Campaignstrategy<br />
PolishCuddle Day advertisingIdea<br />Teaserphase<br />Revealphase<br />
H.O.O.P Institutepromotion<br />
Bannercamapaign<br />
IM bannercampaign<br />
o2.pl Home Page XHTML <br />
Spotsaudiencemeasurments<br />Spot 1<br />37 688 views<br />Spot 2<br />1 800 views<br />There was a version on the Intern...
Teaserphase<br />
Ściąga – sponsoredarticle<br />
Fotka.pl<br />Individualand special profiles about Cuddle Day published on a website well liked and frequently visited by ...
MojaGeneracja – socialwebsiteProfile lastviewers<br />Profile hasbeenvisited by 2500 people<br />whohasgeneratedmorethan 4...
MojaGeneracja – positioningMost popular blogs<br />
Wrzuta.pl<br />2 days– Home Page, cathegory ‘Popular’<br />Videorecord of events of Cuddle Day was introduced and screened...
RevealphaseH.O.O.P. Institute back up action<br />
Bannercampaign<br />
IM bannercampaign<br />
WP.pl – Home Page <br />
Sponsoredarticles<br />
Citizenjournalismarticles<br />Readmorethan40 000 times<br />http://www.wiadomosci24.pl/artykul/polacy_chca_sie_przytulac_...
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Hoop Cola - Polish Cuddle Day

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Transcript of "Hoop Cola - Polish Cuddle Day"

  1. 1. Campaignstrategy<br />
  2. 2. PolishCuddle Day advertisingIdea<br />Teaserphase<br />Revealphase<br />
  3. 3. H.O.O.P Institutepromotion<br />
  4. 4. Bannercamapaign<br />
  5. 5. IM bannercampaign<br />
  6. 6. o2.pl Home Page XHTML <br />
  7. 7. Spotsaudiencemeasurments<br />Spot 1<br />37 688 views<br />Spot 2<br />1 800 views<br />There was a version on the Internet withbothspotsthatacquaired33 379 views<br />Total views: 72 867<br />
  8. 8. Teaserphase<br />
  9. 9. Ściąga – sponsoredarticle<br />
  10. 10. Fotka.pl<br />Individualand special profiles about Cuddle Day published on a website well liked and frequently visited by people from the target group<br />
  11. 11. MojaGeneracja – socialwebsiteProfile lastviewers<br />Profile hasbeenvisited by 2500 people<br />whohasgeneratedmorethan 4 000 pageviews.<br />
  12. 12. MojaGeneracja – positioningMost popular blogs<br />
  13. 13. Wrzuta.pl<br />2 days– Home Page, cathegory ‘Popular’<br />Videorecord of events of Cuddle Day was introduced and screened by Hoop Cola during the Juwenalia Festival. The film was positioned among most popular and most recent films<br />1 day– Home Page, cathegory ‘Newest’<br />
  14. 14. RevealphaseH.O.O.P. Institute back up action<br />
  15. 15. Bannercampaign<br />
  16. 16. IM bannercampaign<br />
  17. 17. WP.pl – Home Page <br />
  18. 18. Sponsoredarticles<br />
  19. 19. Citizenjournalismarticles<br />Readmorethan40 000 times<br />http://www.wiadomosci24.pl/artykul/polacy_chca_sie_przytulac_99826-2--1-a.html<br />http://www.wiadomosci24.pl/artykul/darmowe_przytulanie_narodziny_pomyslu_99579-2--1-a.html<br />http://wiadomosci.onet.pl/waszymzdaniem/28895,celebrowac_z_wielkim_hukiem,artykul.html<br />
  20. 20. Summary<br />Internet campaignreachedalmost 12 Millionuniqueusers<br />(estimatedreach: 9 Million UU)<br />

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