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HOWTOCREATEAUSER-CENTRICWEBSITE
THEIMPORTANCEOF PLANNING
By understanding the website’s objectives, you will create a better
experience for users, i.e. ne...
RELATELOOKANDFEEL
ESTABLISH A CONSISTENT LOOK AND FEEL THAT IS IN-KEEPING WITH THE
CLIENT’S BRAND AS WELL AS APPEALING TO ...
COMMUNICATION
WHAT DO YOU EXPECT FROM THE WEBSITE DESIGN? CLEARLY COMMUNICATING
THIS TO AN AGENCY IS CRUCIAL:
• Select exa...
KEYELEMENTS
LOGO/BRANDING
BREADCRUMBS
EASY TO SEARCH
MORE THAN ONE WAY TO NAVIGATE
RELATIVE CONTENT
HIGH-QUALITY IMAGERY
WANTMORE?
SO, YOU WANT A WEBSITE? A GUIDE TO PLANNING, BUILDING AND TESTING
PART 1: HTTP://BIT.LY/PTIPXY
PART 2: HTTP://BI...
FULL-SERVICEDIGITALAGENCY
BASEDINLONDONANDTHEGCC
OVER25FULL-TIMESTAFF
ABOUT US
MINTTWIST.COM
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How to Create a User-Centric Website

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Our top tips on how to create a website that works best for your users.

Published in: Marketing, Technology, Design
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Transcript of "How to Create a User-Centric Website"

  1. 1. HOWTOCREATEAUSER-CENTRICWEBSITE
  2. 2. THEIMPORTANCEOF PLANNING By understanding the website’s objectives, you will create a better experience for users, i.e. new and existing customers. Defining long and short-term goals keeps your website focused in the right areas. Control website cost and build time – release over time to complete quickly and within budget.
  3. 3. RELATELOOKANDFEEL ESTABLISH A CONSISTENT LOOK AND FEEL THAT IS IN-KEEPING WITH THE CLIENT’S BRAND AS WELL AS APPEALING TO THE TARGET AUDIENCE: • Corporate: serious, informative, authoritative • Trendy: fashionable, edgy, innovative • Fun: bright, eye-catching, confident • Elegant: decorative, toned palette, uncluttered Image credit: http://www.ikea.com/gb/en/catalog/products/40213759/
  4. 4. COMMUNICATION WHAT DO YOU EXPECT FROM THE WEBSITE DESIGN? CLEARLY COMMUNICATING THIS TO AN AGENCY IS CRUCIAL: • Select examples of websites that represent what you want • Compare these against your requirements – would it actually work? Review your examples if not. • Discuss any design concerns as early as possible • Be as objective as possible – your user is more important than your personal tastes
  5. 5. KEYELEMENTS LOGO/BRANDING BREADCRUMBS EASY TO SEARCH MORE THAN ONE WAY TO NAVIGATE RELATIVE CONTENT HIGH-QUALITY IMAGERY
  6. 6. WANTMORE? SO, YOU WANT A WEBSITE? A GUIDE TO PLANNING, BUILDING AND TESTING PART 1: HTTP://BIT.LY/PTIPXY PART 2: HTTP://BIT.LY/1E5A1BK PART 3: HTTP://BIT.LY/1E5A1BK FRIGHTFUL CONTENT: HOW TO SCARE AWAY YOUR AUDIENCE HTTP://BIT.LY/1HXCRND 5 WEB DESIGN MISTAKES THAT COULD BE HARMING YOUR WEBSITE’S CONVERSION RATE HTTP://BIT.LY/1JO53NE
  7. 7. FULL-SERVICEDIGITALAGENCY BASEDINLONDONANDTHEGCC OVER25FULL-TIMESTAFF ABOUT US
  8. 8. MINTTWIST.COM
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