Mobilising Media: Marketing With Tablets & Mobiles

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Mobilising Media: Marketing With Tablets & Mobiles

  1. 1. MOBILISINGM E D I ACIARÁN NORRISHEAD OF DIGITALM I N D S H A R E
  2. 2. The New Content Model 2008 2
  3. 3. Dennis Ritchie 1941 - 2011
  4. 4. Introduction TrendsIntegrationCase Studies
  5. 5. Introduction
  6. 6. The future is already here, its just not very evenly distributed. William Gibson, 1993
  7. 7. Trends
  8. 8. Image by Any McNeill on flickr
  9. 9. 100million smartphones shipped Q4 2010Image by *Micky on flickr Source: IDC Feb 2011
  10. 10. 10 million smartphones shipped Q4 2010Image by *Micky on flickr Source: IDC Feb 2011
  11. 11. 63 million iPads sales, 2011Image by Robert Scoble on flickr Source: Gartner Sept 2011
  12. 12. 6% Irish population own iPads 117k Swedish population own iPadsImage byby Kathryb Rotondo on flickr Image Robert Scoble on flickr Source: SIFO/TU, March2011 Source: Puca Oct 2011
  13. 13. 19% global market shareImage by *Micky on flickr
  14. 14. 19% global market shareImage by *Micky on flickr Source: Canalys Aug 2011
  15. 15. 51% social, gaming or gamblingSource: Mindshare/Sponge It Mobile Research, Nov 2010
  16. 16. Ask an expertSource: Mindshare/Sponge It Mobile Research, Nov 2010
  17. 17. Ask an expertSource: Mindshare/Sponge It Mobile Research, Nov 2010
  18. 18. 98% 98 use at home He’s Right 71% % use between 7-9pm use iPad at home(mainly in the evening) Image by Klearchos Kapoutsis on flickr
  19. 19. 86%TV & mobile webImage by Angelrraveloron flickr Source: Microsoft Advertising Meet The Screens 2011
  20. 20. Integration
  21. 21. Consumer Journey
  22. 22. Case Studies
  23. 23. KEY USES FORMOBILE & TABLETS
  24. 24. LINK TO THEREAL WORLD
  25. 25. PROVIDEUTILITY
  26. 26. PROVIDEENTERTAINMENT
  27. 27. Conclusion Mobile FirstNot Just Apple, Not Just Apps Connect, Inform, Entertain

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