Mobilising Media: Marketing With Tablets & Mobiles
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Mobilising Media: Marketing With Tablets & Mobiles

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Mobilising Media: Marketing With Tablets & Mobiles Mobilising Media: Marketing With Tablets & Mobiles Presentation Transcript

  • MOBILISINGM E D I ACIARÁN NORRISHEAD OF DIGITALM I N D S H A R E
  • The New Content Model 2008 2
  • Dennis Ritchie 1941 - 2011
  • Introduction TrendsIntegrationCase Studies
  • Introduction
  • The future is already here, its just not very evenly distributed. William Gibson, 1993
  • Trends
  • Image by Any McNeill on flickr
  • 100million smartphones shipped Q4 2010Image by *Micky on flickr Source: IDC Feb 2011
  • 10 million smartphones shipped Q4 2010Image by *Micky on flickr Source: IDC Feb 2011
  • 63 million iPads sales, 2011Image by Robert Scoble on flickr Source: Gartner Sept 2011
  • 6% Irish population own iPads 117k Swedish population own iPadsImage byby Kathryb Rotondo on flickr Image Robert Scoble on flickr Source: SIFO/TU, March2011 Source: Puca Oct 2011
  • 19% global market shareImage by *Micky on flickr
  • 19% global market shareImage by *Micky on flickr Source: Canalys Aug 2011
  • 51% social, gaming or gamblingSource: Mindshare/Sponge It Mobile Research, Nov 2010
  • Ask an expertSource: Mindshare/Sponge It Mobile Research, Nov 2010
  • Ask an expertSource: Mindshare/Sponge It Mobile Research, Nov 2010
  • 98% 98 use at home He’s Right 71% % use between 7-9pm use iPad at home(mainly in the evening) Image by Klearchos Kapoutsis on flickr
  • 86%TV & mobile webImage by Angelrraveloron flickr Source: Microsoft Advertising Meet The Screens 2011
  • Integration
  • Consumer Journey
  • Case Studies
  • KEY USES FORMOBILE & TABLETS
  • LINK TO THEREAL WORLD
  • PROVIDEUTILITY
  • PROVIDEENTERTAINMENT
  • Conclusion Mobile FirstNot Just Apple, Not Just Apps Connect, Inform, Entertain