Social Media for the bewildered: An introduction for small businesses
Social Media for the bewildered: An introduction for small businesses Miranda Man Channel 4 DPT 2009 / 10
Channel 4's 4 Talent DPT Scheme 2009/10 Slides for my presentation at the graduation ceremony at Channel 4, Horseferry Road on 5th October 2010. THINK bigger!
Some recent statistics...... <ul><li>400 million members worldwide </li></ul><ul><li>600 000 new members a day </li></ul><ul><li>50% of users log in every day </li></ul><ul><li>24 million members in the UK </li></ul><ul><li>900 000 blog posts put up every day </li></ul><ul><li>126 million blogs on the internet </li></ul><ul><li>27.3 million tweets on Twitter a day </li></ul><ul><li>24 hours of video uploaded every minute onto YouTube </li></ul>July 2010 Miranda Man 2010
Take 2 similar events in 2 decades...... 1978: Portsmouth Football Club is in huge debt and relegated to the 4th Division. Fans club together to try to save their team. 2010: Portsmouth Football Club has entered administration and relegated to the Championship. Fans club together to try to save their team. Miranda Man 2010
How did this news reach the public? How could the fans spread the word to drum up support? Miranda Man 2010
1978: Welcome to the Evening News Don’t forget to join me tomorrow for the latest news. Miranda Man 2010 Southern News Disastrous news for Pompey Football Club. Relegation looms and thousands of pounds in debt…
Extra! Extra! Read all about it Local newspaper led a campaign to drum up support from fans. Miranda Man 2010 Crisis at Pompey Club face bankruptcy Chaos at Fratton Park SOS - Save Our Soccer!
Forward to 2010 Television, radio and newspapers still exist ... Miranda Man 2010
2010: Welcome to the 6 o’clock News Follow us on Twitter Miranda Man 2010 Today. Portsmouth Football Club became the first Premier League Team to go into administration. ...For the latest news…
Microblogging site, what’s happening now , instant news, tweets. Miranda Man 2010 Portsmouth Football Club docked 9 points. Relegation is inevitable. Pompey are nearly £120 million in debt. Interview with the Administrator tonight.
Viewers are part of a bigger conversation News spreads and reaches far quickly Miranda Man 2010 Portsmouth Football Club docked 9 points. Relegation is inevitable. @ Reply – respond to the message @ meridiantonight 9 points? You’re joking! About 2 hours ago via web in reply to meridiantonight Retweet – post the same message on your Twitter feed meridiantonight Portsmouth Football Club docked 9 points. Relegation is inevitable. Retweeted by you and 100+ others
Blogs - less transient than Twitter, online diary of reflections and thoughts… … and a way of starting conversations. “ 1. MJ Says: I am a Newcastle fan but I know the Portsmouth fans are true fans hope you get through it all true good people you guys deserve better get it back guys and do the Pompey thing play up proper folk !!!!!!!!!” “ 2 Thanks MJ. Fingers crossed…..” Miranda Man 2010
Groups, Support from fans, Community, Sharing Miranda Man 2010 5437 people this
Snapshot in time, gauge current opinion Miranda Man 2010 Pompey are through to the FA Cup Final!! 5.45pm April 11th 2010 What’s the score Harry?!! 6.00pm April 11th 2010
Traditional Media: a one way form of communication One way experience Difficult to interact or respond quick ly Miranda Man 2010
<ul><li>Social Media - 2 way form of communication </li></ul><ul><li>Conversation with and amongst your audience </li></ul><ul><li>Timely – find out as news unfolds </li></ul><ul><li>What is current opinion </li></ul><ul><li>Far reaching - builds communities and networks </li></ul><ul><li>News travels quickly </li></ul> Miranda Man 2010
A Dance School A Restaurant Create an account in minutes! Miranda Man 2010 Small businesses can apply the same principles, using freely available social media
Groups and Pages : Online community, Share latest news, Engage with your customers, Conversations Miranda Man 2010
Most up to date news, Spread the word! Beginners’ Class cancelled tonight. Just 5 tickets left for the Tango Show!!! Wow! Great vibe at the Food Festival. Not to be missed! #KampanRestaurant Daily special: Fresh Lobster! #Hashtags: Groups and categorises tweets # # Miranda Man 2010
Online photo albums Share videos Share photos, invite Comments Upload videos, Showcase Miranda Man 2010
Create a Blog ... Staging a Tango Show Follow a journey, reflections, thoughts… … A food tour <ul><li>Engage your customers </li></ul><ul><li>The personal touch </li></ul> Miranda Man 2010
This is just the beginning - explore more! Social networking Social bookmarking e.g: StumbleUpon, delicious, Reddit: Share favourite websites, links. RSS news feeds - get the latest news, blog entries etc. A few examples: Miranda Man 2010
Miranda Man 2010 Thank you for joining us and good night!