Blogging, A Practical Guide
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Blogging, A Practical Guide

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Many brands are still unsure how, or even whether, they should use blogs. This presentation gives practical tips and real-life case studies on how businesses can use the 21st Century's version of the ...

Many brands are still unsure how, or even whether, they should use blogs. This presentation gives practical tips and real-life case studies on how businesses can use the 21st Century's version of the Guttenberg press.

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Blogging, A Practical Guide Blogging, A Practical Guide Presentation Transcript

  • July 2009
    Blogging: A Practical Guide
    1
    Blogging: A Practical Guide
    Ciarán Norris: Director, Mindshare SocialMedia8
  • Mindshare SocialMedia8 – Our Services
    July 2009
    2
    Blogging: A Practical Guide
    Influencer Identification Research & Outreach
    Conversational & Buzz Tracking
    Natural Seeding & Social Media Optimization
    Social Media Tracking & Viral Tracking Services
    Paid Seeding & Social Media Advertising
    Viral Widgets & Content
  • Agenda
    What blog?
    How blog?
    Who blog?
    Twhatter?
    July 2009
    Blogging: A Practical Guide
    3
    View slide
  • 8/24/2009
    Sample Footer Text Here
    4
    View slide
  • What Is A Blog Exactly?
    8/24/2009
    Blogging: A Practical Guide
    5
  • Somewhere For Silly Pictures Of Cats?
  • Blogs Are Simply Publishing Tools
    Blogs Are Just Publishing Tools
  • What Does This Mean?
    So forget about blogs and bloggers and blogging and focus on this - the cost
    and difficulty of publishing absolutely anything, by anyone, into a global
    medium, just got a whole lot lower.
    And the effects of that increased pool of potential producers is going to be vast
    Clay Shirky, 2004
    8/24/2009
    Blogging: A Practical Guide
    8
  • 9
  • How Should I Blog?
    Who Should I Blog Like?
    July 2009
    Blogging: A Practical Guide
    10
  • 11
  • There is no right or wrong way…
    No ‘too short’ or ‘too long’…
    A few tips though.
    July 2009
    Blogging: A Practical Guide
    12
  • Make Them Searchable
    July 2009
    Blogging: A Practical Guide
    13
  • 14
  • “Mourning crowds converge on Vatican”
    Damouns on flickr
  • “Pope dies”
    jetalone on flickr
  • Make Them Of The Moment
    July 2009
    Blogging: A Practical Guide
    17
  • Make Them Of The Moment
    July 2009
    Blogging: A Practical Guide
    18
  • Make Them Engaging
    July 2009
    Blogging: A Practical Guide
    23
  • Make Them Shocking
    July 2009
    Blogging: A Practical Guide
    25
  • Make Them Controversial. Maybe
    July 2009
    Blogging: A Practical Guide
    26
  • Make Lists
    July 2009
    Blogging: A Practical Guide
    29
  • The Finishing Touch
  • The Finishing Touch
  • Make Them Linky
    July 2009
    Blogging: A Practical Guide
    32
  • The Finishing Touch
  • The Finishing Touch
  • 36
  • 37
  • Make Them Useful
    July 2009
    Blogging: A Practical Guide
    40
  • MAKE THEM USEFUL
  • Make Them Varied
    July 2009
    Blogging: A Practical Guide
    42
  • MAKE THEM VARIED
  • MAKE THEM VARIED
  • MAKE THEM VARIED
  • MAKE THEM VARIED
  • MAKE THEM VARIED
  • MAKE THEM VARIED
  • What Is Twitter?
    It’s just like Facebook status updates, right?
    July 2009
    Blogging: A Practical Guide
    49
  • What Is Twitter?
    July 2009
    Blogging: A Practical Guide
    50
    Twitter [is] the crack cocaine of communication right now
    (addictive; likely to induce a certain amount of narcissism &
    vertigo)
    Comment: We Are Social blog
  • Twitter Is Just A Communications Tool
  • Ways Of Using Twitter
    July 2009
    Blogging: A Practical Guide
    52
  • 53
  • 54
  • 55
  • 56
  • Happy Blogging & Twitter
    July 2009
    Blogging: A Practical Guide
    57
  • HAPPY BLOGGING & TWEETING
  • Questions?
    Ciarán Norris
    ciaran.norris@mindshareworld.com
    July 2009
    Blogging: A Practical Guide
    59