Mobilising Media: Marketing With Tablets & Mobiles

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Transcript

  • 1. MOBILISINGM E D I ACIARÁN NORRISHEAD OF DIGITALM I N D S H A R E
  • 2. The New Content Model 2008 2
  • 3. Dennis Ritchie 1941 - 2011
  • 4. Introduction TrendsIntegrationCase Studies
  • 5. Introduction
  • 6. The future is already here, its just not very evenly distributed. William Gibson, 1993
  • 7. Trends
  • 8. Image by Any McNeill on flickr
  • 9. 100million smartphones shipped Q4 2010Image by *Micky on flickr Source: IDC Feb 2011
  • 10. 10 million smartphones shipped Q4 2010Image by *Micky on flickr Source: IDC Feb 2011
  • 11. 63 million iPads sales, 2011Image by Robert Scoble on flickr Source: Gartner Sept 2011
  • 12. 6% Irish population own iPads 117k Swedish population own iPadsImage byby Kathryb Rotondo on flickr Image Robert Scoble on flickr Source: SIFO/TU, March2011 Source: Puca Oct 2011
  • 13. 19% global market shareImage by *Micky on flickr
  • 14. 19% global market shareImage by *Micky on flickr Source: Canalys Aug 2011
  • 15. 51% social, gaming or gamblingSource: Mindshare/Sponge It Mobile Research, Nov 2010
  • 16. Ask an expertSource: Mindshare/Sponge It Mobile Research, Nov 2010
  • 17. Ask an expertSource: Mindshare/Sponge It Mobile Research, Nov 2010
  • 18. 98% 98 use at home He’s Right 71% % use between 7-9pm use iPad at home(mainly in the evening) Image by Klearchos Kapoutsis on flickr
  • 19. 86%TV & mobile webImage by Angelrraveloron flickr Source: Microsoft Advertising Meet The Screens 2011
  • 20. Integration
  • 21. Consumer Journey
  • 22. Case Studies
  • 23. KEY USES FORMOBILE & TABLETS
  • 24. LINK TO THEREAL WORLD
  • 25. PROVIDEUTILITY
  • 26. PROVIDEENTERTAINMENT
  • 27. Conclusion Mobile FirstNot Just Apple, Not Just Apps Connect, Inform, Entertain