Your SlideShare is downloading. ×
0
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
An Always On Future Driving Display Proliferation - Brian Gally
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

An Always On Future Driving Display Proliferation - Brian Gally

683

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
683
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1Mirasol®DisplaysRedefined© 2013 Qualcomm MEMS Technologies, Inc. All rights reserved.
  • 2. 2QMT Confidential and ProprietaryAn Always On Future DrivingDisplay Industry HealthBrian Gally | Sr. Director Prod DevelopmentQualcomm MEMS Technologies, Inc.
  • 3. 3
  • 4. 4Growth, Accelerated.1 Billion2 Billion10 years 2.5 years3G/4G Global ActivationsActivationsWireless Intelligence, Jan 20132001/2002
  • 5. 5Immediate, Portable, ConnectedGoogle/Sperling Brands/Ipsos Multi-Screen Research, 8/121/3of daily media interactionsoccur on a smartphone4/5of all searches on smartphonesare spontaneous, compared to52% on PC1/2of smartphone owners usethem while watching TV
  • 6. 6App Development and Uptake Growth>30 Billion1.2 MillionMobile applications were downloaded in 201166 BillionMobile applications forecast to be downloaded in 2016(Juniper Research, Feb ’12)(Juniper Research, Feb ’12)Unique applications are available across major OS platforms** From Distimo.com, Appbrain.com, Windowsphoneaplist.com, Oct ’12)
  • 7. 7Barriers Our Model Has CreatedJ.D. Power and Associates 2012 U.S. Wireless Smartphone Customer Satisfaction Study“Battery performance is by far the leastsatisfying aspect of smartphone”
  • 8. 85 Year Trend of Mobile Data GrowthOne Carrier’s Wireless Data Traffic Over Last 5 Years+ 25,000% (AT&T, Dec ’12)From 2010 to 2020, Expected Growth(DoCoMo, Dec ’10)
  • 9. 9Expectation GapExpectations Over Time What Devices Can DeliverIncreased content demands:• App popularity and stickiness• Social content dependency• Demand to customize• Content curationGap DriversSupply shortage from tech and user side:• Technology limitations – battery• Users trained to consumer via active only• Apps develop to current models• Device portfolios nascentGap manifests as:• Hardware tradeoffs• Software tradeoffs• Content opportunity costs(consumer viewpoint)• Under-developed potentialecosystems• Under-monetized premiumcontent channels (potential)• Consumer behavior leftunfulfilled
  • 10. 10Consumers Are Ready for Always OnSource: Tomi T Ahonen Research, Feb ’11150Every 6.6 minutesTimes an average smartphone user looksat their smartphone each day
  • 11. 11Google NowHTC BlinkfeedWindows Live Tile Facebook HomeSmartphones are Coming Alive
  • 12. 12Our Path ForwardGlanceable Content is Here – Utilize ItNew Vision for Display Industry:Those who carve out the necessaryefficiencies to support this consumerexpectations for always on will WIN
  • 13. 13For more information on Qualcomm, visit us at:www.qualcomm.com/mirasol & www.qualcomm.com/blogQualcomm is a trademark of Qualcomm Incorporated,mirasol is a registered trademark of QualcommMEMS Technologies, Inc., both registered in the United States and other countries.Other products and brand names may be trademarks or registered trademarks of their respective ownersThank youFollow us on:© 2013 Qualcomm MEMS Technologies, Inc. All rights reserved.

×