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Digital Marketing

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presentation for communication class - University of Indonesia 2010

presentation for communication class - University of Indonesia 2010

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  • Land Rover is natural partner for this tough, spirited sport
  • Land Rover is natural partner for this tough, spirited sport
  • Land Rover is natural partner for this tough, spirited sport
  • Land Rover is natural partner for this tough, spirited sport

Digital Marketing Digital Marketing Presentation Transcript

  • Online Marketingand where the copywriter fits inprepared by Miranti Daniar copywriting class Universitas Indonesia 2010
  • What is Online Marketing?
    BEFORE WE GO
    TOO FAR..
  • BEFORE WE GO
    TOO FAR …..
  • Did You Know?
    34 millions internet user
    Internet user
    34 M
    Internet subscriber
    31 M
    25 M
    20 M
    16 M
    2,1
    1,8
    1,5
    1,1
    2008 - 2009
    2006
    2007
    2010 - march
    2005
    Data source : APJII, Google ad planner
  • Top 5 in the World
  • Social Media – Twitter on the rise
    5,1 millions unique visitor
    • Google.com/adplanner
  • Top Twitter countries
    Top cities by total tweet contributed
    • Sysomos 16 dec 2009
    • Indonesia internet users is growing rapidly
    • Lower cost of internet access
    • More consumers are online and the number keeps growing
    • Social media such as facebook & twitter is rising
    FISHING WHERE THE FISH ARE
  • Other reasons to go online..
    It’s always on 24/7
    It’s personal – one to one
    It’s dynamic
    It’s a web
    It’s a data mine
    Interactive – instant feedback
    Almost everyone is connected – web 2.0
    BEFORE WE GO
    TOO FAR..
  • What we need
    to understand
    in online world
  • It’s Dynamic
    Technology keep evolving. We need to stay updated.
    Foursquare?
    Augmented Reality??
    To be able to say something relevant & in the right way to the online consumers, we must know what’s happening among them and understand the “manner”
    in their community
    BEFORE WE GO
    TOO FAR..
  • BEFORE WE GO
    TOO FAR..
    Speak their language & be conversational
  • Web 2.0
  • BEFORE WE GO
    TOO FAR..
  • BEFORE WE GO
    TOO FAR..
  • BEFORE WE GO
    TOO FAR..
  • Audrey & Gamaliel
    BEFORE WE GO
    TOO FAR..
  • What can brand do about this?
    BEFORE WE GO
    TOO FAR..
    mystarbucksidea.com
  • BEFORE WE GO
    TOO FAR..
    Coca Cola Facebook (real) Fan Page
  • Online copywriting involves..
    Creating Content/Copy
    Creating/join the conversation
    User Generated Content
    • Share
    • Collaborate
    Making music, Wikipedia, etc
    • Opinion (The Wisdom of Crowds)
    Amazon review
    • Banner ad
    • Email
    • Search
    • Website
    • Viral
    • Other form of online marketing
    BEFORE WE GO
    TOO FAR..
    These can result in content specialists such as :
    • Social Media Content Specialist
    • Search marketing specialist
    • And so on
  • Banner Advertising
    Standard Flash Banner :
    BEFORE WE GO
    TOO FAR..
    http://www.chrisrawlinson.com/2009/06/pringle-possibly-the-best-banner-ad-in-the-world/
  • Banner Advertising
    Rich Media Banner – Video Banner
    BEFORE WE GO
    TOO FAR..
  • Banner Advertising
    Rich Media Banner – Expandable Game Banner
    BEFORE WE GO
    TOO FAR..
  • Banner Advertising
    Rich Media Banner – Expandable Banner
    BEFORE WE GO
    TOO FAR..
  • Email
    Tips to getting the most out of e-mail message
    FROM ADDRESS
    Provide clear and consistent "From" address. 1st criterion recipients use in deciding whether to open a message. Reference a URL the individual can easily recognize such as admin@companyname.com
    SUBJECT LINE
    Keep subject lines to 50 characters or less (have 12.5% higher open rate than longer subject lines)
    Use urgency to drive action – “Today Only - Save 20%”, generic subject lines are bland and
    ineffective, “November 2006 Newsletter”
    Beware of Spam words, special characters, all-caps e.g Free
    EMAIL COPY
    Place key information above-the-fold; below the fold will result in less clicks
    Keep the body of the message clear and concise; use no more than 5 sentences per paragraph
    Enable "Click to view as a web page" link; individual will be able to view message in a browser if
    graphics are rendering properly
    Message size including should not exceed 60K.
    Prioritize your content, using bullets, asterisks, graphics, size, color, and placement.
    Offer unsubscribe link or reply-to mechanism so recipients can opt-off of receiving communication
    BEFORE WE GO
    TOO FAR..
  • Email
    BEFORE WE GO
    TOO FAR..
  • Search
    BEFORE WE GO
    TOO FAR..
  • Website
    The single most important thing most Web sites can offer to their users is content that those users
    will find valuable.
    — The Elements of User Experience
    Jesse James Garrett
    BEFORE WE GO
    TOO FAR..
  • Website
    Understand the Website Objective :
    - Branding  time onsite, interactivity w/ web, activities
    • Generating leads & prospects  phone call, filling form
    • Online sales  sales, repeat sales
    • other objective
    Tips on writing copy for website :
    • Be personal
    • Use language that people understand
    • Grab visitors with headline & strong lead
    • Be scanable  bullets points
    • Keep it short
    Copywriter online is a content writer :
    Text, Blog, Audio, Pictures, Video, Flash, Games etc
    BEFORE WE GO
    TOO FAR..
  • WEBSITE & ONLINE
    CONTENT IS THE KING
  • WWF
    www.mybabytree.org
    BEFORE WE GO
    TOO FAR..
  • Donate A Meal
    http://www.donate-a-meal.com
    BEFORE WE GO
    TOO FAR..
  • Doritos – Hotel 626
    www.hotel626.com
    BEFORE WE GO
    TOO FAR..
  • Paso de los Toros (tonic water)
    Cut Out The Sweetness
    BEFORE WE GO
    TOO FAR..
  • Samsung ShakeDown
    http://www.samsungshakedown.com/demo/
    BEFORE WE GO
    TOO FAR..
  • Earth Hour
    BEFORE WE GO
    TOO FAR..
  • Monopoly City Street
    BEFORE WE GO
    TOO FAR..
  • French Connection :
    Chat Roulette
    BEFORE WE GO
    TOO FAR..
  • Childline
    BEFORE WE GO
    TOO FAR..
  • A box of life
    BEFORE WE GO
    TOO FAR..
  • SOCIAL MEDIA
  • Whopper Sacrifice
    BEFORE WE GO
    TOO FAR..
  • RirinDumin
    BEFORE WE GO
    TOO FAR..
  • Ispy Levi’s Twitter Campaign
    BEFORE WE GO
    TOO FAR..
  • Tweet Show
    BEFORE WE GO
    TOO FAR..
  • MOBILE IDEAS
  • VW Iphone Apps
    BEFORE WE GO
    TOO FAR..
  • Nokia Sign Post
    BEFORE WE GO
    TOO FAR..
  • GermanWings
    BEFORE WE GO
    TOO FAR..
  • BEYOND THAT..
  • www.islandreefjob.com
  • whysoserious.com
  • Your Task :
    Your online existence is your personal branding.
    Say it with you Blog!
    You may want to ask these questions :
    What will make my readers read my blog?
    What will make them stick around and leave some comments?
    It can be something you good at
    It can be a specific interest blog
    Or it can be something new
    Let your creativity flow 
    BEFORE WE GO
    TOO FAR..
  • Raditya Dika
    http://radityadika.com/
    BEFORE WE GO
    TOO FAR..
  • Diana Rika Sari
    http://dianarikasari.blogspot.com/
    BEFORE WE GO
    TOO FAR..
  • Bena Kribo
    www.benablog.com/
    BEFORE WE GO
    TOO FAR..
  • NdoroKakung
    http://ndorokakung.com//
    BEFORE WE GO
    TOO FAR..
  • EvitaNuh
    http://jellyjellybeans.blogspot.com/
    BEFORE WE GO
    TOO FAR..
  • Navinot
    http://www.navinot.com
    BEFORE WE GO
    TOO FAR..
  • WimarWitoelar
    http://www.perspektif.net/
    BEFORE WE GO
    TOO FAR..
  • Senova
    http://photos.sevenova.net/
    BEFORE WE GO
    TOO FAR..
  • Jie
    http://inijie.com/
    BEFORE WE GO
    TOO FAR..
  • BaleBengong
    http://www.balebengong.net//
    BEFORE WE GO
    TOO FAR..
  • Yours?
    Blog name?
    What is it all about?
    What’s the stickiness factor in your blog which make people will read,
    hang around and even come back for more?
    Tips :
    Write what you love
  • Upload :
    Namalengkap
    Screen cap blog
    URL blog
    Put Tags : Digital, GaleriKaryaKamu
    Paling lambatRabu 21 April 2010 jam 24:00
    Let your blog keep growing. By end of class we will see how it goes
    BEFORE WE GO
    TOO FAR..