important guiding document for marketing and business leaders alike. In a connected world with the importance to drive engagement on multiple digital channels as well as serving local customers and clients, marketing needs a roadmap.

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Making your Marketing Matter - Creating a Marketing Plan

  1. 1. Making  Your   Marke-ng  Ma.er   Crea-ng  a  Marke-ng  Plan  
  2. 2. Marketing  Plans  Matter  
  3. 3. Because  Of  This          
  4. 4. Creating  a  Marketing  Plan  
  5. 5. Key  Elements  of  a  Marketing  Plan   •  What  divisions/departments  need  marke-ng  support?   •  What  ini-a-ves  are  you  running  for  each  division/ department?   •  What  are  the  goals  for  each  ini-a-ve  or  campaign?   •  What  elements  are  included  in  each  ini-a-ve?   •  What  is  the  path?   •  What  are  the  measurements?   •  What  is  the  -meline?   •  Who  is  in  your  team?  
  6. 6. Goals  
  7. 7. Path  
  8. 8. Metrics  
  9. 9. Important  Elements  of  your   Plan  
  10. 10. An  Important  Part  of  your  Marketing  Plan:   The  Editorial  Calendar  
  11. 11. Or  Your  Blogging  Calendar  
  12. 12. Digital  Analytics  -­‐  Google  
  13. 13. Google  Analytics  –  TrafEic  Sources  
  14. 14. Social  Media  Analytics  
  15. 15. Facebook  metrics  
  16. 16. Best  Practices  
  17. 17. Design  Matters  -­‐  Landing  Page  Design    
  18. 18. Mailing  Design  
  19. 19. Mailing  Design  
  20. 20. Segmentation  
  21. 21. Mailing  to  Entire  Database  
  22. 22. Mailing  to  Segmented  Database  
  23. 23. Integration  
  24. 24. Marketing  Automation  
  25. 25. Intelligent  System  Integration  is  the  Key  to   Success   Website   CMS   Marke-ng   Automa-on   Social   PlaAorms   CRM  
  26. 26. You  made  it!           Kirsten  Furman  and  Miriam  Christof   miriam@justjumpmarke-ng.com   Twi.er:  @Mchristof   www.justjumpmarke-ng.com  

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