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Mindshare Weekly report 10th June 2011
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Mindshare Weekly report 10th June 2011

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  • 1. Irish Media Agency 2011 10th June 2011This week: The blog: TG4 Securesanalysis of Cup The latest insights and Heineken search twitter.com/MindshareIRL blog.mindshare.ie The big names and numbers in Cinema youtube.com/MindshareIRLTG4 Secures Heineken Cup and Amlin Challenge Highlights from RTE by Jill Robinson TG4 have just sent a press release confirming they have secured the highlights rights for the Heineken Cup and The Amlin Challenge cup from RTE. The deal is for 3 years, so it will cover the 2013 final – for which Dublin was announced as host city yesterday. So will the  audience watch in the same numbers on TG4?  TG4 will have  commentary  ’as Gaeilge’ and there will be no Hook or Pope. The highlights of from the blogthis years  final  - Leinster V Northhampton - was watched by 6 Steps to Truly Social Competitions275,000 adults on RTE2. by Andy Pierce Read it here.However, the really interesting thing here is what is TG4′s plan? Gaming 2012: The Best of E3 2011They are moving in on RTE’s rugby coverage for the 2nd year in a by Rachel Rayrow. Last year it was shared rights to the Magners League, this Read it here.year the Heineken Cup highlights… next year the Six Nations? Facebook’s Biggest Opportunity:I don’t think TG4 would have the budget to bid for the 6 Nations Mobilebut who knows, they definitely have a rugby strategy so we will bewatching this one closely. by Ciaran Norris Read it here.
  • 2. INSIGHTS & Bloom 2011 E Coli ANALYSIS GOOGLE TRENDS Search Trends 8TH JUNE 2011 Cheryl Cole would be happy to see that her American saga has been replaced by the Blake Lively (of Gossip Girl’s) and Leonardo DiCaprio story. Also topping our searches was the Britains Got Talent - as it was the final episode. X-Men First Class The Bloom 2011 festival saw a lot more coverage this year and was googled a lot - despite the only sun it saw was on Friday. It was a busy weekend in terms of events, as the music festival, Forbidden Fruits, was also on.Rising Searches (last 7 days) Mindshare analyses the search volume within Ireland to establish patterns and Topping our radio searches over the trends of information people are last twelve months were Today FM, BBC24th May - 31st May 2011 searching for over certain time periods. Radio 1 and Newstalk. However the radio Breakout term that has seen the greatest rise in searches was Radio Nova. blake lively 1450% We were also checking out Father’s Daybritains got talent 400% ideas and checking up on the E Coli story. Both Spain and the cucumber were e coli 250% Breakout innocent victims, it turns out. bloom 2011 200% Breakout In TV, Geordie Shore, Dr. Who, Britain’s Got Talent and MTV have all bloom 160% seen a significant rise in searches. forbidden fruit 140% Meanwhile in cinema X-Men: First Class has had its share of searches too. We’ve french open 140% listed the big screen winners of the last six months below, alongside a list of the bigfathers day 2011 80% movies for the next part of the year to be fathers day 70% considered for advertising. roland garros 70% Rising searches are based on the increase in volume from a base volume seven days ago. When ‘Breakout’ is recorded, the base figure was too low to record them.Rising News Searches (last 30 days) Rising Image Searches8th May - 8th June 2011 (last 30 days) eurovision 2011 imogen thomas queen imogen manchester united bin laden ryan giggs jedward barcelona imogen eurovision ryan giggs sunday herald obama ireland man utd osama giggs geordie shore
  • 3. Cinema News Top Rising in Radio in the last 12 Months Topping of the Box Office in the Last 6 Months: Million Euro 1 radio nova +750% 1. The King’s Speech 2.80 2 chris moyles +550% 2. The Hangover: Part 2 2.25 3 radio one +190% 3. Tangled 1.99 4. Black Swan 1.71 4 radio 1 +120% 5. The Fighter 1.70 5 radio 1 bbc +70% 6. Fast and Furious 5 1.68 7. Pirates of the Caribbean 1.60 6 radio 5 +60% 8. Gulliver’s Travels 1.20 7 radio 5 live +60% 9. True Grit 1.17 10. Thor 1.16 8 radio1 +60% 9 bbc 5 live +50% Movies available for advertising: Kids: Kung Fu Panda 2, Cars 2, 10 bbc radio +50% Teens: Abduction Females: Bridesmaids, Jane Eyre, The Help Top Radio Searches in the last 12 months Males: The Green Lantern, Captain America, The Rise of the Planet of the Apes radio newstalk Everyone: Harry Potter (the last movie), Transformers: Dark Side of the Moon fm radio 1 bbc todayfm fm104 radio 1 radio 4doctor who xmen bbc radio online radio+60% simon cowell +90% +300% Rising Entertainment last 7 days vs. previous 7 days mtv +80% Blake Lively bgt Breakout x men +450% +250%xmen first class+250% britians got talent +250% britian got talent +400%The Google Trends report is published weekly by Mindshare Dublin based on search volumes accordingto Google Insights. The data is owned and curated by Google, but available for public access.For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300
  • 4. TV News Top TV Advertisers 16th - 22nd May 1,750 Miriam OCallaghan returns to our screens this weekend in Saturday Night With Miriam on RTE2, at 9:30PM. 829 733 650 529 504 501 490 411 403 An interesting documentary series on life on the farm begins this Sunday at 6:20PM, on TV3. r lt t er l ve G au Po s UP C a eo m la ile P& n kis re ag co Co Un Re An enc L’O Di Eir ca tt B Co c ki Re The Sunday Game covers highlights and analysis of the weekends GAA championship action on Sunday 650 Top TV Brands 16th - 22nd May 504 at 9:30PM RTE2. 393 382 339 326 306 291 281 279 TV3 presents a documentary on teen pregnancy and the life after the birth on Britains Youngest Grannies t i s C or y er y k e lt Po UP Vh Sk is ter an Lif au ete we ot rB sh n on Wednesday at 8PM. An M d L e Iri Re Bu nal Ulst tio Na Top Rated Programmes HW + CH (Multichannel TVRs) Adults 15-34 (Multichannel TVRs) Desperate Housewives 28.3 Desperate Housewives 15.0 Coronation Street 19.9 RTE Six One 12.5 The Late Late 18.8 RTE News 9PM 11.6 RTE News 9PM 18.7 President Obama 10.8 President Obama 16.4 Eastenders 9.3 RTE Six One 16.4 Champions League 9.0 Fair City 16.1 The Late Late 8.9 Greys Anatomy 15.2 Coronation Street 20 8.2 Eastenders 14.8 Britains Got Talent 8.1 Don’t Tell the Bride 14.2 Magners League live 8.1Sponsorship Availability Master Chef comes to Ireland and its up for sponsorship fromAn Idiot Abroad: Things To Do Before You Die is up for sponsorship September on RTEon SKY1. A sponsorship opportunity has arrived for Charity ICA Boot Camp on RTE1 in August Miriam O’Callaghan An Idiot Abroad: Things to Do Before You Die The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data. For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300

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