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Title: "Mining For Gold In Your Email House List"
Email marketing is still the workhorse of modern B2B demand gen. But can you find the gold in your house list before time runs out?
On one hand, you’ve got to move fast, since contacts degrade at a rate of 30% per year. On the other hand, if you mail too aggressively, contacts will tune-out and opt-out. You only get limited at-bats, so make each one count!
In this webinar, we’ll learn the secrets from Jeanne Hopkins, CMO of SmartBear Software, author of mobile marketing book Go Mobile, and Mintigo customer. She’ll explain:
SmartBear’s proven strategy for nurturing over 1 million leads
How to segment a contact database quickly
How SmartBear uses analytics to increase response rate
If you’re investing in a marketing automation solution like Eloqua, HubSpot, or Marketo, you need to know how to use it right. Mintigo is proud to host this special presentation by an accomplished industry insider.
About The Guest Speaker:
Jeanne Hopkins, Chief Marketing Officer at SmartBear Software
Prior to her role as CMO at SmartBear, Jeanne was vice president of marketing at HubSpot, a marketing software leader and pioneer in inbound marketing. Her leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. Hopkins previously was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and senior marketing director at Symmetricon.
Jeanne, a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, is coauthor of the book Go Mobile, a step-by-step introductory look at starting mobile marketing efforts that has been the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011.