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Management Supplementary Lecture 2 by Minura Jinadasa)

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Transcript of "Management Supplementary Lecture 2 by Minura Jinadasa)"

  1. 1. IS 1005 - INTRODUCTION TO MANAGEMENT Supplementary Lecture 2
  2. 2. WHY DO WE HAVE AN ORGANIZATION (NOT FOR PROFIT /FOR PROFIT) ? (MAY USE THIS IN PREPARING PROJECT REPORT) Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
  3. 3. EFFICIENCY AND EFFECTIVENESS (AN AREA THAT GAVE RISE TO QUESTIONS)  Efficiency is the ability to minimize the use of resources in achieving organizational objectives.  Doing Things Right..  Effectiveness is the ability to determine the appropriate objectives.  Doing the Right Thing.. Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
  4. 4. THE ANSOFF MATRIX What is it?  A strategic management tool developed to represent alternative corporate growth strategies (different options).  Focusses on the firm's present and potential products and markets (customers).  By considering ways to grow via existing products and new products, and in existing markets and new markets, there are four possible product-market combinations. Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
  5. 5. THE ANSOFF MATRIX Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
  6. 6. WHAT IS A MARKET?  The simplest way to define a market is to think of it as “consisting of all the people or organizations that may have an interest in purchasing a company’s products or services.” In other words, a market comprises all customers who have needs that may be fulfilled by an organization’s offerings.  The first factor is that markets consist of customers who are qualified to make a purchase. Qualified customers are defined as those who:  Seek a solution to a need  Are eligible to make a purchase  Possess the financial ability to make the purchase  Have the authority to make the decision Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
  7. 7. ANSOFF MATRIX – GROWTH STRATEGIES Four different growth strategies provided by the Ansoff Matrix:  Market Penetration - the firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share. (Sell more of the same products or services to the same types of customer)  Market Development - the firm seeks growth by targeting its existing products to new market segments. (Sell the same products or services to new types of customer)  Product Development - the firms develops new products targeted to its existing market segments. (Sell new products or services to the same types of customer )  Diversification - the firm grows by diversifying into new businesses by developing new products for new markets (Sell new products or services to new types of customer) Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
  8. 8. ANSOFF MATRIX – GROWTH STRATEGY EVALUATION  Market penetration  the least risky since it leverages many of the firm's existing resources and capabilities.  In a growing market, simply maintaining market share will result in growth, and there may exist opportunities to increase market share if competitors reach capacity limits.  However, market penetration has limits, and once the market approaches saturation another strategy must be pursued if the firm is to continue to grow.  Market development  include the pursuit of additional market segments or geographical regions.  The development of new markets for the product may be a good strategy if the firm's core competences are related more to the specific product than to its experience with a specific market segment.  Because the firm is expanding into a new market, a market development strategy typically has more risk than a market penetration strategy. Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
  9. 9. ANSOFF MATRIX – GROWTH STRATEGY EVALUATION  Product development  May be appropriate if the firm's strengths are related to its specific customers rather than to the specific product itself.  In this situation, it can leverage its strengths by developing a new product targeted to its existing customers.  Similar to the case of new market development, new product development carries more risk than simply attempting to increase market share.  Diversification  The most risky of the four growth strategies since it requires both product and market development and may be outside the core competencies of the firm.  However, diversification may be a reasonable choice if the high risk is compensated by the chance of a high rate of return.  Other advantages of diversification include the potential to gain a foothold in an attractive industry and the reduction of overall business portfolio risk. Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
  10. 10. PROJECT REPORT – A SIMPLE PERSPECTIVE  Mission and Vision of the company (what it does and where it wants to reach at specific time)  Background of the company (includes among others; its size with relation to number of employees, its divisions, products services, any specialties they might want to mention about it)  Internal Appraisal of it (SWOT would be one framework, may also give an explanation if necessary)  External Environmental analysis (In addition to PESTEL & Five Force Analysis, this may include an explanation)  Identify the strategy of the organization; they disclose it, or it may be possible to identify by observation & questioning.  Evaluate the strategy and present your own strategy/ modifications to existing strategy of company. (Suggestions for improvement etc) Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
  11. 11. DISCUSSION OF SCENARIO BASED QUESTIONS OF PAST PAPERS Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
  12. 12. Tuesday, July 16, 2013IS 1005 - Supplementary Lecture 2
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