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Recruiting Innovation Minnesota Recruiters
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Recruiting Innovation Minnesota Recruiters

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  • 1. INNOVATION FOR DIGITAL TALENT ACQUISITION: From the Lab to Real Solutions KANE COCHRAN @KaneC OCT 5, 2012Wednesday, October 3, 12
  • 2. WHAT WE’RE COVERING Personalized Candidate Experience Facebook Innovation Live Twitter FAQ Mobile InnovationWednesday, October 3, 12
  • 3. usually we talk about the tools and how they fit into the overall strategy There has to be a strtegyWednesday, October 3, 12
  • 4. Personalized Experience: #AIWednesday, October 3, 12
  • 5. 900M+ facebook users 166M linkedn users 500M twitter users Personalized Experience: #sjmWednesday, October 3, 12
  • 6. Personalized Experience: #sjmWednesday, October 3, 12
  • 7. Personalized Experience: #sjmWednesday, October 3, 12
  • 8. Personalized Experience: #sjmWednesday, October 3, 12
  • 9. social profile data plus behavioral data plus interaction data plus machine learning Where we’re taking personalizationWednesday, October 3, 12
  • 10. PROBLEM TO SOLVE create a more personalized experience on CWS Personalized Experience: #sjmWednesday, October 3, 12
  • 11. WHAT WE WANTED TO DO 1) Allow job seekers to login w/ their LinkedIn or Facebook profile 2) Personalize their experience 3) Tap into their network & make it easy to send job recommendations Personalized Experience: #sjmWednesday, October 3, 12
  • 12. live demo Personalized Experience: #sjmWednesday, October 3, 12
  • 13. Original Idea Leverage social Starter Idea Advanced Idea profile data to Make it easier to make relevant and Create a career fill out forms & automatic job website experience new profile info recommendations that tailors itself by auto-filling to each user’s & referrals with social data interests, profiles, and interactions on the site Personalized Experience: TakeawaysWednesday, October 3, 12
  • 14. Facebook Innovation: #fbappsWednesday, October 3, 12
  • 15. PROBLEM TO SOLVE SLIDE give Facebook users what they want when they want it Facebook Innovation: #fbappsWednesday, October 3, 12
  • 16. WHAT WE WANTED TO DO 1) Give Facebook users what they want 2) Build a content-rich mini CWS on FB 3) Play intelligently in the stream 4) Most importantly: Leverage social data! Facebook Innovation: #fbappsWednesday, October 3, 12
  • 17. INSTREAM JOBS FACEBOOK APP live demo Facebook Innovation: #fbappsWednesday, October 3, 12
  • 18. Original Idea Leverage social Adva nced Starter Idea data and take Idea Play in th Make sure custom tabs levera e str ge so eam, candidates can beyond splashy desig cial d n spl ata, search jobs on marketing and ... pages ashy your FB Careers that play in the stream intera prom ction ote Page without fost and er a having to leave comm real unity Facebook Facebook Innovation: TakeawaysWednesday, October 3, 12
  • 19. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  • 20. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  • 21. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  • 22. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  • 23. PROBLEM TO SOLVE SLIDE giving job seekers unique access to the info they need/want about your organization Live FAQ Pages: #SocialQsWednesday, October 3, 12
  • 24. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  • 25. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  • 26. WHAT WE WANTED TO DO 1) Refresh company FAQ pages by injecting them with dynamic, community-driven info via Twitter Live FAQ Pages: #SocialQsWednesday, October 3, 12
  • 27. live demo Live FAQ Pages: #SocialQsWednesday, October 3, 12
  • 28. Original Idea Adva Leverage Twitter nced Sta rte r Idea Idea for Live FAQ and Unles s you to int want Twitter bring the erview L everage fire a , hire , conversation to nd co for L ive Q&A all yo nduct your CWS... live. ur bu on Tw sines itter, s with stick the O Idea rigina for n l ow Live FAQ Pages: #SocialQsWednesday, October 3, 12
  • 29. Mobile Innovation: #mobilsocialWednesday, October 3, 12
  • 30. Mobile LandscapeWednesday, October 3, 12
  • 31. Full mobile career siteWednesday, October 3, 12
  • 32. Responsive Design: A quick thoughtWednesday, October 3, 12
  • 33. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  • 34. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  • 35. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  • 36. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  • 37. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  • 38. PROBLEM TO SOLVE #1 addressing the biggest complaints about mobile web experience: speed and size. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  • 39. WHAT WE WANTED TO DO 1) Speed up access to content by personalizing the mobile experience Mobile Innovation: #mobilesocialWednesday, October 3, 12
  • 40. MOBILE live demo Mobile Innovation: #mobilesocialWednesday, October 3, 12
  • 41. PROBLEM TO SOLVE #2 if we build an app, what kind of app would we build Mobile Innovation: #mobilesocialWednesday, October 3, 12
  • 42. so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureWednesday, October 3, 12
  • 43. Mobile Apps: Augmented RealityWednesday, October 3, 12
  • 44. Mobile Apps: Augmented RealityWednesday, October 3, 12
  • 45. Mobile Apps: Augmented RealityWednesday, October 3, 12
  • 46. Wednesday, October 3, 12
  • 47. Mobile Apps: OnboardingWednesday, October 3, 12
  • 48. Wednesday, October 3, 12
  • 49. PROBLEM TO SOLVE #3 stand out from the crowd by creating unique search experiences on mobile devices Mobile Innovation: #mobileARWednesday, October 3, 12
  • 50. Mobile Innovation: #mobileARWednesday, October 3, 12
  • 51. Mobile Innovation: Image RecognitionWednesday, October 3, 12
  • 52. WHAT WE WANTED TO DO 1) Engage the mobile and tech savvy job seeker by creating a unique search experience for smartphone users Mobile Innovation: #mobileARWednesday, October 3, 12
  • 53. MOBILE AUGMENTED REALITY JOB SEARCH live demo Mobile Innovation: #mobileARWednesday, October 3, 12
  • 54. VISUAL JOB SEARCH prototype Mobile Innovation: Visual Job SearchWednesday, October 3, 12
  • 55. DIGITAL PRODUCTS TRUE 3D VISUAL SEARCH MARKETING EXPERIENCE DESIGN Mobile Innovation: Visual SearchWednesday, October 3, 12
  • 56. Original Idea Give mobile users Adva nced Sta rte r Idea access to great Idea Creat e a to et the content and talent tal G lifecy tion of create unique cle founda applic ation your mobile mobile search trans that form recru itment experiences at eve s its elf tup by ry st stra tegy se the e age o f mobile mploy laun ching a lifecy ee cle w ebsite career Mobile Innovation: #mobileARWednesday, October 3, 12
  • 57. Continued Q&AWednesday, October 3, 12
  • 58. KANE COCHRAN VP, PRODUCT MANAGEMENT & INNOVATION http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com Thank YouWednesday, October 3, 12