Auc 2009

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Going Global: Using Technology to Bring Your Message to the World.

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  • Welcome. Thanks for being here! (Begin with prayer – feel our connection) HMOY (Standups): Have a website? Blog? Podcast? Facebook page? HMOY: Want to serve more people through your ministry? Want to make a global impact through your work? Are willing to consider the possibility that online outreach can be easy and fun?   AFFIRM: This is fun! This is easy! I love technology! Introduce myself… (Computer trainer… entrepreneur… speaker… minister… 1:35 – Problems as a minister… how to reach more people? How to communicate who we are? Answer: Unity.FM… (110,000 listeners) NING (2,568)   RATE SELF: How savvy is your ministry? How savvy would you like to be? How savvy are you? (1-10) How savvy would you like to be? TTTPNTY and say, “You’re in the right place!”   Partner share: Meet three people: Who are you? Why are you here? Elicit: Why are you here? What do you want to get out of this session?
  • Auc 2009

    1. 1. “ Going Global!” Using Technology to Bring Your Message to the World With Mindy Audlin Host of “The Leading Edge” on Unity.FM Founder of “The What If Up Club”
    2. 2. Why use technology? <ul><li>Support your congregation. </li></ul><ul><li>Grow your congregation. </li></ul><ul><li>Global outreach. (Serve those beyond your “brick and mortar” congregation.) </li></ul>
    3. 3. Strategic mistakes <ul><li>“ We’re a ministry, so everything should be free.” </li></ul><ul><li>Pure Unity! </li></ul><ul><li>We’re unique and distinct! </li></ul><ul><li>“ We’re a ministry, so we need to find sustainable solutions for outreach.” </li></ul><ul><li>The best way to expose people to Unity teachings is through collaboration. </li></ul><ul><li>Utilize resources and leverage branding efforts. </li></ul>
    4. 4. Part I Session Overview <ul><li>“The Big Picture” </li></ul><ul><li>Live Example: Biblical Power for Your Life </li></ul><ul><li>Networking Break </li></ul>
    5. 5. Part II Overview <ul><li>Step I: The Foundation </li></ul><ul><ul><li>Is your website serving spiritual seekers? </li></ul></ul><ul><li>Step II: Content </li></ul><ul><ul><li>How are your providing value to your online ministry? (Blogs, Podcasts, Online Radio & More!) </li></ul></ul><ul><li>Step III: Interaction </li></ul><ul><ul><li>How easy is it for your online congregation to communicate with you? To communicate with each other? </li></ul></ul><ul><li>Step IV: Sustainability </li></ul><ul><ul><li>How do you secure financial resources to support this kind of outreach? </li></ul></ul><ul><li>Other Resources </li></ul><ul><ul><li>Angie Olson from Unity® on the latest resources through unity.org </li></ul></ul><ul><ul><li>Q&A </li></ul></ul><ul><ul><li>Resource Sharing </li></ul></ul>
    6. 6. Unity.FM – “The Voice of an Awakening World” <ul><li>Started in August 2007 with 1 program, “The Unity Radio Hour.” </li></ul><ul><li>Currently reaching 110,000 listeners per month with 20 live programs per week. </li></ul><ul><li>Live streaming niche content 24/7. </li></ul><ul><li>Archives available for access 24/7. </li></ul>
    7. 7. Requirements for hosting a program: <ul><li>Must be a licensed and/or ordained Unity minister. </li></ul><ul><ul><li>OR a Licensed Unity Teacher. </li></ul></ul><ul><ul><li>OR a ministerial student in good standing. </li></ul></ul><ul><ul><li>OR person serving with special dispensation. </li></ul></ul><ul><ul><li>OR co-hosting with an ordained Unity minister. </li></ul></ul><ul><li>13-week commitment. </li></ul><ul><li>Content that serves a need or interest among our listener base. </li></ul>
    8. 8. “Biblical Power for your life” <ul><li>Started November 2007. </li></ul><ul><li>Hosted by Rev. Karen Tudor (New Braunfels, TX) and Rev. Jim Gaither (New York, NY) </li></ul><ul><li>Approximately 1,300 on demand listeners per month. </li></ul><ul><li>Broadcasts live on Thursdays from 2-3 pm CST. </li></ul>
    9. 9. Pick your Niche: What is your area of expertise? <ul><li>Brainstorm niche topics you could use as an area of focus: </li></ul>
    10. 10. Networking Break… <ul><li>NOTES: </li></ul>
    11. 11. StEP I: Your Website <ul><li>Ministry Website </li></ul><ul><ul><li>Purpose </li></ul></ul><ul><ul><ul><li>Inform (Content Provider) </li></ul></ul></ul><ul><ul><ul><li>Involve (Interactive) </li></ul></ul></ul><ul><ul><ul><li>Infrastructure (Monetize & Automate) </li></ul></ul></ul><ul><ul><li>Build your email list! </li></ul></ul><ul><ul><ul><li>Constant Contact </li></ul></ul></ul><ul><ul><ul><li>1ShoppingCart </li></ul></ul></ul><ul><li>Minister Website </li></ul><ul><ul><li>Gain Media Exposure </li></ul></ul><ul><ul><li>Outreach through Public Speaking Engagements </li></ul></ul><ul><ul><li>Outreach through Private Services (Weddings, etc.) </li></ul></ul>
    12. 12. STEP I: Ministry Website checklist <ul><li>Service Times </li></ul><ul><li>Location/Direction </li></ul><ul><li>Mailing Address </li></ul><ul><li>Contact Information (Phone, Email) </li></ul><ul><li>Featured Speakers (Reciprocal Links) </li></ul><ul><li>Featured Products </li></ul><ul><li>Audio and/or Video </li></ul><ul><li>Opt-In for Newsletter </li></ul><ul><li>Dynamic Content (Minister’s Blog, Unity.FM, etc.) </li></ul><ul><li>Facebook/Twitter Links </li></ul><ul><li>Membership/Audio Archives </li></ul>
    13. 13. Step I: Minister’s Website Checklist <ul><li>Bio </li></ul><ul><li>Professional Headshot </li></ul><ul><li>Media Page (Video, Articles, Interview Questions) </li></ul><ul><li>Topic of Expertise </li></ul><ul><li>Special Services </li></ul><ul><li>Blog </li></ul>
    14. 14. STEP II: Minister’s Blog <ul><li>Free services: </li></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><li>Frequency. Search engines love blogs! </li></ul><ul><li>Be topical. Use keywords. </li></ul><ul><li>“ Push” your content. </li></ul><ul><ul><li>www.feedburner.com </li></ul></ul>
    15. 15. STEP II: Podcasting & MeDia <ul><li>Audio </li></ul><ul><ul><li>www.gcast.com </li></ul></ul><ul><ul><li>www.unity.FM </li></ul></ul><ul><ul><li>www.blogtalkradio.com </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>www.blip.tv </li></ul></ul><ul><ul><li>www.youtube.com </li></ul></ul><ul><ul><li>www.trafficgeyser.com </li></ul></ul><ul><li>Create your strategy </li></ul><ul><ul><li>What’s Free? </li></ul></ul><ul><ul><li>What is donation-based? </li></ul></ul>
    16. 16. Step III: Social media <ul><li>Facebook </li></ul><ul><ul><li>Ministry “Page” </li></ul></ul><ul><ul><li>Minister’s Page </li></ul></ul><ul><li>Twitter </li></ul><ul><li>Others </li></ul><ul><ul><li>unityfm.ning.com </li></ul></ul><ul><ul><li>unitysocial.com </li></ul></ul><ul><ul><li>Intent.com </li></ul></ul><ul><ul><li>BeliefNet.com </li></ul></ul><ul><ul><li>SelfHelp.com </li></ul></ul><ul><ul><li>Gaia.com </li></ul></ul>WHY BOTHER ?
    17. 17. Step III: More Resources <ul><li>Surveys </li></ul><ul><ul><li>www.surveymonkey.com </li></ul></ul>
    18. 18. Step IV: sustainability <ul><li>Audio/DVD Sales </li></ul><ul><ul><li>www.kunaki.com </li></ul></ul><ul><li>E-Products </li></ul><ul><ul><li>www.clickbank.com </li></ul></ul><ul><ul><li>www.1shoppingcart.com </li></ul></ul><ul><li>Online donations </li></ul><ul><ul><li>www.paypal.com </li></ul></ul><ul><ul><li>www.1shoppingcart.com </li></ul></ul><ul><li>Affiliate Relationships </li></ul><ul><ul><li>Amazon.com </li></ul></ul><ul><ul><li>The What If Up Club </li></ul></ul><ul><li>Membership Programs </li></ul><ul><ul><li>1shoppingcart.com </li></ul></ul>
    19. 19. Collaborations & unity® <ul><li>Notes: </li></ul>
    20. 20. Recommended Resources… <ul><li>Please complete our survey and we will email you a comprehensive list of these and other resources to help you and your ministry move to the next level! </li></ul>Stay in touch with me at: www.mindyaudlin.com [email_address]

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