Digital Marketing


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presentation for communication class - University of Indonesia 2010

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  • Land Rover is natural partner for this tough, spirited sport
  • Land Rover is natural partner for this tough, spirited sport
  • Land Rover is natural partner for this tough, spirited sport
  • Land Rover is natural partner for this tough, spirited sport
  • Digital Marketing

    1. 1. Online Marketingand where the copywriter fits inprepared by Miranti Daniar copywriting class Universitas Indonesia 2010<br />
    2. 2. What is Online Marketing?<br />BEFORE WE GO <br />TOO FAR..<br />
    3. 3.
    4. 4. BEFORE WE GO <br />TOO FAR …..<br />
    5. 5. Did You Know?<br />34 millions internet user<br />Internet user<br />34 M<br />Internet subscriber<br />31 M<br />25 M<br />20 M<br />16 M<br />2,1<br />1,8<br />1,5<br />1,1<br />2008 - 2009<br />2006<br />2007<br />2010 - march<br />2005<br />Data source : APJII, Google ad planner<br />
    6. 6. Top 5 in the World<br />
    7. 7. Social Media – Twitter on the rise <br />5,1 millions unique visitor<br /><ul><li></li></li></ul><li>Top Twitter countries<br />Top cities by total tweet contributed<br /><ul><li>Sysomos 16 dec 2009</li></li></ul><li><ul><li>Indonesia internet users is growing rapidly
    8. 8. Lower cost of internet access
    9. 9. More consumers are online and the number keeps growing
    10. 10. Social media such as facebook & twitter is rising</li></ul>FISHING WHERE THE FISH ARE<br />
    11. 11. Other reasons to go online..<br />It’s always on 24/7 <br />It’s personal – one to one<br />It’s dynamic<br />It’s a web<br />It’s a data mine <br />Interactive – instant feedback<br />Almost everyone is connected – web 2.0<br />BEFORE WE GO <br />TOO FAR..<br />
    12. 12. What we need <br />to understand <br />in online world<br />
    13. 13. It’s Dynamic<br />Technology keep evolving. We need to stay updated.<br />Foursquare?<br />Augmented Reality??<br />To be able to say something relevant & in the right way to the online consumers, we must know what’s happening among them and understand the “manner”<br />in their community<br />BEFORE WE GO <br />TOO FAR..<br />
    14. 14. BEFORE WE GO <br />TOO FAR..<br />Speak their language & be conversational<br />
    15. 15. Web 2.0<br />
    16. 16. BEFORE WE GO <br />TOO FAR..<br />
    17. 17. BEFORE WE GO <br />TOO FAR..<br />
    18. 18. BEFORE WE GO <br />TOO FAR..<br />
    19. 19. Audrey & Gamaliel<br />BEFORE WE GO <br />TOO FAR..<br />
    20. 20. What can brand do about this?<br />BEFORE WE GO <br />TOO FAR..<br /><br />
    21. 21. BEFORE WE GO <br />TOO FAR..<br />Coca Cola Facebook (real) Fan Page<br />
    22. 22. Online copywriting involves..<br />Creating Content/Copy<br />Creating/join the conversation<br />User Generated Content<br /><ul><li>Share
    23. 23. Collaborate</li></ul>Making music, Wikipedia, etc<br /><ul><li>Opinion (The Wisdom of Crowds)</li></ul>Amazon review<br /><ul><li>Banner ad
    24. 24. Email
    25. 25. Search
    26. 26. Website
    27. 27. Viral
    28. 28. Other form of online marketing</li></ul>BEFORE WE GO <br />TOO FAR..<br />These can result in content specialists such as :<br /><ul><li>Social Media Content Specialist
    29. 29. Search marketing specialist
    30. 30. And so on</li></li></ul><li>Banner Advertising<br />Standard Flash Banner : <br />BEFORE WE GO <br />TOO FAR..<br /><br />
    31. 31. Banner Advertising<br />Rich Media Banner – Video Banner<br />BEFORE WE GO <br />TOO FAR..<br />
    32. 32. Banner Advertising<br />Rich Media Banner – Expandable Game Banner<br />BEFORE WE GO <br />TOO FAR..<br />
    33. 33. Banner Advertising<br />Rich Media Banner – Expandable Banner<br />BEFORE WE GO <br />TOO FAR..<br />
    34. 34. Email <br />Tips to getting the most out of e-mail message <br />FROM ADDRESS<br />Provide clear and consistent "From" address. 1st criterion recipients use in deciding whether to open a message. Reference a URL the individual can easily recognize such as<br />SUBJECT LINE<br />Keep subject lines to 50 characters or less (have 12.5% higher open rate than longer subject lines)<br />Use urgency to drive action – “Today Only - Save 20%”, generic subject lines are bland and <br />ineffective, “November 2006 Newsletter” <br />Beware of Spam words, special characters, all-caps e.g Free<br />EMAIL COPY<br />Place key information above-the-fold; below the fold will result in less clicks<br />Keep the body of the message clear and concise; use no more than 5 sentences per paragraph<br />Enable "Click to view as a web page" link; individual will be able to view message in a browser if <br />graphics are rendering properly<br />Message size including should not exceed 60K.<br />Prioritize your content, using bullets, asterisks, graphics, size, color, and placement.<br />Offer unsubscribe link or reply-to mechanism so recipients can opt-off of receiving communication<br />BEFORE WE GO <br />TOO FAR..<br />
    35. 35. Email <br />BEFORE WE GO <br />TOO FAR..<br />
    36. 36. Search<br />BEFORE WE GO <br />TOO FAR..<br />
    37. 37. Website<br />The single most important thing most Web sites can offer to their users is content that those users<br />will find valuable.<br />— The Elements of User Experience<br />Jesse James Garrett<br />BEFORE WE GO <br />TOO FAR..<br />
    38. 38. Website<br />Understand the Website Objective :<br />- Branding  time onsite, interactivity w/ web, activities<br /><ul><li> Generating leads & prospects  phone call, filling form
    39. 39. Online sales  sales, repeat sales
    40. 40. other objective</li></ul>Tips on writing copy for website :<br /><ul><li> Be personal
    41. 41. Use language that people understand
    42. 42. Grab visitors with headline & strong lead
    43. 43. Be scanable  bullets points
    44. 44. Keep it short</li></ul>Copywriter online is a content writer :<br />Text, Blog, Audio, Pictures, Video, Flash, Games etc<br />BEFORE WE GO <br />TOO FAR..<br />
    45. 45. WEBSITE & ONLINE <br />CONTENT IS THE KING<br />
    46. 46. WWF <br /><br />BEFORE WE GO <br />TOO FAR..<br />
    47. 47. Donate A Meal<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    48. 48. Doritos – Hotel 626<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    49. 49. Paso de los Toros (tonic water)<br />Cut Out The Sweetness<br />BEFORE WE GO <br />TOO FAR..<br />
    50. 50. Samsung ShakeDown<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    51. 51. Earth Hour<br />BEFORE WE GO <br />TOO FAR..<br />
    52. 52. Monopoly City Street<br />BEFORE WE GO <br />TOO FAR..<br />
    53. 53. French Connection :<br />Chat Roulette<br />BEFORE WE GO <br />TOO FAR..<br />
    54. 54. Childline<br />BEFORE WE GO <br />TOO FAR..<br />
    55. 55. A box of life<br />BEFORE WE GO <br />TOO FAR..<br />
    56. 56. SOCIAL MEDIA<br />
    57. 57. Whopper Sacrifice<br />BEFORE WE GO <br />TOO FAR..<br />
    58. 58. RirinDumin<br />BEFORE WE GO <br />TOO FAR..<br />
    59. 59. Ispy Levi’s Twitter Campaign<br />BEFORE WE GO <br />TOO FAR..<br />
    60. 60. Tweet Show<br />BEFORE WE GO <br />TOO FAR..<br />
    61. 61. MOBILE IDEAS<br />
    62. 62. VW Iphone Apps<br />BEFORE WE GO <br />TOO FAR..<br />
    63. 63. Nokia Sign Post<br />BEFORE WE GO <br />TOO FAR..<br />
    64. 64. GermanWings<br />BEFORE WE GO <br />TOO FAR..<br />
    65. 65. BEYOND THAT..<br />
    66. 66.<br />
    67. 67.<br />
    68. 68. Your Task :<br />Your online existence is your personal branding.<br />Say it with you Blog!<br />You may want to ask these questions :<br />What will make my readers read my blog?<br />What will make them stick around and leave some comments?<br />It can be something you good at<br />It can be a specific interest blog<br />Or it can be something new<br />Let your creativity flow <br />BEFORE WE GO <br />TOO FAR..<br />
    69. 69. Raditya Dika<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    70. 70. Diana Rika Sari<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    71. 71. Bena Kribo<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    72. 72. NdoroKakung<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    73. 73. EvitaNuh<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    74. 74. Navinot<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    75. 75. WimarWitoelar<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    76. 76. Senova<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    77. 77. Jie<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    78. 78. BaleBengong<br /><br />BEFORE WE GO <br />TOO FAR..<br />
    79. 79. Yours?<br />Blog name?<br />What is it all about?<br />What’s the stickiness factor in your blog which make people will read,<br />hang around and even come back for more?<br />Tips :<br />Write what you love<br />
    80. 80. Upload :<br />Namalengkap<br />Screen cap blog <br />URL blog<br />Put Tags : Digital, GaleriKaryaKamu<br />Paling lambatRabu 21 April 2010 jam 24:00<br />Let your blog keep growing. By end of class we will see how it goes<br />BEFORE WE GO <br />TOO FAR..<br />