5 ways B2B can use Pinterest
 

5 ways B2B can use Pinterest

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Image-based social networks such as Pinterest may not immediately seem like they can be beneficial to B2B companies selling services. However, with a bit of thought and work Pinterest can work well ...

Image-based social networks such as Pinterest may not immediately seem like they can be beneficial to B2B companies selling services. However, with a bit of thought and work Pinterest can work well for B2B for recruitment and CSR.

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5 ways B2B can use Pinterest 5 ways B2B can use Pinterest Presentation Transcript

  • FIVE WAYS B2B CAN USE PINTEREST
  • WHY PINTEREST? Fastest growing social network Rapidly expanding internationally Excellent for driving traffic to sites and generating sales New functionality that promotes articles and non-image content better BUT Challenging for B2B companies
  • B2B ADVANTAGES Drives more referral traffic that Google+, LinkedIn and YouTube combined Can create a positive brand experience Be attractive to potential employees View slide
  • 5 WAYS View slide
  • 1. EXPANDED ARTICLE PINS New article pins show the headline, author, short description of the article and an excellent call to action (“Read this on…”). Gives more importance to content and encourages clicking through. More information on their site.
  • 2. PROMOTED PINS Currently testing and will work in a similar way to other social networks. Reach a wider audience so you win more followers and more traffic.
  • 3. YOUR KNOWLEDGE SOCIAL MEDIA IS PEER-TO-PEER AND ONLY REALLY SUCCESSFUL WHEN PEOPLE SHARE. Find boards to follow and pin their content. Comment on pins. Remember to pin your articles and content!
  • 4. VALUES AND CSR Boards can reflect what matters to your company. Create a compelling board that demonstrates your CSR work and company values. Visuals convey meaning in a different way and give prospective employees a good idea of how you uphold values.
  • 5. WORK CULTURE Show a human side to your company. Use informal shots and ask for contributions. Let your company’s personality come through. This can be more powerful than words. WANT MORE? READ THE FULL ARTICLE: HTTP://BIT.LY/18PMIHH
  • ABOUT US FULL-SERVICE DIGITAL AGENCY BASED IN LONDON AND THE GCC OVER 25 FULL-TIME STAFF
  • MINTTWIST.COM