Can social media predict the future?

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Social media can be used as a viable data set to make predictions. We successfully predicted 4/5 Oscar winners this year using social media. How could you use it for your business?

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Can social media predict the future?

  1. 1. CANSOCIALMEDIAPREDICTTHEFUTURE?
  2. 2. SOCIALMEDIAHASCHANGEDHOW WE COMMUNICATE
  3. 3. IF FACEBOOKWEREA COUNTRYITWOULD BE THETHIRD LARGEST,I.E.CHINA
  4. 4. 72% OF INTERNET USAGE IS SPENT ON SOCIAL MEDIA (AND CAT VIDEOS).
  5. 5. 47%of Facebook users say Facebook is their main influencer of purchases
  6. 6. SMARTPHONES HAVE DRIVEN GROWTH
  7. 7. OFPEOPLEINTHE UKUSEAMOBILE DEVISEWHILE VIEWINGTV 54%
  8. 8. LAST YEAR TWITTER LAUNCHED TV AD TARGETING THAT COMBINED ADS ON TWITTER WITH TRADITIONAL TV ADS TO DRIVE ENGAGEMENT AND PURCHASER INTENT.
  9. 9. CAN THIS POWER BE USED FOR GOOD AND EVIL? TO PREDICT THE FUTURE?
  10. 10. CASESTUDY– OSCARS2014 We predicted 4/5 winners using social media
  11. 11. WE PREDICTEDTHE WOLF OF WALLSTREETWOULDWIN BESTPICTURE ITDIDN’T.
  12. 12. WE COMBINEDSOCIALMETRICSWITH PASTAWARDSPERFORMANCE
  13. 13. DIFFICULTIES Not all nominees had social media accounts Voting is not public Film industry relies on traditional marketing
  14. 14. (FILM STUDIOS COULD DO BETTER. SOME HAVE. SEE OUR CASE STUDY ON THE HUNGER GAMES.)
  15. 15. WHATDOESTHIS MEANFOR BUSINESS? If you are running publically voted for competitions, be aware of social media’s impact. Social media will become a key data set for predictions. Don’t ignore it!
  16. 16. HOWCOULDIT BE APPLIEDIN THE FUTURE?
  17. 17. ELECTIONS? BOXOFFICETAKINGSANDRATINGS? TVRATINGS?
  18. 18. WANTMORE? READTHEFULLARTICLE-HTTP://BIT.LY/1FLHSXK PREDICTINGTHEWINNEROFEUROVISION2013 WITHSOCIALMEDIA-HTTP://BIT.LY/1L7NPRQ PREDICTINGTHEWINNEROFXFACTOR2013 WITHSOCIALMEDIA-HTTP://BIT.LY/RROI6H
  19. 19. FULL-SERVICEDIGITALAGENCY BASEDINLONDONANDTHEGCC OVER25FULL-TIMESTAFF ABOUT US
  20. 20. MINTTWIST.COM

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