Guest Blogging: Alive and Kicking

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This presentation addresses the benefits of guest blogging and how we can approach it to others.

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Guest Blogging: Alive and Kicking

  1. 1. GUESTBLOGGING:ALIVEANDKICKING
  2. 2. • • “It’s just gotten too spammy.” – Matt Cutts , Google’s Head of Webspam • Most guest blogging is low quality; therefore, not good for users • Many people use it for link building WHY IS GUEST BLOGGING VIEWED NEGATIVELY?
  3. 3. WHY SHOULD WE GIVE GUEST BLOGGING ANOTHER TRY? • Establishes you as an expert • Builds brand reputation • Builds an influencer network/community and extends your reach
  4. 4. WHAT METRICS CAN YOU MEASURE WHEN GUEST BLOGGING? • Referrals from site • Event goals from these referrals • Number of comments the post received • If number of followers increases due to post • Article ranking for subject-related keywords • Referral and direct traffic increases when article was posted
  5. 5. HOW SHOULD YOU APPROACH GUEST BLOGGING? • Avoid using a generic template • Make Clear: o Why you’re approaching them o Why the post would interest their audience o That you are not looking for links o How you would promote the post to your audience WANTMORE?READTHEFULLARTICLE:HTTP://BIT.LY/1I4JESR
  6. 6. FULL-SERVICEDIGITALAGENCY BASEDINLONDONANDTHEGCC OVER25FULL-TIMESTAFF ABOUT US
  7. 7. MINTTWIST.COM

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