Telling a digital eco story presentation - wendy meadley - social wendy group - town & country club 12-12-13

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Wendy Meadley of the Social Wendy Group led the EcoNetworking conversation at the Minnesota Landscape Arboretum this morning. She provided us with strategies and tactics to use social media to showcase our message to social media savvy audiences. She has used Town & Country Club in St. Paul as an example of how to use social media to share relevant and interesting information via social media channels.

Published in: Social Media, Technology, Design
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Telling a digital eco story presentation - wendy meadley - social wendy group - town & country club 12-12-13

  1. 1. Telling the Town & Country Club “Eco-Story” Mr. Vincent J.C . Tracy General Manager Facebook | www.Facebook.com/TownCountryClub short link http://bit.ly/TccFB Twitter | www.Twitter.com/TownCountryClub short link http://bit.lyTCCTw Google+ | http://bit.ly/TCCGplus Foursquare | www.foursquare.com/v/town--country-club short link http://TCC4sq Pinterest | www.pinterest.com/TownCountryClub short link http://TCCPin YouTube | http://bit.ly/TccYT http://bit.ly/TCCSustainYT
  2. 2. TOPIC Business Goals: To communicate core sustainability-focused projects in digital communications Get Digital Prioritize & Integrate 1. Audubon 2. Local Eggs 3. Urban Garden 4. Green Restaurant 5. Local Honey 6. Turf Community Focus Subtopics Topics Keywords Terms Search Optimization Graphic Assets Business Goals Think Conversational Think Content Consumption What does our community care about? Community Goals How can we share/participate in the relevant way?
  3. 3. Goal 1 Goal 2 Goal 3 Keyword 1 Keyword 2 Keyword 1 Keyword 2 Keyword 1 Keyword 2 Hashtag 1 Hashtag 2 Hashtag 1 Hashtag 2 Hashtag 1 Hashtag 2 Digital Brand Content Broad Topic Focus Business Topics Community Goals Sustainability Spotlight
  4. 4. Defining your Target Personas
  5. 5. 1 2 3
  6. 6. Understanding the Core 5
  7. 7. What are you trying to accomplish, how will you measure it? What Audience Development & Engagement Goals do you have? What percentage of your content I Business Focused vs Editorial?

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