Irish Media Agency 2011                                                                                                   ...
The Royal Wedding                           Bin Laden Dead                 INSIGHTS &                 ANALYSIS            ...
Google gives their Eurovision 2011 forecast                                                                 Rising in Cele...
Top TV Advertisers 11th -18th April                      TV News                                1,062                     ...
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Weekly report 6th May 2011

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JNLR Results,
The Latest Location Marketing Data,
Consumer Behaviour - the Business of Happiness,
The Latest News for Luxury Retail,
Top Ranking Celebrities in Irish Search
Google and the Eurovision,

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Transcript of "Weekly report 6th May 2011"

  1. 1. Irish Media Agency 2011 6th May 2011This week: The blog: The Latest JNLR Results search The latest insights and analysis of twitter.com/MindshareIRL blog.mindshare.ie Googling the Eurovision youtube.com/MindshareIRL The Latest JNLR Results: the Facts and the Thoughts by Conor White Radio holds its listeners, 2FM continues to weaken, Today FM take silver medal and Newstalk get it right in the morning! The latest JNLR has shown some definitive shifts in the radio market over the last few months. While Radio1 continues to hold and grow audience throughout the week, it has seen strong decline across all major weekend shows – which is inevitable as the survey was conducted throughout the heat wave in April. While RTE’s Radio 1 juggernaut continues on, the same cannot be said for 2FM.The station has been in turmoil since the death of Gerry Ryan and while RTE have said that this was the book that would give arealistic look at the figures for their new schedule it has not been a strong showing. Ryan Tubridy has continued to lose figures and has now lost the mantle as number from the blog1 mid morning show to D’Arcy. While D’Arcy lost 1,000 listeners, Tubridy’s showis down 14,000. 2FMs drivetime show continues in freefall and is very close todropping under 100,000 listeners, while John McMahon (2FM head) stubbornlycontinues to stick by Will Leahy. Clearly the show and presenter are not working The Serious Business of Happinessfor the station. Colm Hayes new show taking on the final hour of Gerry Ryan’s by Hilary Traceyshow has lost a further 16,000 listeners since February. Mr McMahon was Read here.quoted in the Irish Times as saying that the station had gone through a period ofgreat change and some churn in its audience was inevitable. While a new line upand schedule will take time to show some consistency, the one constant that 2FM Location Location Location:has brought to the market is loss in figures over the last ten years. The question is by Finian Murphyhow long will RTE continue to support such a loss making station before action is Read here.taken?There are some very strong and impressive figures from Newstalk with the largestincrease in the market place going to Ivan Yates breakfast show which now Luxury Brands Finally Retaliate againstreaches 99,000 listeners. George Hook also continues to steadily grow his shows Department Store Discountingfigures, which now stands at 123,000 listeners. Read the whole article here. by Rachel Ray. Read here.
  2. 2. The Royal Wedding Bin Laden Dead INSIGHTS & ANALYSIS GOOGLE TRENDS Search Trends 6TH MAY 2011 What a week it’s been. There has been three big news stories that have been met with celebration, but also with some mixed debate and uneasiness. The first headlines (Google searched accordingly) was the royal wedding on Friday. Eurovision 2011 The topic dominated search in Ireland last week and hasn’t quite disappeared yet. The most important search priority for us seems to have been not William, or Kate but the wedding dress. Gentlemen, consider yourselves warned. The press argued thatRising Searches (last 7 days) Mindshare analyses the search volume within Ireland to establish patterns and maid of honour - Pippa Middleton - stole the trends of information people are show a little, and it certainly seems so from the Google search results. There also seems28th April- 5th May ’11 searching for over certain time periods. to be a few Irish Harry hunters. The more recent headlines have been bin laden Breakout 4000% about the death of Osama Bin of course Laden. Online news, web and image bin laden dead Breakout 4000% have continued on throughout the searching osama bin laden Breakout 4000% especially as Obama was already week - being searched for his hilarious impromptu pippa middleton Breakout 4000% of Donald Trump post birth cert ‘roast’ dramatics. You can view it on YouTube here.kate middleton dress 2850% Admittedly the last one isn’t exactly royal wedding 750% breaking news, but it looks like Jedward have pretty good odds for the 2011 the royal wedding 700% Eurovision (see below). Like we said; mixed prince william 700% feelings all round... kate middleton 650% Rising searches are based on the increase in volume from a base volume seven days ago. When ‘Breakout’ is recorded, the base figure was too low to record them. sky news 250% Rising News Searches (last 30 days) Rising Image Searches (last 7 days) 6th March - 5th May 2011 28th April - 5th May 2011 bin laden bin laden dead kate middleton playstation royal wedding bin laden osama bin laden wedding royal wedding masters journalist pippa middleton tom humphries prince harry kate and william grand national kate middleton wedding dress grand national 2011 kate middleton dress
  3. 3. Google gives their Eurovision 2011 forecast Rising in Celebs over the last 12 Months Participant Score Google have had another go at 1 Lena 1 kelly brook +500%predicting the future and this time their eyes 123are on two Irish brothers with (in)famously 2 Jedward 121 2 katy perry +180%gravity defying hair. 3 A Friend In London 98 3 barbara streisand +150% Google is attempting to forecast the 4 Getter Jaani 66winner of Eurovision 2011 before the final 4 kylie +110% 5 Musiqq 62with the iGoogle “Predictor” gadget. It looks 6 Loucas Yiorkas 5 kylie minogue +100%like Jedward are doing well. 57 Based on Google search data, they know 7 Anastasiya Vinnikova 54 6 emmerdale spoilers +90%how much a participant has been searched 8 Hotel FM 51 7 leonardo dicaprio +90%and then calculates the scores they would get 9 Zdob și Zdub 49if the voting took place today... well took 10 Ell/Nikki the rock +90% 45 8place today and didn’t rely on 9 christina aguilera +50%a panel of judges too. The important thing is 10 eva longoria +50%that it got us wondering; whatelse will Google be able to Celebrities in Top of Search for last 12predict?Presidential elections? Web Search: Image Search:Next months movie ticketsales? 1.kim kardashian kim kardashianOr even 2. britney megan fox 3.megan fox emma watson...who will win X Factor? 4.beckham jennifer aniston Rising Entertainment kate middleton thor +500% last 7 days vs. previous 7 days sky news +90% rte live royal wedding live +200% +250% Breakout bbc news +90% eurovision +90% princess diana +200% bbc live +250% royal wedding +1,300% The Google Trends report is published weekly by Mindshare Dublin based on search volumes according to Google Insights. The data is owned and curated by Google, but available for public access. For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300
  4. 4. Top TV Advertisers 11th -18th April TV News 1,062 848Manchester United take on Chelsea in the Barclays 656Premier League on Sunday at 7PM on Sky Sports 1 532 480 467 428 428 427 393The millennium goals are investigated in What in theWorld starting this Thursday on RTE1 at 11PM ve r G er ne A al m od s o d ile P& kis fo RS re co fo nd lan Un nc da L’O Eir t er nt e Ire e Vo as Ni cti c ki tt B c M EleLeinster face Glasgow in the Magners League this Re B ES 532Friday. It can be viewed live on RTE2 at 7PM. Top TV Brands 11th - 18th April 381 393 320 318Anne Cassin presents a documentary about Dublin in 245 231 230 227 249Capital D on RTE1 on the 5th May at 7PM. i fo ne Vh lan d O 2 lds f as ra s kia va lu RS A da re na So me No r cI cD o s Ca pe Vo t ri M plu A Su lec st RS B E Co ES Top Rated Programmes HW + CH (Multichannel TVRs) Adults 15-34 (Multichannel TVRs) Eastenders 18.6 Desperate Housewives 11.1 Desperate Housewives 17.9 Coronation Street 9.8 Coronation Street 17.2 Eastenders 9.4 RTE 9 News 16.8 Micheale: Finding Peace 7.8 Don’t tell the Bride 15.0 RTE News 7.7 Micheala: Finding Peace 14.7 Don’t Tell the Bride 7.5 The Late Late 13.3 Fair City 7.4 Fair city 13.3 The Late Late 7.3 Roomers 13.0 The Dark Knight 7.2 Dragons Den 12.3 Emmerdale 6.9 Sponsorship Availability A feel-good sponsorship opportunity for any HKW brands, or The long running comedy family ‘The Simpsons’ are up for indeed a broader adult audience has arisen on TV3 with a sponsorship on SKY One. new programme called ‘Bring Back Bosco’ beginning in July Don’t Tell the Bride RTE News The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data. For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300

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