1<br />Make Me A Viral!<br />Viral Video & YouTube<br />Ciarán Norris, Head of Social Media: Mindshare<br />
2<br />Mindshare SocialMedia8: ViralTracker<br />
Agenda<br /><ul><li> What is a viral?
 Why do we care?
 Planning
 Viral examples
 YouTube tips</li></ul>3<br />
What is viral marketing?<br />Viral marketing and viral advertising refer to marketing techniques that use pre-existing so...
WTF?!<br />Cool sh*t that people like to share.<br />Ciarán Norris<br />5<br />
Why do we care?<br />Why do companies like Toblerone or Pepperidge Farm bother having websites? <br />As if people are goi...
Why do we care?<br />7<br />
First things first…<br />8<br />
First things first…<br />YOU CAN’T MAKE<br />A VIRAL<br />9<br />
First things first…<br />People<br />Objectives<br />Strategy<br />Technologies<br />Forrester Methodology<br />10<br />
First things first…<br /><ul><li>Publish Web page
Publish or maintain blog
Upload video to sites like YouTube
Comment on blogs
Post ratings and reviews</li></ul>Creators<br />Critics<br /><ul><li>Use RSS
Tag Web pages</li></ul>Collectors<br />`<br /><ul><li>Use social networking sites</li></ul>Joiners<br /><ul><li>Read blogs
Watch peer-generated video
Listen to podcasts</li></ul>Spectators<br /><ul><li>None of these activities</li></ul>Inactive<br />Source: Forrester’s NA...
First things first…<br />12<br />
The 2 Greatest Virals Of All Time?<br />10/27/2009<br />Sample Footer Text Here<br />13<br />No. <br />Not the text. <br /...
The 2 Greatest Virals Of All Time?<br />14<br />Right here.<br />Jurvetson on flickr<br />
Types of viral<br /><ul><li> Ones that are funny
 Ones that are unbelievable
 Ones that pose a question
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Make Me A Viral: Viral Video & YouTube

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"Make me a viral" is often the cry of clients looking for magic-bullet marketing. But can you actually 'make' a viral? And how do videos end up going vioral? This presentation looks at some of the great viral successes.

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Make Me A Viral: Viral Video & YouTube

  1. 1<br />Make Me A Viral!<br />Viral Video & YouTube<br />Ciarán Norris, Head of Social Media: Mindshare<br />
  2. 2<br />Mindshare SocialMedia8: ViralTracker<br />
  3. Agenda<br /><ul><li> What is a viral?
  4. Why do we care?
  5. Planning
  6. Viral examples
  7. YouTube tips</li></ul>3<br />
  8. What is viral marketing?<br />Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.<br />Wikipedia<br />4<br />
  9. WTF?!<br />Cool sh*t that people like to share.<br />Ciarán Norris<br />5<br />
  10. Why do we care?<br />Why do companies like Toblerone or Pepperidge Farm bother having websites? <br />As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!”<br />Just a thought.<br />Ethan Jarlewski: Douglas Coupland, JPod<br />6<br />
  11. Why do we care?<br />7<br />
  12. First things first…<br />8<br />
  13. First things first…<br />YOU CAN’T MAKE<br />A VIRAL<br />9<br />
  14. First things first…<br />People<br />Objectives<br />Strategy<br />Technologies<br />Forrester Methodology<br />10<br />
  15. First things first…<br /><ul><li>Publish Web page
  16. Publish or maintain blog
  17. Upload video to sites like YouTube
  18. Comment on blogs
  19. Post ratings and reviews</li></ul>Creators<br />Critics<br /><ul><li>Use RSS
  20. Tag Web pages</li></ul>Collectors<br />`<br /><ul><li>Use social networking sites</li></ul>Joiners<br /><ul><li>Read blogs
  21. Watch peer-generated video
  22. Listen to podcasts</li></ul>Spectators<br /><ul><li>None of these activities</li></ul>Inactive<br />Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery<br />
  23. First things first…<br />12<br />
  24. The 2 Greatest Virals Of All Time?<br />10/27/2009<br />Sample Footer Text Here<br />13<br />No. <br />Not the text. <br />This bit.<br />
  25. The 2 Greatest Virals Of All Time?<br />14<br />Right here.<br />Jurvetson on flickr<br />
  26. Types of viral<br /><ul><li> Ones that are funny
  27. Ones that are unbelievable
  28. Ones that pose a question
  29. Ones that are informative
  30. Ones that piggyback</li></ul>15<br />
  31. Ones that are funny…<br />16<br />
  32. 17<br />Sales uplift: 650% in 18 months<br />
  33. Ones that are unbelievable…<br />18<br />
  34. Ones that are unbelievable…<br />19<br />
  35. Ones that pose a question…<br />20<br />
  36. Ones that pose a question…<br />21<br />Re, re, rewind...<br />
  37. Ones that are informative…<br />22<br />
  38. Ones that are informative…<br />23<br />
  39. Ones that piggy-back…<br />24<br />
  40. Ones that are piggy-back…<br />25<br />More popular than the original<br />
  41. YouTube Tips<br /><ul><li> Headline – Make them exclusive!
  42. Thumbnail – put it in the middle
  43. Comments – let them roll
  44. Referrers – refer them</li></ul>26<br />
  45. Conclusion<br />It’s the creative, <br />stupid!<br />27<br />
  46. 28<br />Ciarán Norris<br />Head of Social Media, Mindshare<br />ciaran.norris@mindshareworld.com<br />@ciaranj<br />psd on flickr<br />

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