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INNOVATION FOR   DIGITAL TALENT ACQUISITION:   From the Lab to Real Solutions                                KANE COCHRAN ...
WHAT WE’RE COVERING                   Personalized Candidate Experience                   Facebook Innovation             ...
usually we talk about the tools                                   and how they fit                             into the ove...
Personalized Experience: #AIWednesday, October 3, 12
900M+ facebook users                                  166M linkedn users                           500M twitter users     ...
Personalized Experience: #sjmWednesday, October 3, 12
Personalized Experience: #sjmWednesday, October 3, 12
Personalized Experience: #sjmWednesday, October 3, 12
social profile data                                 plus behavioral data                              plus interaction data...
PROBLEM TO SOLVE                           create a more personalized                              experience on CWS      ...
WHAT WE WANTED TO DO              1) Allow job seekers to login w/ their                 LinkedIn or Facebook profile     ...
live demo                              Personalized Experience: #sjmWednesday, October 3, 12
Original Idea                           Leverage social    Starter Idea                               Advanced Idea       ...
Facebook Innovation: #fbappsWednesday, October 3, 12
PROBLEM TO SOLVE SLIDE                    give Facebook users what                   they want when they want it          ...
WHAT WE WANTED TO DO             1) Give Facebook users what they want             2) Build a content-rich mini CWS on FB ...
INSTREAM JOBS FACEBOOK APP                           live demo                              Facebook Innovation: #fbappsWe...
Original Idea                           Leverage social            Adva                                                   ...
Live FAQ Pages: #SocialQsWednesday, October 3, 12
Live FAQ Pages: #SocialQsWednesday, October 3, 12
Live FAQ Pages: #SocialQsWednesday, October 3, 12
Live FAQ Pages: #SocialQsWednesday, October 3, 12
PROBLEM TO SOLVE SLIDE                  giving job seekers unique access                 to the info they need/want about ...
Live FAQ Pages: #SocialQsWednesday, October 3, 12
Live FAQ Pages: #SocialQsWednesday, October 3, 12
WHAT WE WANTED TO DO              1) Refresh company FAQ pages by                 injecting them with dynamic,            ...
live demo                                Live FAQ Pages: #SocialQsWednesday, October 3, 12
Original Idea                                                       Adva                              Leverage Twitter    ...
Mobile Innovation: #mobilsocialWednesday, October 3, 12
Mobile LandscapeWednesday, October 3, 12
Full mobile career siteWednesday, October 3, 12
Responsive Design: A quick thoughtWednesday, October 3, 12
Mobile Innovation: #mobilesocialWednesday, October 3, 12
Mobile Innovation: #mobilesocialWednesday, October 3, 12
Mobile Innovation: #mobilesocialWednesday, October 3, 12
Mobile Innovation: #mobilesocialWednesday, October 3, 12
Mobile Innovation: #mobilesocialWednesday, October 3, 12
PROBLEM TO SOLVE #1                  addressing the biggest complaints                    about mobile web experience:    ...
WHAT WE WANTED TO DO              1) Speed up access to content by                 personalizing the mobile experience    ...
MOBILE                                    live demo                                      Mobile Innovation: #mobilesocialW...
PROBLEM TO SOLVE #2                     if we build an app, what kind of                           app would we build     ...
so what might a           talent lifecycle app look like*                           *keep in mind you might have to transp...
Mobile Apps: Augmented                                   RealityWednesday, October 3, 12
Mobile Apps: Augmented                                   RealityWednesday, October 3, 12
Mobile Apps: Augmented                                   RealityWednesday, October 3, 12
Wednesday, October 3, 12
Mobile Apps: OnboardingWednesday, October 3, 12
Wednesday, October 3, 12
PROBLEM TO SOLVE #3                           stand out from the crowd by                              creating unique sea...
Mobile Innovation: #mobileARWednesday, October 3, 12
Mobile Innovation: Image RecognitionWednesday, October 3, 12
WHAT WE WANTED TO DO          1) Engage the mobile and tech savvy job             seeker by creating a unique search      ...
MOBILE AUGMENTED REALITY                            JOB SEARCH                            live demo                       ...
VISUAL JOB SEARCH                             prototype                              Mobile Innovation: Visual Job SearchW...
DIGITAL PRODUCTS                                          TRUE 3D VISUAL SEARCH                      MARKETING            ...
Original Idea                                  Give mobile users        Adva                                              ...
Continued Q&AWednesday, October 3, 12
KANE COCHRAN                           VP, PRODUCT MANAGEMENT & INNOVATION                           http://linkedin.com/i...
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Recruiting Innovation Minnesota Recruiters

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Transcript of "Recruiting Innovation Minnesota Recruiters"

  1. 1. INNOVATION FOR DIGITAL TALENT ACQUISITION: From the Lab to Real Solutions KANE COCHRAN @KaneC OCT 5, 2012Wednesday, October 3, 12
  2. 2. WHAT WE’RE COVERING Personalized Candidate Experience Facebook Innovation Live Twitter FAQ Mobile InnovationWednesday, October 3, 12
  3. 3. usually we talk about the tools and how they fit into the overall strategy There has to be a strtegyWednesday, October 3, 12
  4. 4. Personalized Experience: #AIWednesday, October 3, 12
  5. 5. 900M+ facebook users 166M linkedn users 500M twitter users Personalized Experience: #sjmWednesday, October 3, 12
  6. 6. Personalized Experience: #sjmWednesday, October 3, 12
  7. 7. Personalized Experience: #sjmWednesday, October 3, 12
  8. 8. Personalized Experience: #sjmWednesday, October 3, 12
  9. 9. social profile data plus behavioral data plus interaction data plus machine learning Where we’re taking personalizationWednesday, October 3, 12
  10. 10. PROBLEM TO SOLVE create a more personalized experience on CWS Personalized Experience: #sjmWednesday, October 3, 12
  11. 11. WHAT WE WANTED TO DO 1) Allow job seekers to login w/ their LinkedIn or Facebook profile 2) Personalize their experience 3) Tap into their network & make it easy to send job recommendations Personalized Experience: #sjmWednesday, October 3, 12
  12. 12. live demo Personalized Experience: #sjmWednesday, October 3, 12
  13. 13. Original Idea Leverage social Starter Idea Advanced Idea profile data to Make it easier to make relevant and Create a career fill out forms & automatic job website experience new profile info recommendations that tailors itself by auto-filling to each user’s & referrals with social data interests, profiles, and interactions on the site Personalized Experience: TakeawaysWednesday, October 3, 12
  14. 14. Facebook Innovation: #fbappsWednesday, October 3, 12
  15. 15. PROBLEM TO SOLVE SLIDE give Facebook users what they want when they want it Facebook Innovation: #fbappsWednesday, October 3, 12
  16. 16. WHAT WE WANTED TO DO 1) Give Facebook users what they want 2) Build a content-rich mini CWS on FB 3) Play intelligently in the stream 4) Most importantly: Leverage social data! Facebook Innovation: #fbappsWednesday, October 3, 12
  17. 17. INSTREAM JOBS FACEBOOK APP live demo Facebook Innovation: #fbappsWednesday, October 3, 12
  18. 18. Original Idea Leverage social Adva nced Starter Idea data and take Idea Play in th Make sure custom tabs levera e str ge so eam, candidates can beyond splashy desig cial d n spl ata, search jobs on marketing and ... pages ashy your FB Careers that play in the stream intera prom ction ote Page without fost and er a having to leave comm real unity Facebook Facebook Innovation: TakeawaysWednesday, October 3, 12
  19. 19. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  20. 20. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  21. 21. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  22. 22. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  23. 23. PROBLEM TO SOLVE SLIDE giving job seekers unique access to the info they need/want about your organization Live FAQ Pages: #SocialQsWednesday, October 3, 12
  24. 24. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  25. 25. Live FAQ Pages: #SocialQsWednesday, October 3, 12
  26. 26. WHAT WE WANTED TO DO 1) Refresh company FAQ pages by injecting them with dynamic, community-driven info via Twitter Live FAQ Pages: #SocialQsWednesday, October 3, 12
  27. 27. live demo Live FAQ Pages: #SocialQsWednesday, October 3, 12
  28. 28. Original Idea Adva Leverage Twitter nced Sta rte r Idea Idea for Live FAQ and Unles s you to int want Twitter bring the erview L everage fire a , hire , conversation to nd co for L ive Q&A all yo nduct your CWS... live. ur bu on Tw sines itter, s with stick the O Idea rigina for n l ow Live FAQ Pages: #SocialQsWednesday, October 3, 12
  29. 29. Mobile Innovation: #mobilsocialWednesday, October 3, 12
  30. 30. Mobile LandscapeWednesday, October 3, 12
  31. 31. Full mobile career siteWednesday, October 3, 12
  32. 32. Responsive Design: A quick thoughtWednesday, October 3, 12
  33. 33. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  34. 34. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  35. 35. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  36. 36. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  37. 37. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  38. 38. PROBLEM TO SOLVE #1 addressing the biggest complaints about mobile web experience: speed and size. Mobile Innovation: #mobilesocialWednesday, October 3, 12
  39. 39. WHAT WE WANTED TO DO 1) Speed up access to content by personalizing the mobile experience Mobile Innovation: #mobilesocialWednesday, October 3, 12
  40. 40. MOBILE live demo Mobile Innovation: #mobilesocialWednesday, October 3, 12
  41. 41. PROBLEM TO SOLVE #2 if we build an app, what kind of app would we build Mobile Innovation: #mobilesocialWednesday, October 3, 12
  42. 42. so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureWednesday, October 3, 12
  43. 43. Mobile Apps: Augmented RealityWednesday, October 3, 12
  44. 44. Mobile Apps: Augmented RealityWednesday, October 3, 12
  45. 45. Mobile Apps: Augmented RealityWednesday, October 3, 12
  46. 46. Wednesday, October 3, 12
  47. 47. Mobile Apps: OnboardingWednesday, October 3, 12
  48. 48. Wednesday, October 3, 12
  49. 49. PROBLEM TO SOLVE #3 stand out from the crowd by creating unique search experiences on mobile devices Mobile Innovation: #mobileARWednesday, October 3, 12
  50. 50. Mobile Innovation: #mobileARWednesday, October 3, 12
  51. 51. Mobile Innovation: Image RecognitionWednesday, October 3, 12
  52. 52. WHAT WE WANTED TO DO 1) Engage the mobile and tech savvy job seeker by creating a unique search experience for smartphone users Mobile Innovation: #mobileARWednesday, October 3, 12
  53. 53. MOBILE AUGMENTED REALITY JOB SEARCH live demo Mobile Innovation: #mobileARWednesday, October 3, 12
  54. 54. VISUAL JOB SEARCH prototype Mobile Innovation: Visual Job SearchWednesday, October 3, 12
  55. 55. DIGITAL PRODUCTS TRUE 3D VISUAL SEARCH MARKETING EXPERIENCE DESIGN Mobile Innovation: Visual SearchWednesday, October 3, 12
  56. 56. Original Idea Give mobile users Adva nced Sta rte r Idea access to great Idea Creat e a to et the content and talent tal G lifecy tion of create unique cle founda applic ation your mobile mobile search trans that form recru itment experiences at eve s its elf tup by ry st stra tegy se the e age o f mobile mploy laun ching a lifecy ee cle w ebsite career Mobile Innovation: #mobileARWednesday, October 3, 12
  57. 57. Continued Q&AWednesday, October 3, 12
  58. 58. KANE COCHRAN VP, PRODUCT MANAGEMENT & INNOVATION http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com Thank YouWednesday, October 3, 12
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