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Overcoming multi-channel engagement challenges

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Digital strategies are often left to work in isolation rather than with other marketing activities. We look at the key challenges companies face and how to overcome them.

Digital strategies are often left to work in isolation rather than with other marketing activities. We look at the key challenges companies face and how to overcome them.

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Transcript

  • 1. OVERCOMINGMULTI-CHANNEL ENGAGEMENTCHALLENGES
  • 2. WHYIS MULTI-CHANNEL MARKETINGIMPORTANTNOW? It’s expected Mobile has disrupted channels Social and mobile have changed the way we communicate Traditional channels still work but must play nicely with digital
  • 3. MULTI-CHANNELCHALLENGES The sheer number of them – TV, social, mobile, print, advertising Effectively measuring them Lack of in-house skills
  • 4. HOWTOMEET THEM Ask your customers – their feedback is the most important Don’t be afraid to experiment and lose a little bit of money Don’t ignore mobile –put a strategy in place
  • 5. 1. CUTTHROUGHTHE NOISE Be in the right place at the right time so your message resonates. Context is key. Be targeted – no spray and pray. Image from: http://pixabay.com/en/axe-equipment-fire-fire-fighting-157766/
  • 6. 2. HAVETHERIGHTDATA A good CRM will make data management easier and allow you to manipulate it. Data should be: • Accurate • Current • Detailed 10010 00100 01011 10001 01010 00011
  • 7. 3. RESOURCING You will never have enough people. Don’t be a jack of all trades and a master of none – you will achieve little. Allocate resource and allow it to be focused on the task. Don’t distract it! Image from: http://commons.wikimedia.org/wiki/File:Man-and-woman-icon.svg
  • 8. MAKINGITWORK Plan! “Fail to plan, plan to fail” Get data in order Review regularly Get external help if you cannot manage it all WANTMORE?READTHEFULLARTICLE:HTTP://BIT.LY/1DWIJDU
  • 9. FULL-SERVICEDIGITALAGENCY BASEDINLONDONANDTHEGCC OVER25FULL-TIMESTAFF ABOUT US
  • 10. MINTTWIST.COM