The MintTwist Method of a User-Centric Website InterfacePresentation Transcript
Designing a user-centric website interface The MintTwist Method
Understand How a User Interacts With Websites
Users do not read, they scan the page
Users will not use a website in a linear way
Users will take the first route they come across to achieve their goal, make sure there is more than one way to a destination.
Always make the user aware of where they are
Never present the user with the end of the road
Relate the Look and Feel Establish a consistent look and feel that is in-keeping with the client’s brand as well as appealing to the target audience.Examples:
Corporate; serious, informative, Authorative
Trendy; fashionable, edgy, innovative
Fun; bright, eye-catching, bold, confident
Elegant; decorative, toned palette, uncluttered
Communication With Clients is Important Talk to the client to get an idea of what their expectations are and if they have a particular taste in website design.
Get the client to provide some example websites that they favour
Compare these sites against the requirements defined in the planning process.
Discuss any concerns you may have, particularly if you feel the example sites available does not fit with agreed requirements.
Suggest solutions or alternatives. If the client is still unconvinced, work to the client’s expectations whilst gently explaining that it would not be your recommendation.
Logo / Branding: Should always be established at top of the page, usually top left. Logo to link to homepage as good practice. Breadcrumbs: Always let a user know where they are. Provide links back up to the homepage. Use good quality imagery that is content relevant : Rich imagery will be the first thing a user is drawn to and can speak 1000 words. Provide a search facility where possible: quick easy access to data. Promote relative content and provide cross links: Never lead a user to a dead end, always give them new content and entice them with promotions. Provide different ways to get to the same content: Enriches the user’s experience, also helps to cover all browsing styles. Directory Links: Gives the user a good overview of the website, provides quick links and is great for SEO!