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Twitter101
 

Twitter101

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A brief deck to help accountants get started using Twitter. Includes information on how to set up your account, set up your profile, create a list and send your first tweet. Plus, it gives ideas on ...

A brief deck to help accountants get started using Twitter. Includes information on how to set up your account, set up your profile, create a list and send your first tweet. Plus, it gives ideas on how to leverage Twitter to help grow your accounting practice. Questions? Tweet Mindy at @IntuitAccts.

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  • Your username is also called your Twitter “handle”. It will contain an @ symbol. For example, for Intuit, our handle is @IntuitAccts
  • I’ve found that if there’s someone or some company that I know I want to follow, it’s easier to find them from their website or blog, rather than on Twitter itself
  • Today’s hashtag: #intuittwitter101

Twitter101 Twitter101 Presentation Transcript

  • INTUIT TWITTER 101 FORACCOUNTING PROFESSIONALSMindy King@IntuitAccts#intuittwitter101 @IntuitAccts
  • What is Twitter?From Margaret Atwood, a 70-something Canadian author who currently has over 300,000 Twitter followers: “So what’s it all about, this Twitter? Is it signaling, like telegraphs? Is it Zen poetry? Is it jokes scribbled on the washroom wall? Is it John Hearts Mary carved on a tree? Let’s just say it’s communication, and communication is something human beings like to do.” #intuittwitter101 @IntuitAccts Intuit Proprietary & Confidential
  • A new way to communicate Reach lots of lots of people all at once, all in 140-character updates. Share Grow Connect your business Access Listen information #intuittwitter101 @IntuitAccts Intuit Proprietary & Confidential
  • How to Set Up an Account https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter #intuittwitter101 @IntuitAccts Intuit Proprietary & Confidential
  • Set Up Your ProfileYour profile is extremely important. Use it to make an impact.• Include your name and what you do• Include a personal pic• Include keywords, so people can find you when they do a search on key topics• Include a link to your website• Include your location if your business is location-based• Include some personality• Make every word count (you only have 160 characters!) #intuittwitter101 @IntuitAccts Intuit Proprietary & Confidential
  • Next StepsStart following people!• Example: To follow @IntuitAccts – Go to blog.accountant.intuit.com – Find the “Follow Us” link on the right side – Click on the Twitter icon – You’ll be taken to the @IntuitAccts Twitter page – Click on the “Follow” button #intuittwitter101 @IntuitAccts Intuit Proprietary & Confidential
  • Create ListsLists are groups of specific Twitter users. When you view the feed from a list, you see only the tweets from the users on that list. Lists can be public or private. http://support.tw itter.com/articles /76460-how-to- use-twitter-lists #intuittwitter101 @IntuitAccts Intuit Proprietary & Confidential
  • Send a Tweet!1. Sign in2. Go to Home screen3. Enter text for your Tweet – keep in mind it must be 140 characters or less4. To send a Tweet to a specific person, include their handle5. To send a Tweet on a specific topic, include a hashtag6. Hit “Tweet”7. Your Tweet will go out to all your followers and can be seen by anyone who accesses your Twitter feed Intuit Proprietary & Confidential
  • Best PracticesBuild your following, reputation, and customers trust with these simple practices:• Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!• Listen. Regularly monitor the comments about your company, brand, and products.• Ask. Ask questions of your followers to glean valuable insights and show that you are listening.• Respond. Respond to compliments and feedback in real time• Reward. Tweet updates about special offers, discounts and time-sensitive deals.• Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.• Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.• Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community? https://business.twitter.com/en/basics/best-practices/ Intuit Proprietary & Confidential
  • Hashtags• A keyword preceded by a #• Hashtags are hyperlinked, so you can click on that term and see all the tweets with that hashtag• Connect with people on a specific topic Intuit Proprietary & Confidential
  • Using Twitter to Grow Your Business• Build relationships with current customers• Reach new customers• Build your brand• Collect feedback• Make announcements• All for FREE Intuit Proprietary & Confidential
  • “Don’t”s to Keep in Mind• Don’t feel like you have to read every tweet• Don’t start out following hundreds of people• Don’t spend time perfecting each tweet• Don’t oversell• Don’t leave profile page blank• Don’t feel like you have to be a Twitter expert before you can participate• Don’t take it too seriously – have fun! Intuit Proprietary & Confidential
  • Best Practices: @AlphaAccounting Intuit Proprietary & Confidential
  • Have questions? Send a tweet to @IntuitAccts and include the hashtag #intuittwitter101 Thank you!#intuittwitter101 @IntuitAccts