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Make Me A Viral: Viral Video & YouTube

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Mindshare
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"Make me a viral" is often the cry of clients looking for magic-bullet marketing. But can you actually 'make' a viral? And how do videos end up going vioral? This presentation looks at some of the great viral successes.

TechnologyBusiness
1 of 28
1 Make Me A Viral! Viral Video & YouTube Ciarán Norris, Head of Social Media: Mindshare
2 Mindshare SocialMedia8: ViralTracker
Agenda ,[object Object]
Why do we care?
Planning
Viral examples
YouTube tips3
What is viral marketing? Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Wikipedia 4
WTF?! Cool sh*t that people like to share. Ciarán Norris 5
Why do we care? Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!” Just a thought. Ethan Jarlewski: Douglas Coupland, JPod 6
Why do we care? 7
First things first… 8
First things first… YOU CAN’T MAKE A VIRAL 9
First things first… People Objectives Strategy Technologies Forrester Methodology 10
First things first… ,[object Object]
Publish or maintain blog
Upload video to sites like YouTube
Comment on blogs
Post ratings and reviewsCreators Critics ,[object Object]
Tag Web pagesCollectors ` ,[object Object],Joiners ,[object Object]
Watch peer-generated video
Listen to podcastsSpectators ,[object Object],Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery
First things first… 12
The 2 Greatest Virals Of All Time? 10/27/2009 Sample Footer Text Here 13 No. Not the text. This bit.
The 2 Greatest Virals Of All Time? 14 Right here. Jurvetson on flickr
Types of viral ,[object Object]
Ones that are unbelievable
Ones that pose a question

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