Future of Connected TV Mindshare
by Mindshare on May 28, 2012
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The latest in Mindshare's 'Future Of...' series focuses on connected TV. ...
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
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