Twitter Ecosphere: Tools, Apps & Mash-Ups

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    Twitter Ecosphere: Tools, Apps & Mash-Ups - Presentation Transcript

    1. Ciarán Norris Head of Social Media Mindshare SocialMedia8 The social media agency World Of Twit: Tools, Apps & Mash-Ups
    2. Mindshare SocialMedia8 Social Media Tracking & Viral Tracking Services Influencer Identification Research & Outreach Natural Seeding & Social Media Optimization Paid Seeding & Social Media Advertising Viral Widgets & Content Conversational & Buzz Tracking
    3. What does all of this mean?
    4. Why are we here? 9.1% Internet users Source: ComScore, June 2009
    5. Why are we here? 9.1% Internet users Source: ComScore, June 2009
    6. Why are we here? Source: Mindshare Twitter Network Analysis
    7. Why are we here? Image by thenextweb.com
    8. Why are we here?
    9. What does all of this mean?
      • PC
      • Mobile
      Twitter Tools Batega on flickr
    10. Sites and services that enable easy updating and tracking of Twitter accounts What do I mean by tools?
    11. Find An Audience To Share With Twitterrific
      • PC
      • Mobile
      Twitter Tools Tweetdeck
    12. Twitbin
    13. Twitbin Twitterfox
    14. Twitterberry
    15. Tweetie Twitterfon
    16. Tweetie Tweetie
    17. Find An Audience To Share Wit Twitter Apps
      • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
      What do I mean by apps?
    18.  
    19.  
    20.  
      • 80% of search traffic goes to natural listings
      • Ensuring that crawlable, timely content is being produced will enable highly efficient acquisition of traffic
          • Work with AKQA to ensure that flash is not king
          • Plan & implement link building to drive organic listings
      And ensure our best content is easy to find
    21. Twitterfall
    22. Where have all the journos gone?
    23. Twitterfall
    24.  
    25.  
    26.  
    27. 3 of the top 10 trending topics on Twitter were about the Soho Fire
    28. 3 of the top 10 trending topics on Twitter were about the Soho Fire
    29. 3 of the top 10 trending topics on Twitter were about the Soho Fire
    30.  
    31.  
    32.  
    33.  
    34. Twitter Friends Network Browser
    35. Twitter Friends Network Browser
    36. Twitter Friends Network Browser
    37.  
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    44. Mash-Ups Avoir Chaud on flickr
      • Brands & individuals using Twitter & its data as a means to generate new tools as well as integrating Twitter into marketing campaigns in new & interesting ways
      What do I mean by mash-ups?
      • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
      What do I mean by apps? Created by Ben Marsh; @benmarsh Created by Ben Marsh: @benmarsh
      • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
      What do I mean by apps?
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    54. Ciarán Norris [email_address] @ciaranj

    + MindshareMindshare, 1 month ago

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