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Metadata: data about data, or in this case, content
Dublin Core Metadata (ISO Standard 15836-2003): The Dublin Core Metadata Element Set is a vocabulary of fifteen properties for use in resource description.
Taxonomy: Means to classify content
Functional Taxonomy: classifying content based on the function it supports, versus the part of the organization that created it or the specific topic (Human Resources example)
Other types of taxonomies: hierarchical, folksonomy,
Lesson learned: come up with taxonomy before adding content, make that lexicon intuitive, long lasting and readily available for reference, including preferred terms, definitions, synonyms, etc. (blue form example)
The art and science of making content findable, based on the standards users set as a result of their web experience
“ A fundamental difference between Findability and its predecessor and component, search, is where the burden of effort lies. Under Findability, the burden of intelligent content processing is placed on the content itself. It is the content that is made “findable” in any number of scenarios….Findability strategies establish content that is aware of its potential value in any number of settings, and leverage art and science to respond to these settings.”
Precision versus Recall – finding only what is relevant, versus finding everything
When asked the degree to which Findability is critical to their overall business goals and success, 62% of respondents indicated that it is imperative or significant.