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Twitter Ecosphere: Tools, Apps & Mash-Ups

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Twitter has spawned a wealth of supporing tools & services. This presentation looks at some of the best ones as well as interesting ways that brands can use Twitter to talk to consumers.

Twitter has spawned a wealth of supporing tools & services. This presentation looks at some of the best ones as well as interesting ways that brands can use Twitter to talk to consumers.

Published in: Technology, Business
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  • 1. Ciarán Norris Head of Social Media Mindshare SocialMedia8 The social media agency World Of Twit: Tools, Apps & Mash-Ups
  • 2. Mindshare SocialMedia8 Social Media Tracking & Viral Tracking Services Influencer Identification Research & Outreach Natural Seeding & Social Media Optimization Paid Seeding & Social Media Advertising Viral Widgets & Content Conversational & Buzz Tracking
  • 3.
  • 4. What does all of this mean?
  • 5. Why are we here? 9.1% Internet users Source: ComScore, June 2009
  • 6. Why are we here? 9.1% Internet users Source: ComScore, June 2009
  • 7. Why are we here? Source: Mindshare Twitter Network Analysis
  • 8. Why are we here? Image by thenextweb.com
  • 9. Why are we here?
  • 10. What does all of this mean?
  • 11.
    • PC
    • Mobile
    Twitter Tools Batega on flickr
  • 12. Sites and services that enable easy updating and tracking of Twitter accounts What do I mean by tools?
  • 13. Find An Audience To Share With Twitterrific
  • 14.
    • PC
    • Mobile
    Twitter Tools Tweetdeck
  • 15. Twitbin
  • 16. Twitbin Twitterfox
  • 17. Twitterberry
  • 18. Tweetie Twitterfon
  • 19. Tweetie Tweetie
  • 20. Find An Audience To Share Wit Twitter Apps
  • 21.
    • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
    What do I mean by apps?
  • 22.  
  • 23.  
  • 24.  
  • 25.
    • 80% of search traffic goes to natural listings
    • Ensuring that crawlable, timely content is being produced will enable highly efficient acquisition of traffic
        • Work with AKQA to ensure that flash is not king
        • Plan & implement link building to drive organic listings
    And ensure our best content is easy to find
  • 26. Twitterfall
  • 27. Where have all the journos gone?
  • 28. Twitterfall
  • 29.  
  • 30.  
  • 31.  
  • 32. 3 of the top 10 trending topics on Twitter were about the Soho Fire
  • 33. 3 of the top 10 trending topics on Twitter were about the Soho Fire
  • 34. 3 of the top 10 trending topics on Twitter were about the Soho Fire
  • 35.  
  • 36.  
  • 37.  
  • 38.
  • 39.  
  • 40. Twitter Friends Network Browser
  • 41. Twitter Friends Network Browser
  • 42. Twitter Friends Network Browser
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50. Mash-Ups Avoir Chaud on flickr
  • 51.
    • Brands & individuals using Twitter & its data as a means to generate new tools as well as integrating Twitter into marketing campaigns in new & interesting ways
    What do I mean by mash-ups?
  • 52.
    • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
    What do I mean by apps? Created by Ben Marsh; @benmarsh Created by Ben Marsh: @benmarsh
  • 53.
    • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
    What do I mean by apps?
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 62.  
  • 63. Ciarán Norris [email_address] @ciaranj

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